SQL Database Design For Developers at php[tek] 2024
Affiliate Marketing Theatre; Managing affiliates: a hands-on guide
1. Affiliate Marketing Management
Managing Affiliates
A Hands On Guide
Duncan Popham
Managing Director
Total Search Solutions
Affiliate
Marketing
2. The stuff that matters
• Crucial Principles
• Create Your program
• Creative
• Communication
• Conversion
• Commercials
• Classification
• Compromise
• Compliance
• Cuestions?
Affiliate
Marketing
3. Crucial Principles
• Online sales force
• Be fair, generous and courteous
• Willing to learn
• Stay connected
• One-eye on the competition
• Self, Agency or Network Managed
Affiliate
Marketing
4. Create YOUR program
Generate Sales
Increase Exposure to current
customers
Target a specific audience
Increase AOV
“Own” a niche
Rebrand
Affiliate
Marketing
5. Creative
• Links
• Feeds
• Banners
• Newsletters
• Content Units
• Use Everything
• Be bold
Affiliate
Marketing
6. Communication
Broadcast Individual
What have you What have you
got to say, and got to say, and
why? why?
Compile key Identify Target
messages Affiliates
Use all available Ascertain Best
mediums Medium
Push, measure Ask, Listen,
and repeat React
Don’t over do
Don’t not do it!
It, but do it
Affiliate
Marketing
11. Compliance
• Paid Search Identify
• Voucher Use Engage
• Correct representation Understand
• Domain Hijacking
Mutual Resolution or….
• Ad-ware
End the relationship
• Random Weirdness
Affiliate
Marketing
12. Conclusion
“The more things that you do that begin with C
the more effective your program will be”
Duncan Popham
Total Search Solutions
01277 627220
duncan@totalsearchsolutions.co.uk
@hpops
Affiliate
Marketing