SlideShare ist ein Scribd-Unternehmen logo
1 von 27
Downloaden Sie, um offline zu lesen
Online Advertising Theatre; Removing the barriers: how developments in online and offline data is driving online targeting to deliver greater relevancy and multi-channel
Removing the barriers: how developments in
  online and offline data is driving online
 targeting to deliver greater relevancy and
               multi-channel

              Stuart Colman
             Managing Director, Europe
                 VP, International




                                              2
Online display growing strongly in Europe




                                            3
UK – H1 2011 continues this trend




        Source: IAB/PwC Advertising Expenditure survey: H1 UK
        2011
                                                                4
Audience targeting helping drive growth




Source: IAB/YouGov Feb 2011


                                           5
Audience targeting makes budgets work harder




Source: IAB/YouGov Feb 2011
                                                6
So what is the market telling us?


 Display was the fastest growing area in
 2010
    This seems to be continuing in the first ½ of 2011


 Audience targeting is a key component of
 this
    Making advertising budgets work harder cited as a key reason for this


 Audience/data-driven targeting is now
 becoming the norm

                                                                            7
The importance of Data Management
         Platforms (DMP)




                                    8
Same ingredients, different results


  Steel
  Aluminum
  Plastic
  Rubber
  Glass
  Leather



                                      9
Your audience is in silos




                 Offline
               Registration
                  Data        Advertiser
                               On-Site
                              Behaviour




                                           10
Single view of your audience




                Offline
              Registration
                 Data        Advertiser
                              On-Site
                             Behaviour




                                          11
Connecting and optimising


Advertiser Data                      DSP 1



   Search Data                       DSP 2
                   DMP
AudienceScience
                                   Ad Exchange
     Data           Segment
                   Creation UI
                                    Premium
  3rd Party Data
                                    Publisher

                                 AudienceScience
   Offline Data
                                     Network

                                                   12
BMW, who is going to buy your car?
         In-Market Executive Car
         Buyers
Audience:              Audience:
•Male                  •Viewing car related content on
•Professionals         sites
•High incomes          •Reading reviews on BMW,
•34-55 yrs.            Audi, Aston Martin, Porsche
•University educated   •Searching on terms to find
•Adventurous           executive cars
aspirations            •Getting insurance quotes
                       •Carrying this out 8 times in the
                       last 3 weeks
                                                    13
The value of offline data in an
        online world



                                  14
Not re-inventing the wheel
‘traditional data’ meets the ‘new world’

Mark Lindsay, Client Director
Experian Marketing Services




© 2011 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
 Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified,
 or distributed in any form or manner without the prior written permission of Experian Limited.
 Experian Public.
The data explosion




        Proliferation of customer touch-points
             Proliferation of types of data
              Disparate data ownership




                      © 2011 Experian Limited. All rights reserved.
                                   Experian Public.
So how do we build an Audience to target .... ?




                       © 2011 Experian Limited. All rights reserved.
                                    Experian Public.
ConsumerView: Experian’s UK consumer database, providing a
comprehensive, accurate and consistent audience of UK adults


   Demographic, credit,
    behavioural, financial attributes
   Segmentation
   A multi channel addressable
    base
   Prospecting
   Verification of consumer data
   Consumer insight and market
    sizing

   49.2m UK adult s – 99% of
    adult population




                                 © 2011 Experian Limited. All rights reserved.
                                              Experian Public.
Recognisable target audiences – relevant offers,
creative, information, products.........




                      © 2011 Experian Limited. All rights reserved.
                                   Experian Public.
Consumer Insight for Audiences


 Segment customers and prospects to create MEANINGFUL audiences

                                                                              Age
                                                                           Gender
                                                                            Geo
                                                                          Property
                                                                         Employment
                                                                            Families
                                                                              Cars
                                                                           Technology
                                                                              Mosaic
                                                                         Family Life Stage
                                                                            True Touch
                                                                         Financial Strategy
                                                                           Green Aware
                                                                         Fashion Segments

                         © 2011 Experian Limited. All rights reserved.
                                      Experian Public.
Meet Sophie…


 Sophie falls within
 Brand X’s target
 segment O61




                                                            Brand X’s can use ‘segment
                                                            O61’ to target and optimise
                                                            advertising, media spend and
                                                            messaging across all
                                                            channels
                       © 2011 Experian Limited. All rights reserved.
                                    Experian Public.
Consistent targeting …


 Sophie falls within
 Brand X’s target
 segment O61

                               From Out Of Home .....




                         © 2011 Experian Limited. All rights reserved.
                                      Experian Public.
Consistent targeting …


 Sophie falls within
 Brand X’s target
 segment O61
                            ... To Display Ads




                         © 2011 Experian Limited. All rights reserved.
                                      Experian Public.
Consistently targeted services across all channels –
targeting relevant prospects and customers




                                                                                       Through established Direct                                                     Digital media and
                         By location
                                                                                               Channels                                                                   marketing



                 Consistent Experian data, insight and execution underpins all activity


                 Better targeted advertising messages – relevance, timeliness, subtly

© 2011 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
 Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified,
 or distributed in any form or manner without the prior written permission of Experian Limited.
 Experian Public.
© 2009 Experian Information Solutions, Inc. All rights reserved.
                      Experian Public.
Questions?
stuartc@audiencescience.com
Copyright © 2012 AudienceScience. All rights reserved

Más contenido relacionado

Was ist angesagt?

Adobe to Acquire Omniture for $1.8 billion.
Adobe to Acquire Omniture for $1.8 billion.Adobe to Acquire Omniture for $1.8 billion.
Adobe to Acquire Omniture for $1.8 billion.investorrelation
 
How national retail marketers are using 'Shop Alerts' location-based marketin...
How national retail marketers are using 'Shop Alerts' location-based marketin...How national retail marketers are using 'Shop Alerts' location-based marketin...
How national retail marketers are using 'Shop Alerts' location-based marketin...HitReach
 
Dentbettypdf20101223
Dentbettypdf20101223Dentbettypdf20101223
Dentbettypdf20101223dentbetty
 
ADMA Media Attribution
ADMA Media AttributionADMA Media Attribution
ADMA Media AttributionDatalicious
 
FSO Media Attribution
FSO Media AttributionFSO Media Attribution
FSO Media AttributionDatalicious
 
FSO: Media Attribution
FSO: Media AttributionFSO: Media Attribution
FSO: Media AttributionDatalicious
 
Profile - Synergy MarCom V2.1
Profile - Synergy MarCom V2.1Profile - Synergy MarCom V2.1
Profile - Synergy MarCom V2.1Synergy_MarCom
 
Profile - Synergy MarCom
Profile - Synergy MarComProfile - Synergy MarCom
Profile - Synergy MarComSynergy_MarCom
 
Epsilon Credentials 2011
Epsilon Credentials 2011Epsilon Credentials 2011
Epsilon Credentials 2011Will Halliday
 
First Click Media Attribution
First Click Media AttributionFirst Click Media Attribution
First Click Media AttributionDatalicious
 
eMetrics SMX Media Attribution
eMetrics SMX Media AttributioneMetrics SMX Media Attribution
eMetrics SMX Media AttributionDatalicious
 
Social Commerce - Real Shopping [R]evolution?
Social Commerce - Real Shopping [R]evolution?Social Commerce - Real Shopping [R]evolution?
Social Commerce - Real Shopping [R]evolution?Bluerank
 
caststudy bethink
caststudy bethinkcaststudy bethink
caststudy bethinkPraw Vvi
 
Best practice lead generation julian barkes, dianomi
Best practice lead generation  julian barkes, dianomiBest practice lead generation  julian barkes, dianomi
Best practice lead generation julian barkes, dianomiRachel Aldighieri
 
ExactTarget Media Attribution
ExactTarget Media AttributionExactTarget Media Attribution
ExactTarget Media AttributionDatalicious
 
Mini Email Training
Mini Email TrainingMini Email Training
Mini Email Trainingrec60661
 
ANZ Marketing Analytics Session 3
ANZ Marketing Analytics Session 3ANZ Marketing Analytics Session 3
ANZ Marketing Analytics Session 3Datalicious
 
Marketing 101 for google io final nv
Marketing 101 for google io final nvMarketing 101 for google io final nv
Marketing 101 for google io final nvPatrick 'Mad' Mork
 

Was ist angesagt? (20)

Adobe to Acquire Omniture for $1.8 billion.
Adobe to Acquire Omniture for $1.8 billion.Adobe to Acquire Omniture for $1.8 billion.
Adobe to Acquire Omniture for $1.8 billion.
 
How national retail marketers are using 'Shop Alerts' location-based marketin...
How national retail marketers are using 'Shop Alerts' location-based marketin...How national retail marketers are using 'Shop Alerts' location-based marketin...
How national retail marketers are using 'Shop Alerts' location-based marketin...
 
Dentbettypdf20101223
Dentbettypdf20101223Dentbettypdf20101223
Dentbettypdf20101223
 
ADMA Media Attribution
ADMA Media AttributionADMA Media Attribution
ADMA Media Attribution
 
FSO Media Attribution
FSO Media AttributionFSO Media Attribution
FSO Media Attribution
 
FSO: Media Attribution
FSO: Media AttributionFSO: Media Attribution
FSO: Media Attribution
 
Profile - Synergy MarCom V2.1
Profile - Synergy MarCom V2.1Profile - Synergy MarCom V2.1
Profile - Synergy MarCom V2.1
 
Profile - Synergy MarCom
Profile - Synergy MarComProfile - Synergy MarCom
Profile - Synergy MarCom
 
Epsilon Credentials 2011
Epsilon Credentials 2011Epsilon Credentials 2011
Epsilon Credentials 2011
 
First Click Media Attribution
First Click Media AttributionFirst Click Media Attribution
First Click Media Attribution
 
eMetrics SMX Media Attribution
eMetrics SMX Media AttributioneMetrics SMX Media Attribution
eMetrics SMX Media Attribution
 
Social Commerce - Real Shopping [R]evolution?
Social Commerce - Real Shopping [R]evolution?Social Commerce - Real Shopping [R]evolution?
Social Commerce - Real Shopping [R]evolution?
 
caststudy bethink
caststudy bethinkcaststudy bethink
caststudy bethink
 
Tom jenen
Tom jenenTom jenen
Tom jenen
 
Best practice lead generation julian barkes, dianomi
Best practice lead generation  julian barkes, dianomiBest practice lead generation  julian barkes, dianomi
Best practice lead generation julian barkes, dianomi
 
Synergy Profile Ver2
Synergy Profile Ver2Synergy Profile Ver2
Synergy Profile Ver2
 
ExactTarget Media Attribution
ExactTarget Media AttributionExactTarget Media Attribution
ExactTarget Media Attribution
 
Mini Email Training
Mini Email TrainingMini Email Training
Mini Email Training
 
ANZ Marketing Analytics Session 3
ANZ Marketing Analytics Session 3ANZ Marketing Analytics Session 3
ANZ Marketing Analytics Session 3
 
Marketing 101 for google io final nv
Marketing 101 for google io final nvMarketing 101 for google io final nv
Marketing 101 for google io final nv
 

Andere mochten auch

Graph-based Feature Extraction for Online Advertising Targeting
Graph-based Feature Extraction for Online Advertising TargetingGraph-based Feature Extraction for Online Advertising Targeting
Graph-based Feature Extraction for Online Advertising TargetingTuri, Inc.
 
Knowledge sharing : Targeting in online advertising
Knowledge sharing : Targeting in online advertisingKnowledge sharing : Targeting in online advertising
Knowledge sharing : Targeting in online advertisingLode Lauwers
 
3 disrupting pending patents in online campaigns by Google, Facebook and Yahoo
3 disrupting pending patents in online campaigns by Google, Facebook and Yahoo3 disrupting pending patents in online campaigns by Google, Facebook and Yahoo
3 disrupting pending patents in online campaigns by Google, Facebook and YahooEhud Barone
 
Personalisation, behavioral targeting and online mkt optimisation
Personalisation, behavioral targeting and online mkt optimisationPersonalisation, behavioral targeting and online mkt optimisation
Personalisation, behavioral targeting and online mkt optimisationPaola Cretico
 
Online Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedInOnline Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedInElijah Litscher
 
Valtech - Behavioral Targeting
Valtech - Behavioral TargetingValtech - Behavioral Targeting
Valtech - Behavioral TargetingValtech
 
Leading the new Literacies: Digital, Media, Global Project Based Learning
Leading the new Literacies: Digital, Media, Global Project Based LearningLeading the new Literacies: Digital, Media, Global Project Based Learning
Leading the new Literacies: Digital, Media, Global Project Based LearningSilvia Rosenthal Tolisano
 
Remarketing e retargeting - Maratona Digital
Remarketing e retargeting - Maratona DigitalRemarketing e retargeting - Maratona Digital
Remarketing e retargeting - Maratona DigitalMaratona Digital
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)Seno Pramuadji
 
Find your people with online targeting
Find your people with online targetingFind your people with online targeting
Find your people with online targetingJohann Savalle
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementMark Schaefer
 
Social Media Changed Events Forever. Here is Proof!
Social Media Changed Events Forever. Here is Proof!Social Media Changed Events Forever. Here is Proof!
Social Media Changed Events Forever. Here is Proof!Julius Solaris
 
Intro to Digital Marketing - ClickZ Live Hong Kong 2014
Intro to Digital Marketing - ClickZ Live Hong Kong 2014Intro to Digital Marketing - ClickZ Live Hong Kong 2014
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
 
Leadership in the Digital Age
Leadership in the Digital AgeLeadership in the Digital Age
Leadership in the Digital AgeAngela Maiers
 
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
 
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
 
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012PSFK
 
5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media Plan5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media PlanLaura Click
 
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
 

Andere mochten auch (20)

Graph-based Feature Extraction for Online Advertising Targeting
Graph-based Feature Extraction for Online Advertising TargetingGraph-based Feature Extraction for Online Advertising Targeting
Graph-based Feature Extraction for Online Advertising Targeting
 
Knowledge sharing : Targeting in online advertising
Knowledge sharing : Targeting in online advertisingKnowledge sharing : Targeting in online advertising
Knowledge sharing : Targeting in online advertising
 
3 disrupting pending patents in online campaigns by Google, Facebook and Yahoo
3 disrupting pending patents in online campaigns by Google, Facebook and Yahoo3 disrupting pending patents in online campaigns by Google, Facebook and Yahoo
3 disrupting pending patents in online campaigns by Google, Facebook and Yahoo
 
Personalisation, behavioral targeting and online mkt optimisation
Personalisation, behavioral targeting and online mkt optimisationPersonalisation, behavioral targeting and online mkt optimisation
Personalisation, behavioral targeting and online mkt optimisation
 
Online Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedInOnline Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedIn
 
Valtech - Behavioral Targeting
Valtech - Behavioral TargetingValtech - Behavioral Targeting
Valtech - Behavioral Targeting
 
Leading the new Literacies: Digital, Media, Global Project Based Learning
Leading the new Literacies: Digital, Media, Global Project Based LearningLeading the new Literacies: Digital, Media, Global Project Based Learning
Leading the new Literacies: Digital, Media, Global Project Based Learning
 
Remarketing e retargeting - Maratona Digital
Remarketing e retargeting - Maratona DigitalRemarketing e retargeting - Maratona Digital
Remarketing e retargeting - Maratona Digital
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social Media
 
Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)
 
Find your people with online targeting
Find your people with online targetingFind your people with online targeting
Find your people with online targeting
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
 
Social Media Changed Events Forever. Here is Proof!
Social Media Changed Events Forever. Here is Proof!Social Media Changed Events Forever. Here is Proof!
Social Media Changed Events Forever. Here is Proof!
 
Intro to Digital Marketing - ClickZ Live Hong Kong 2014
Intro to Digital Marketing - ClickZ Live Hong Kong 2014Intro to Digital Marketing - ClickZ Live Hong Kong 2014
Intro to Digital Marketing - ClickZ Live Hong Kong 2014
 
Leadership in the Digital Age
Leadership in the Digital AgeLeadership in the Digital Age
Leadership in the Digital Age
 
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary Presentation
 
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
 
PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012PSFK Future of Retail Report 2012
PSFK Future of Retail Report 2012
 
5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media Plan5 Steps to Creating a Simple Social Media Plan
5 Steps to Creating a Simple Social Media Plan
 
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...
 

Ähnlich wie Online Advertising Theatre; Removing the barriers: how developments in online and offline data is driving online targeting to deliver greater relevancy and multi-channel

Multichannel Digital Marketing
Multichannel Digital MarketingMultichannel Digital Marketing
Multichannel Digital MarketingPete Jakob
 
Combining Digital Media and Customer Interactions for “Connected CRM”
Combining Digital Media and Customer Interactions for “Connected CRM”Combining Digital Media and Customer Interactions for “Connected CRM”
Combining Digital Media and Customer Interactions for “Connected CRM”SFIMA
 
2012 MBO Presentation-Carissa Newton, CMO
2012 MBO Presentation-Carissa Newton, CMO2012 MBO Presentation-Carissa Newton, CMO
2012 MBO Presentation-Carissa Newton, CMOCarissa Newton
 
2012 MBO Conference Presentation-Carissa Newton-Flipping the Funnel
2012 MBO Conference Presentation-Carissa Newton-Flipping the Funnel2012 MBO Conference Presentation-Carissa Newton-Flipping the Funnel
2012 MBO Conference Presentation-Carissa Newton-Flipping the FunnelCarissa Newton
 
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...Vivastream
 
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...Aquent
 
Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3Concise Path
 
Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...
Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...
Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...Digiday
 
Multichannel Marketing
Multichannel MarketingMultichannel Marketing
Multichannel MarketingSallie Burnett
 
Building a Digital Strategy within Travel April 2011
Building a Digital Strategy within Travel April 2011Building a Digital Strategy within Travel April 2011
Building a Digital Strategy within Travel April 2011David Atkins
 
Smis fri sponsored breakfast extole
Smis fri sponsored breakfast   extoleSmis fri sponsored breakfast   extole
Smis fri sponsored breakfast extoleMediaPost
 
National retail federation yosi heber speech 1-15-13
National retail federation   yosi heber speech 1-15-13National retail federation   yosi heber speech 1-15-13
National retail federation yosi heber speech 1-15-13Yosi Heber
 
Partner marketing 22 march
Partner marketing 22 marchPartner marketing 22 march
Partner marketing 22 marchRob Bartlett
 
Partner marketing 22 march
Partner marketing 22 marchPartner marketing 22 march
Partner marketing 22 marchRob Bartlett
 
The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31
The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31
The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31Mack McCoy
 
Kneebone financial services presentation
Kneebone financial services  presentation Kneebone financial services  presentation
Kneebone financial services presentation Kneebone Inc.
 
What Xa Do Overview Linked In
What Xa Do Overview Linked InWhat Xa Do Overview Linked In
What Xa Do Overview Linked InAlan Woollam
 
SilverstoneCIS @ The Innovation Dinner 23rd Feb 2011, Enterprise Mobile Stra...
SilverstoneCIS @ The Innovation Dinner  23rd Feb 2011, Enterprise Mobile Stra...SilverstoneCIS @ The Innovation Dinner  23rd Feb 2011, Enterprise Mobile Stra...
SilverstoneCIS @ The Innovation Dinner 23rd Feb 2011, Enterprise Mobile Stra...Raymond Buckle
 

Ähnlich wie Online Advertising Theatre; Removing the barriers: how developments in online and offline data is driving online targeting to deliver greater relevancy and multi-channel (20)

Multichannel Digital Marketing
Multichannel Digital MarketingMultichannel Digital Marketing
Multichannel Digital Marketing
 
Final presentation template
Final presentation templateFinal presentation template
Final presentation template
 
Combining Digital Media and Customer Interactions for “Connected CRM”
Combining Digital Media and Customer Interactions for “Connected CRM”Combining Digital Media and Customer Interactions for “Connected CRM”
Combining Digital Media and Customer Interactions for “Connected CRM”
 
2012 MBO Presentation-Carissa Newton, CMO
2012 MBO Presentation-Carissa Newton, CMO2012 MBO Presentation-Carissa Newton, CMO
2012 MBO Presentation-Carissa Newton, CMO
 
2012 MBO Conference Presentation-Carissa Newton-Flipping the Funnel
2012 MBO Conference Presentation-Carissa Newton-Flipping the Funnel2012 MBO Conference Presentation-Carissa Newton-Flipping the Funnel
2012 MBO Conference Presentation-Carissa Newton-Flipping the Funnel
 
Join the Dots
Join the DotsJoin the Dots
Join the Dots
 
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...
 
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...
 
Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3
 
Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...
Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...
Digiday Agency LA: Realizing the Potential of Audience Data to Power Marketin...
 
Multichannel Marketing
Multichannel MarketingMultichannel Marketing
Multichannel Marketing
 
Building a Digital Strategy within Travel April 2011
Building a Digital Strategy within Travel April 2011Building a Digital Strategy within Travel April 2011
Building a Digital Strategy within Travel April 2011
 
Smis fri sponsored breakfast extole
Smis fri sponsored breakfast   extoleSmis fri sponsored breakfast   extole
Smis fri sponsored breakfast extole
 
National retail federation yosi heber speech 1-15-13
National retail federation   yosi heber speech 1-15-13National retail federation   yosi heber speech 1-15-13
National retail federation yosi heber speech 1-15-13
 
Partner marketing 22 march
Partner marketing 22 marchPartner marketing 22 march
Partner marketing 22 march
 
Partner marketing 22 march
Partner marketing 22 marchPartner marketing 22 march
Partner marketing 22 march
 
The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31
The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31
The Customer Experience Advantage by Jeofrey Bean - pcSC Session 31
 
Kneebone financial services presentation
Kneebone financial services  presentation Kneebone financial services  presentation
Kneebone financial services presentation
 
What Xa Do Overview Linked In
What Xa Do Overview Linked InWhat Xa Do Overview Linked In
What Xa Do Overview Linked In
 
SilverstoneCIS @ The Innovation Dinner 23rd Feb 2011, Enterprise Mobile Stra...
SilverstoneCIS @ The Innovation Dinner  23rd Feb 2011, Enterprise Mobile Stra...SilverstoneCIS @ The Innovation Dinner  23rd Feb 2011, Enterprise Mobile Stra...
SilverstoneCIS @ The Innovation Dinner 23rd Feb 2011, Enterprise Mobile Stra...
 

Mehr von TFM&A

Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo
Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo  Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo
Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo TFM&A
 
Landing on Planet Motorola: Ensuring their workforce were educated and incent...
Landing on Planet Motorola: Ensuring their workforce were educated and incent...Landing on Planet Motorola: Ensuring their workforce were educated and incent...
Landing on Planet Motorola: Ensuring their workforce were educated and incent...TFM&A
 
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...TFM&A
 
The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...
The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...
The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...TFM&A
 
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...TFM&A
 
Social Media Theatre: Social Media: A new era for measurable direct marketing
Social Media Theatre: Social Media: A new era for measurable direct marketingSocial Media Theatre: Social Media: A new era for measurable direct marketing
Social Media Theatre: Social Media: A new era for measurable direct marketingTFM&A
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
 
Social Media Theatre: Less Communication is More Conversation
Social Media Theatre: Less Communication is More ConversationSocial Media Theatre: Less Communication is More Conversation
Social Media Theatre: Less Communication is More ConversationTFM&A
 
Online Advertising Theatre: Men tweet from Mars, Women blog from Venus
Online Advertising Theatre: Men tweet from Mars, Women blog from VenusOnline Advertising Theatre: Men tweet from Mars, Women blog from Venus
Online Advertising Theatre: Men tweet from Mars, Women blog from VenusTFM&A
 
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...TFM&A
 
CRM & Multi-Channel Theatre: Driving Sales Performance Through Online Engagement
CRM & Multi-Channel Theatre: Driving Sales Performance Through Online EngagementCRM & Multi-Channel Theatre: Driving Sales Performance Through Online Engagement
CRM & Multi-Channel Theatre: Driving Sales Performance Through Online EngagementTFM&A
 
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...TFM&A
 
CRM & Multi-Channel Marketing Theatre: The route from local to global
CRM & Multi-Channel Marketing Theatre: The route from local to globalCRM & Multi-Channel Marketing Theatre: The route from local to global
CRM & Multi-Channel Marketing Theatre: The route from local to globalTFM&A
 
Social Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckSocial Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckTFM&A
 
Social Media Theatre: Social CRM: what it is and how can I implement it with ...
Social Media Theatre: Social CRM: what it is and how can I implement it with ...Social Media Theatre: Social CRM: what it is and how can I implement it with ...
Social Media Theatre: Social CRM: what it is and how can I implement it with ...TFM&A
 
Social Media Theatre: Emerging Social Trends
Social Media Theatre: Emerging Social TrendsSocial Media Theatre: Emerging Social Trends
Social Media Theatre: Emerging Social TrendsTFM&A
 
Social Media Theatre: How social media can power a small business
Social Media Theatre: How social media can power a small businessSocial Media Theatre: How social media can power a small business
Social Media Theatre: How social media can power a small businessTFM&A
 
Social Media Theatre: Improving SEO Through Social Media
Social Media Theatre: Improving SEO Through Social MediaSocial Media Theatre: Improving SEO Through Social Media
Social Media Theatre: Improving SEO Through Social MediaTFM&A
 
Search Marketing Theatre: Advanced SEO Strategies 2012
Search Marketing Theatre: Advanced SEO Strategies 2012Search Marketing Theatre: Advanced SEO Strategies 2012
Search Marketing Theatre: Advanced SEO Strategies 2012TFM&A
 
Social Media Theatre; Improving SEO Through Social Media
Social Media Theatre; Improving SEO Through Social MediaSocial Media Theatre; Improving SEO Through Social Media
Social Media Theatre; Improving SEO Through Social MediaTFM&A
 

Mehr von TFM&A (20)

Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo
Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo  Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo
Measuring the ROI of Social Marketing, Liz Smyth , Marketing Director, Marketo
 
Landing on Planet Motorola: Ensuring their workforce were educated and incent...
Landing on Planet Motorola: Ensuring their workforce were educated and incent...Landing on Planet Motorola: Ensuring their workforce were educated and incent...
Landing on Planet Motorola: Ensuring their workforce were educated and incent...
 
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
 
The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...
The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...
The Future of Campaign Success: Making Sense of Social Conversations. Kimberl...
 
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
 
Social Media Theatre: Social Media: A new era for measurable direct marketing
Social Media Theatre: Social Media: A new era for measurable direct marketingSocial Media Theatre: Social Media: A new era for measurable direct marketing
Social Media Theatre: Social Media: A new era for measurable direct marketing
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
 
Social Media Theatre: Less Communication is More Conversation
Social Media Theatre: Less Communication is More ConversationSocial Media Theatre: Less Communication is More Conversation
Social Media Theatre: Less Communication is More Conversation
 
Online Advertising Theatre: Men tweet from Mars, Women blog from Venus
Online Advertising Theatre: Men tweet from Mars, Women blog from VenusOnline Advertising Theatre: Men tweet from Mars, Women blog from Venus
Online Advertising Theatre: Men tweet from Mars, Women blog from Venus
 
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
 
CRM & Multi-Channel Theatre: Driving Sales Performance Through Online Engagement
CRM & Multi-Channel Theatre: Driving Sales Performance Through Online EngagementCRM & Multi-Channel Theatre: Driving Sales Performance Through Online Engagement
CRM & Multi-Channel Theatre: Driving Sales Performance Through Online Engagement
 
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
 
CRM & Multi-Channel Marketing Theatre: The route from local to global
CRM & Multi-Channel Marketing Theatre: The route from local to globalCRM & Multi-Channel Marketing Theatre: The route from local to global
CRM & Multi-Channel Marketing Theatre: The route from local to global
 
Social Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckSocial Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suck
 
Social Media Theatre: Social CRM: what it is and how can I implement it with ...
Social Media Theatre: Social CRM: what it is and how can I implement it with ...Social Media Theatre: Social CRM: what it is and how can I implement it with ...
Social Media Theatre: Social CRM: what it is and how can I implement it with ...
 
Social Media Theatre: Emerging Social Trends
Social Media Theatre: Emerging Social TrendsSocial Media Theatre: Emerging Social Trends
Social Media Theatre: Emerging Social Trends
 
Social Media Theatre: How social media can power a small business
Social Media Theatre: How social media can power a small businessSocial Media Theatre: How social media can power a small business
Social Media Theatre: How social media can power a small business
 
Social Media Theatre: Improving SEO Through Social Media
Social Media Theatre: Improving SEO Through Social MediaSocial Media Theatre: Improving SEO Through Social Media
Social Media Theatre: Improving SEO Through Social Media
 
Search Marketing Theatre: Advanced SEO Strategies 2012
Search Marketing Theatre: Advanced SEO Strategies 2012Search Marketing Theatre: Advanced SEO Strategies 2012
Search Marketing Theatre: Advanced SEO Strategies 2012
 
Social Media Theatre; Improving SEO Through Social Media
Social Media Theatre; Improving SEO Through Social MediaSocial Media Theatre; Improving SEO Through Social Media
Social Media Theatre; Improving SEO Through Social Media
 

Último

Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxKaustubhBhavsar6
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxNeo4j
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosErol GIRAUDY
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxNeo4j
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarThousandEyes
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 

Último (20)

Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptx
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenarios
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? Webinar
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 

Online Advertising Theatre; Removing the barriers: how developments in online and offline data is driving online targeting to deliver greater relevancy and multi-channel

  • 2. Removing the barriers: how developments in online and offline data is driving online targeting to deliver greater relevancy and multi-channel Stuart Colman Managing Director, Europe VP, International 2
  • 3. Online display growing strongly in Europe 3
  • 4. UK – H1 2011 continues this trend Source: IAB/PwC Advertising Expenditure survey: H1 UK 2011 4
  • 5. Audience targeting helping drive growth Source: IAB/YouGov Feb 2011 5
  • 6. Audience targeting makes budgets work harder Source: IAB/YouGov Feb 2011 6
  • 7. So what is the market telling us? Display was the fastest growing area in 2010 This seems to be continuing in the first ½ of 2011 Audience targeting is a key component of this Making advertising budgets work harder cited as a key reason for this Audience/data-driven targeting is now becoming the norm 7
  • 8. The importance of Data Management Platforms (DMP) 8
  • 9. Same ingredients, different results Steel Aluminum Plastic Rubber Glass Leather 9
  • 10. Your audience is in silos Offline Registration Data Advertiser On-Site Behaviour 10
  • 11. Single view of your audience Offline Registration Data Advertiser On-Site Behaviour 11
  • 12. Connecting and optimising Advertiser Data DSP 1 Search Data DSP 2 DMP AudienceScience Ad Exchange Data Segment Creation UI Premium 3rd Party Data Publisher AudienceScience Offline Data Network 12
  • 13. BMW, who is going to buy your car? In-Market Executive Car Buyers Audience: Audience: •Male •Viewing car related content on •Professionals sites •High incomes •Reading reviews on BMW, •34-55 yrs. Audi, Aston Martin, Porsche •University educated •Searching on terms to find •Adventurous executive cars aspirations •Getting insurance quotes •Carrying this out 8 times in the last 3 weeks 13
  • 14. The value of offline data in an online world 14
  • 15. Not re-inventing the wheel ‘traditional data’ meets the ‘new world’ Mark Lindsay, Client Director Experian Marketing Services © 2011 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited. Experian Public.
  • 16. The data explosion Proliferation of customer touch-points Proliferation of types of data Disparate data ownership © 2011 Experian Limited. All rights reserved. Experian Public.
  • 17. So how do we build an Audience to target .... ? © 2011 Experian Limited. All rights reserved. Experian Public.
  • 18. ConsumerView: Experian’s UK consumer database, providing a comprehensive, accurate and consistent audience of UK adults  Demographic, credit, behavioural, financial attributes  Segmentation  A multi channel addressable base  Prospecting  Verification of consumer data  Consumer insight and market sizing  49.2m UK adult s – 99% of adult population © 2011 Experian Limited. All rights reserved. Experian Public.
  • 19. Recognisable target audiences – relevant offers, creative, information, products......... © 2011 Experian Limited. All rights reserved. Experian Public.
  • 20. Consumer Insight for Audiences Segment customers and prospects to create MEANINGFUL audiences Age Gender Geo Property Employment Families Cars Technology Mosaic Family Life Stage True Touch Financial Strategy Green Aware Fashion Segments © 2011 Experian Limited. All rights reserved. Experian Public.
  • 21. Meet Sophie… Sophie falls within Brand X’s target segment O61 Brand X’s can use ‘segment O61’ to target and optimise advertising, media spend and messaging across all channels © 2011 Experian Limited. All rights reserved. Experian Public.
  • 22. Consistent targeting … Sophie falls within Brand X’s target segment O61 From Out Of Home ..... © 2011 Experian Limited. All rights reserved. Experian Public.
  • 23. Consistent targeting … Sophie falls within Brand X’s target segment O61 ... To Display Ads © 2011 Experian Limited. All rights reserved. Experian Public.
  • 24. Consistently targeted services across all channels – targeting relevant prospects and customers Through established Direct Digital media and By location Channels marketing Consistent Experian data, insight and execution underpins all activity Better targeted advertising messages – relevance, timeliness, subtly © 2011 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited. Experian Public.
  • 25. © 2009 Experian Information Solutions, Inc. All rights reserved. Experian Public.
  • 27. Copyright © 2012 AudienceScience. All rights reserved

Hinweis der Redaktion

  1. Same base components.., different outcomes. It all comes down to how you bring it all together. You need to be aware of ‘how’ you use things, not just ‘what you use’. You need the right ‘tools’ to bring it all together so it serves your needs and delivers what you expect.
  2. Both target audiences are relevant. One is a factual and broad audience. Does not take into account if they are in-market or any recency factors. The other is based on people who could well be in the market to buy the car. They may be female, they may be 60+ but they are performing actions that make them a much better prospect than simply a demographically-defined audience. Importantly, the key criteria of recent and frequency can be brought into play.
  3. Businesses today are creating ever more customer touchpoints that are capable of yielding data on the customer that can provide useful insights into their tastes , behaviours or preferences. As people trawl the web, interact with company websites, browse social networks, make enquiries or consume services at home they leave a trail of disparate data ingredients that organisations can in theory devour to better understand and target customers. How do we make sense of all of this data?
  4. Well the reality is that the ‘off line world’ have been using Consumer Data Assets for a long time to help ensure that marketing messages are timely and relevant
  5. A great example of the sort of assets that are out there is ConsumerView – a single database holding more than 500 attributes on almost every adult in the UK. We can use this to contribute not only to ‘traditional market channels’ but on-line and new channels too. So there is no need to re-invent the wheel © Experian Ltd . All Rights Reserved.
  6. We have been helping organisations to KNOW, GET AND KEEP customers using in-depth target marketing insights for 25 years. Mosaic is a well known consumer segmentation This is me and how Mosaic describes me I am the same person on-line and off-line
  7. So we now have the ability to bring all of the power of off line data to targeted advertising. Powering inventory.
  8. More and more Brands are able to make marketing decisions across multiple channels using the same ‘currency’ Just as a little example – you could take Sophie – someone that Brand X want to target. Now they could work in silos and create acquisition strategies for each different channel - but they can be smarter than that.
  9. But the great thing about this data is that it isn’t just relevant on one channel – it can be consistently applied across multiple channels. This helps consistent messaging, and also contributes to measurement and attribution