This is the presentation which was presented in the PPT CONTEST on TCP PRESENTO 2020.

1. IMPACT OF MASS MEDIA
ON YOUTH
PRESENTED BY
K.ARTHY
B.ED FIRST YEAR
SIVANTHI COLLEGE OF EDUCATION
CHENNAI-69.
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2. CONTENTS:
INTRODUCTION
TYPES OF MASS MEDIA AND ITS EFFECTS ON YOUTHS
POSITIVE INFLUENCE OF MASS MEDIA ON TEENAGERS
NEGATIVE INFLUENCE OF MASS MEDIA ON TEENAGERS
HOW TO HANDLE MASS MEDIA INFLUENCES
CONCLUSION
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3. INTRODUCTION:
THINK ABOUT WHATEVER YOU WANT TO HEAR YOUR
FAVOURITE SONGS,WATCH YOUR FAVOUTITE SHOWS
OR CURRENT EVENTS,WHERE TO GO ?YOU MORE THAN
LIKELY TURN ON YOUR TELIVISION ,RADIO,OR
COMPUTER THE SOURCE THE MAJORITY OF THE
GENERAL PUBLIC USES TO GET THEIR NEWS AND
INFORMATION FROM IS CONSIDERED
MASS MEDIA
MASS MEDIA REFERS TO EVERY MEDIUM OR SOURCE
WHICH IS USED TO CONNECT AND COMMUNICATE
WITH A LARGE NUMBER OF PEOPLE AT ONCE . MASS
MEDIA INCLUDES TELEVISION, RADIO, ADVERTISMENT,
MOVIES, NEWSPAPER ETC
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4. TYPES OF MASS MEDIA:
NEWSPAPER TELEVISION RADIO
MOBILE PHONE CINEMAS INTERNET
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5. RADIO IS THE TRANSMISSION OF SIGNALS BY MODULATION OF
ELECTROMAGNETIC WAVES WITH FREQUENCIES BELOW THOSE OF VISIBLE
LIGHTS DURING 1930 RADIO WAS CONSIDER AN INTIMATE AND CREDIBLE
MEDIUM.THE PUBLIC USED AS A NEW SOURCE AND PROVIDE INFORMATION IT IS
THE 1ST MEDIUM OF MASS COMMUNICATION
Educates the
mind of listeners
Entertain the
listeners
Provide real time
information/
news 24x7
Censorship by the
Radio Station can
bias the news to
only one point of
view
Radio 5

6. Positive Impact
 READING NEWS PAPER IS A GOOD
HABIT THAT CAN PROVIDE A GREAT
SENSE OF EDUCATIONAL VALUE
 ENHANCE YOUR KNOWLEDGE
 IMPROVE YOUR LANGUAGE SKILLS
AND VOCABULARY
 WARNS ABOUT UPCOMING
ANARCHIES, EPIDEMICS,
COLLAPSES AND SO MANY CRISIS
A PAPER THAT IS PRINTED IN THE WRITTEN FORM USUALLY DAILY OR
WEEKLY THAT CONTAINS INFORMATION OF VARIOUS SOURCE
Negative Impact
 BAD NEWS GETS PREFERRED
TREATMENT IN ALL NEWS MEDIA.
DISPLAYED MORE PROMINENTLY
THAN OTHER NEWS
 CONSTANTLY PRESENTING A
NEGATIVELY DISTORTED PICTURE OF
REAL WORLD.
 ADVERTISEMENTS TEND TO INVADE
ALL POSSIBLE SPHERES AND
BECAUSE OF THAT ONE CAN OFTEN
DEVELOP A FALSE IMAGE.
NEWSPAPER 6

7. Television is a Telecommunication medium used for transmitting moving images
in monochrome or in colour and in two or three dimensions. TV is a mass
medium of Entertainment, Education, News, Politics, Gossip and Advertising.
TELEVISION
POSITIVE INFLUENCE NEGATIVE INFLUENCE
 Educational content
 Entertainment
 Exposure to different
cultures
 Up-to Date information
from around the world
 Curbs physical activity
 Impacts social
development
 Consumerism
 Exposure to vices
 Affects brain development
and behavior
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8. 8

9. Mobile phone is a wireless handheld device that allows user to make calls , send text
messages and other features . todays mobile phones have many additional features
like cameras , games, web browsers etc
Positive Impact
Useful in emergency situation
Alternative channel to deliver
education services and distance
education
Mobile Commerce
Identifying Disease Outbreaks
Can connect to any person all over the
world no matter where they may be
Increased Awareness
Navigational Assistance
Negative Impact
Distracted Living
Cause of depression
Sleep Loss
Health Issues and
Accidents
Mobile Phone
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10. The service are used by the people to get information do online works, e-mailing,
video chatting , voice calling , social activities and many other hundred and thousand
terms that we use with the help of internet
Positive Impact
Educational Facilities like online courses, e-
information regarding almost all the topics in the
world
Digitization of Payment Process
Employment Opportunities
Rapid and inexpensive communication via e-mail
and video linkage
Source of entertainment
Negative Impact
Reduction In Physical Activity
Cyber crime like Phishing, Illegal Websites, Unethical
content.
Violence through online games, Song’s, Videos and
access to unlawful/illegal materials in the internet.
Addiction to Online Social networking sites can alter
behaviour of person
INTERNET 10

11. Some Statistics based on survey conducted among
American Youths
Source: https://www.commonsense.org/education/articles/what-new-research-on-teens-and-social-media-means-for-teachers
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12.  Helps develops awareness
 Help to develop social skills
 Inspire them
 Help fine tune motor skills
 Helps develops reading and
writing skills
Positive influence of
mass media on
teenagers:
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13.  Distorted body image
 Score low marks in school
 Cyber Bullying
 Making everything commercial
 Making violence normal
 Source of Anxiety and depression
Negative influences of
mass media on teenagers
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14.  Try to negotiate some limits and rules
 You should also choose to ban some apps,
games, and explain why you are doing so
 You can control the time and amount tv and
other media your children can exposed by
setting limits
 Watch your tv shows that your kids watch .even
shows geared toward young children may
contain misleading message about smoking,
drinking, and drug use
 Teach your child that not everything they see
on tv is sensible
How to handle mass media influence??? 14

15. Dear friends there are many things in the world have both
positive and negative its depends on how we see them. we
should not take media as a negative source not only
media but everything has good and bad influence . Its up
to a person catching ability . It also depends on mind and
how they receive. Government must also take initiative to
publish and broadcast a pure and good channel.
Conclusion 15

16.  https://ugcnetpaper1.com/mass-media-and-society/
 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/
 https://www.finerminds.com/6-negative-effects-of-social-media-on-your-health/
 https://www.gra.gi/download/1140/the+importance+of+radio+in+our+society.pdf
 https://www.commonsense.org/education/articles/what-new-research-on-teens-and-
social-media-means-for-teachers
 Childhood and Growing up – Prof.K.Nagarajan- Sriram Publishers – 4th Edition
Reference & Acknowledgment 16

17. THE eND
THANK YOU FOR GIVING THIS OPPORTUNITY
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