Slides from the Indianapolis MUG meeting on 2/27/2020.

1. Indianapolis MUG Meeting
February 27, 2020
MUG Leads:
Blane McMichen
blane@mcmichen.net
Caroline Graham
cgraham@smartbugmedia.com

2. Agenda
• Meet& Greet
• Adobe Summit Update –Who’s going?
• New Marketo MUG Meeting Platform
• Skill Development:
 EngagementPrograms
 WebinarIntegration
• Next Meeting Presenter/Topics
 Handoutstostartscanning

3. 3Proprietary and Confidential | © Marketo, Inc.
Next Meeting Topic
2020 AdobeSummit
Who is planning to attend?

4. 4Proprietary and Confidential | © Marketo, Inc.
Next Meeting Topic
New MarketoMUG Meeting Platform
mugs.marketo.com

5. New Marketo MUG Meeting Platform
MUGS.MARKETO.COM
• Will no longer need to use Eventbrite
• We can still post notices on Indy MUG LinkedIn group if
desired
• Thetool is integrated with Marketo:
 Meeting notifications/reminders
 Registration/attendancetracking
 Othermeetings available
o MCEPrepWebinars, etc.

6. 6Proprietary and Confidential | © Marketo, Inc.
Next Meeting Topic
SkillDevelopment
• Engagement Programs
• Webinar Integration

7. Engagement (Nurture) Programs
AUTOMATION FOR CONTENT MARKETING
• Members Receive as Individuals
(not as a Group)
• Progressive Content Streams & Casts
• ChangeStreams for Appropriate Message
 UseYourFunnelStages
 StopIntroducingYourProducttoExistingCustomers
• Don’t worry about Duplicate Emails
• Use Assets from Any Program
• Schedule Time Sensitive Assets
• Add New Content to Top of Stream for Next Send
• Monitor Persons with Exhausted Content

8. Engagement (Nurture) Programs
AUTOMATION FOR CONTENT MARKETING
In this Demo wewill:
1. Reviewthe Stream Panel
2. Program Set-up & Tokens
3. ReviewStream Content
 Add/RemoveAssets
 Activate/Deactivate
 EditAvailability
 Review Order& Behaviors
 ReviewTransitionRules
 ContentBinging & CommunicationLimits
4. Adding Members
 ImportList
 SmartCampaign(from anyprogram)
5. SampleCast

9. Webinar Integration
NOT AS HARD AS IT LOOKS
Requirements:
• GoToWebinar Account ($49/mo)
• Zoom Pro account ($15/mo)
 + WebinarAdd-on($40/mo)
Steps:
1. Set-up LaunchPoint Login
 Canhavemultipleaccountsforteams
2. Create Webinar Event
 Turnoffevent emails
3. Create/Clone Webinar Program
 Don’thaveone? Use the “MarketoProgramLibrary”
subscriptiontoimportone.
 Pick“BP-WBN-YYYY-MM-DDWebinarv3”
4. Event Actions > Event Settings
 Select LoginandEvent

10. Zoom Webinar Integration
THEINTEGRATION& SETUPISPRETTY EASY
Your scheduled
Webinars will be
listed here.
Let’s try it!

11. Webinar Integration
A FEW TIPS
• If you aredoing a webinar series, TOKENS areyour
friend 
 Dates,Times, Subject,Speaker,etc.
 Youcanset them upso youdon’tneed to openemails to editfor
the event
• Landing pages can present your brand and topics and
the registrations flow directly to Zoom/GoToWebinar
• Attendance will bereported by Zoom/ GoToWebinar
and update your program

12. 12Proprietary and Confidential | © Marketo, Inc.
Next Meeting Topic
Next MeetingTopic
Seehandout list of topics…

13. Presenters and Topics
IF NOBODY HAS A TOPIC TO PRESENT…

14. A big THANK YOU to our hosts here at