This session shares insights on the future of the translation industry. Its content is based on a number of market and collective intelligence exercises undertaken by TAUS during 2010. This includes continuous review of the market, ideation sessions with major translation decision makers, and discussion with leading scientists, amongst others.

1. Translation in 21st Century Webinar 5PM CET / 8 AM PDT 15 December 2010 Copyright © TAUS

2. Hosts Presenting: Jaap van der Meer, Director Chat board: Rahzeb Choudhury, Operations Director Copyright © TAUS

3. Participants 150 registered North America, Europe, Asia, S. America ≈70% providers including translators, consultants/analysts ≈ 30% buyers Copyright © TAUS

4. Three Predictions 2010 A thousand MT systems will begin to bloom Sharing TMs will take off in a big way TM systems – as we know them – will cease to exist Copyright © TAUS

5. Translation in the 21st Century Impacts of MT and social media on enterprise language services Copyright © TAUS

6. Enterprises represent the lions share of demand for translation-related services. Vital that suppliers are aware of the evolution in demand. Copyright © TAUS

7. January 1954 Copyright © TAUS

8. Tower of Babel Divide & Unite Language as Instinct Translation is very difficult … Copyright © TAUS

9. October 2004 Reality Check … TAUS founded. Copyright © TAUS

10. Let a Thousand MT Systems Bloom! Effectiveness of Data Profit from sharing (“Pirate’s Dilemma”) Copyright © TAUS

11. MT is here to stay Translation as a Utility … as a Human Right Five years ahead … Copyright © TAUS

12. Technology in 5 Years No Miracle Breakthroughs … … but tremendous progress. Hybrid Systems Targeted Correction (communities, games) Real-time Training Copyright © TAUS

13. TMs in 5 Years ownership? Cleaning Semantic Clustering Corpus Linguistics Preserve Endangered Languages Exciting new perspectives … Copyright © TAUS

14. Profession in 5 Years Choices End to Repetitive Tasks Productivity 5 to 10 Times Higher Supplemented by Non-Professional Volunteers Copyright © TAUS

15. Applications in 5 Years Translation out of the Wall Virtuous Circle Spoken Translation Copyright © TAUS

16. Industry in 5 YearsThinking about drivers/trends From TAUS Copenhagen Forum (May 2010) Certain Explosion in new content Shift from text to text and multi-media (word counts go down) Mobile user, hand held devices Real time/Just in time demand Cross-lingual translation challenges Balance of cost, timeliness and quality Uncertain Open (collaborative) vs Closed (competitive)? Fee vs free? Human vs Machine? (incremental step or technology breakthrough)

17. Industry in 5 Years Machines SWOT ? Content disruption Data assessment Open (Collaborative) Closed (Competitive) Innovation dilemma Embedding technology Human & Machine Copyright © TAUS

21. Engaging with users & communities

22. Convergence with video and speech

23. Search engine optimization

24. Translation of user generated content

25. Rigid landscape (vendor lock-in)

26. Not scalable to expand quickly

27. Inability to ensure quality in new markets

28. Lack of corporate awareness of new localesCopyright © TAUS

29. Sales Web UI Manuals Support Knowledge Base User generated content Content Disruption “Battle for words” Localization industry New technologies and solutions Social media Copyright © TAUS

32. Community/user feedback

33. Convergence with video and speech

34. Search engine optimization

39. Community/user feedback

40. Convergence with video and speech

41. Search engine optimization

44. Business Model Attributes Old Model 1. One translation fits all 5. Word-based pricing 2. Project-based translation 6. GMS system 3. TM is core 7. Cascaded supply chain 4. One-directional 8. Translate-Edit-Proof New Model 1. Quality differentiation 5. SaaS – Value-add 2. Continuous translation 6. MT embedded 3. Data is core 7. Community – user 4. Multi-directional 8. Post-edit – Real-time – Peer review Copyright © TAUS

45. Cascaded Supply Chain Vendor Management Project Management Clients Quality Assurance Translation Memory 4 to 30 vendors Resources Management Project Management Translation Memory Account Management Quality Assurance MLV’s 10 to 40 languages Resources Management Project Management In country offices/partners Quality Assurance Translation Memory 100’ to 1000’s translators/authors Distributed translators/authors Quality Assurance Translation Memory Copyright © TAUS

46. Project-based Workflow Copyright © TAUS

47. TAUS World Tour 2008-2009260 entrepreneurs/decision makers in 12 countries Copyright © TAUS

48. Content DifferentiationUtility – Time – Sentiment assessment On a scale from 1 to 5 Ubiquitous not-perfect MT will drive the need for high-quality translation. Copyright © TAUS

49. Translation Data AssessmentTM is out! Data is in! Apply data to: Control and improve quality (terminology/synonyms/style) Improve standardize the source (instead of putting constraints on creative writers) Clean and prepare data for MT training Increase leveraging Analyze customer and user sentiments Watch out for: Data lock-in (vendor monopolies) Pirates Pursue benefits of legitimate sharing: Everyone gets access – stimulate healthy competition Proliferate your terminology – lower threshold – stimulate market growth Copyright © TAUS

50. Translation Technology AssessmentSelf-service lets you train your engine for every job Keep your options open: Use and produce Wait for the aggregators – train, evaluate, use thousands of engines through one portal New opportunities for LSPs Copyright © TAUS

51. Enterprises in 5 Years Need a Language Strategy not just reducing word rates “Dual Linguaspheres” Copyright © TAUS

52. Enterprises in 5 Years Machines MT embedded. ? Data is core. SaaS + Value-add. Open (Collaborative) Project-based. Closed (Competitive) Continuous translation. Cascaded supply chain. Word-based pricing (text). Community/user. GMS workflow systems. TM is core. Human & Machine Copyright © TAUS

54. Insource or outsource (process audit)

56. Separate ‘Lingua’ from ‘Infra’ …. Infrastructure Customer self-service Communities Shared resources Disintermediate Open Translation Platforms Limited ‘lingua’ capacity MT The Battle of Words ….and multiply translation volumes Copyright © TAUS

57. in 5 Years Industry Think Tank &Innovation Partner Research Consulting Events - workshops www.translationautomation.com Copyright © TAUS

58. Next year Industry Data Resources Billions more words Open source TDA Linguistic - TM Cleaning Matching Scores www.tausdata.org Copyright © TAUS

59. References TAUS Predictions 2010 http://www.translationautomation.com/webinars/taus-predicts.html Translation as a utility, even without miracle breakthroughs http://www.translationautomation.com/articles/translation-in-the-21st-century.html Report on findings on ideation session with 30 leading global buyers http://www.translationautomation.com/perspectives/the-dishwasher-the-industry-in-2017.html Report on roundtable meeting with Globalization Directors http://www.translationautomation.com/meetings/imagine-you-are-a-globalization-director.html Round up and videos on leading edge in MT and spoken translation http://www.translationautomation.com/meetings/showcasing-the-industry-innovations.html Copyright © TAUS