"Empower" is a buzz word that has been pushed around extensively by many Machine Translation (MT) vendors. Empowerment implies by its very nature that you are required to put in some effort to have the control that empowerment promises and of course that you have the necessary experience and skills required to be empowered. In reality, few MT vendors offer little more than the ability to upload translation memories. True MT empowerment comes by having total control and transparency in the entire customization and translation process. MT empowerment also enables the business as a whole to expand its capabilities and reach by performing tasks that were previously unobtainable with a human only translation approach. This showcase demonstrates on the how Language Studio™ empowers organizations to use MT optimally and strategically by enabling project managers to control and define the MT customization process. Language Studio™ provides a wide range of tools and processes that enable customers to have complete control over their custom MT engines. With the guidance of Language Studio™ Linguists, the process is streamlined with expertise gained from building thousands of custom engines. This expertise is leveraged to meet your specific custom MT requirements. Just like a human translation project, every custom engine is unique and is managed in a similar manner to human translation projects with term definition, style guides and quality assurance.

1. THURSDAY,
22
May
/16:15
–
16:45
User
Empowered
Machine
TranslaDon
Dion
Wiggins,
Asia
Online
TAUS
ROUNDTABLE
2014
22
May/
Moscow
(Russia)

2. The term by its very nature implies that
you are required to do something

3. Just
Add
Water
Upload
Data
Any
vendor
that
tells
you
that
high
quality
MT
is
easy
is
either
trying
to
fool
you
or
is
incompetent
Time,
Effort,
Skill
and
Investment
are
Mandatory
Copyright
©
2014,
Asia
Online
Pte
Ltd

4. Copyright
©
2014,
Asia
Online
Pte
Ltd

5. • Generic
MT
from
Google,
Bing,
etc.
offers
unknown
producDvity
gains
and
someDmes
producDvity
loss
due
to
lack
of
control.
• CompeDtors
offer
<
20-­‐40%
producDvity
gains
due
to
domain
centric
and
“dirty
data
SMT”
customizaDon
model.
• Language
Studio™
:
– Targets
of
150-­‐300%+
producDvity
gains
with
granular
sub-­‐domain
“clean
data
SMT”
approach.
– Provides
complete
control
of
wriDng
style,
terminology
and
is
mapped
to
target
audience
reducing
ediDng
effort.
Language
Pair
Top-­‐Level
Domain
Engines/Sub-­‐Domains
EN-­‐ES
AutomoJve
Honda
Cars
Motorbikes
Toyota
MarkeDng
Service
Reports
User
Manuals
Engineering
Service
Manuals
User
Manuals
Engineering
Service
Manuals
Client
Product
Target
Audience
/
Purpose
Cars
50%+
90%+
150-­‐300%+
CustomizaJon
Level:
Typical
ProducJvity
Gain:
Google/Bing
Quality
Level
Typical
CompeJtor
Quality
Level
Generic
????
Domain
<
20-­‐40%
Copyright
©
2014,
Asia
Online
Pte
Ltd

6. MT
Effort
TranslaJon
Quality
Your
MT
Department
Effort
Your
Effort
Google
Click
to
Translate
DIY
• Majority
of
all
Technical
Tasks
• Custom
Engine
Development
Plan
• Quality
Improvement
Plan
• Issue
Analysis
and
ResoluJon
• Terminology
NormalizaJon
• Unknown
Word
DetecJon
and
ResoluJon
• Gap
Analysis
• Data
Manufacturing
• Rule
CreaJon
• TranslaJon
Quality
Analysis
• Many
more
Quality
Centric
Tasks…
<20-­‐40%
ProducJvity
Gain
• Term
Management
• Engine
DefiniJon
• EvaluaJons
DIY
Upload
TM
Copyright
©
2014,
Asia
Online
Pte
Ltd

7. MT
Effort
TranslaJon
Quality
Post-­‐EdiJng
ProducJvity
(Reduced
Post-­‐EdiJng
Effort)
Copyright
©
2014,
Asia
Online
Pte
Ltd

8. • Most
failures
are
avoidable
• Most
fail
because
– The
wrong
approach
to
customizaDon
was
taken
– The
lack
of
experience
of
the
team
doing
customizaDon
– The
lack
of
understanding
of
how
to
work
with
data
– The
lack
of
skills
to
be
able
to
diagnose
issues
– The
expectaDon
that
it
was
going
to
be
easy
– Lack
of
a
clear
and
coherent
MT
strategy
Every
MT
Vendor
has
Projects
that
have
Failed
The
“Your
MT
Department”
program
is
designed
to
address
all
these
issues
and
more
Copyright
©
2014,
Asia
Online
Pte
Ltd

9. • Business
Development
and
Expansion
• Strategic
Planning
• More
Rapid
ExploitaDon
of
the
Full
Commercial
PotenDal
of
your
Custom
Engines
• Support
and
Training
for
Project
Managers
• Monitoring
of
Technical
Performance
• Simplicity,
Transparency
and
Control
• Understanding
of
Return
On
Investment
and
Total
Cost
of
Ownership
Copyright
©
2014,
Asia
Online
Pte
Ltd

10. • 2
MeeJngs
Per
Month
with
Project
and
Technical
Staff
– Project
strategy
for
development
and
improvement
– Status
of
engines
and
Task
progress
– Best
pracDces
– Post
editor
Feedback
• Business
Strategy
– Periodic
senior
management
meeDngs
– Strategic
business
guidance
and
Road
map
planning
– Guidance
to
move
project
based
MT
to
MT
as
a
strategic
iniDaDve
– Where
required,
parDcipaDon
and
presentaDons
to
management
meeDngs
– Mentoring
for
project
managers
• Sales
Support
– Sales
team
training
– Joint
presentaDons
to
clients
– PresentaDon
library
– Joint
proposal
and
RFP
response
development
Copyright
©
2014,
Asia
Online
Pte
Ltd

11. • Custom
Engine
Development
– Provide
guidance
and
assist
project
managers
– Project
planning
– Custom
engine
training
plan
– Custom
engine
quality
improvement
plan
– Data
gathering
and
acquisiDon
– Data
manufacturing
– Data
preparaDon
and
cleaning
– Gap
analysis
– Project
tracking
– Pre-­‐translaDon
analysis
– Post-­‐translaDon
analysis
Copyright
©
2014,
Asia
Online
Pte
Ltd

12. • Staff
Training
– Sales
training
– Webinars
– Technical
training
– Post
ediDng
training
• Technical
Support
– Knowledge
base
– Support
Dcket
system
Copyright
©
2014,
Asia
Online
Pte
Ltd

13. Skilled
Language
Studio™
Linguists
understand
the
complexiEes
of
customizing
high-­‐quality
custom
machine
translaEon
engines,
so
that
if
you
don’t
want
to
you
don’t
have
to.
• Language
Studio™
Linguists
will
listen
to
your
issues
and
help
to
idenDfy
the
cause
and
apply
a
correcDon
on
your
behalf.
• Users
can
focus
on
translaDon
and
when
required
the
idenDficaDon
of
issues.
• Skilled
Language
Studio™
linguists
perform
the
more
complex
tasks
of
resolving
the
issues
provided
by
clients.
• Your
account
manager
will
assign
a
linguist
to
work
with
you
to
quickly
resolve
each
issue.
Copyright
©
2014,
Asia
Online
Pte
Ltd

14. Quality requires an
understanding of
the data
There is no exception to this rule
Copyright
©
2014,
Asia
Online
Pte
Ltd

16. Spanish
Original
Before
TranslaJon:
Se
necesitó
una
gran
maniobra
políDca
muy
prudente
a
fin
de
facilitar
una
cita
de
los
dos
enemigos
históricos.
Business
News
Aeer
TranslaJon:
Significant
amounts
of
cauDous
poliDcal
maneuvering
were
required
in
order
to
facilitate
a
rendezvous
between
the
two
biier
historical
opponents.
Children’s
Books
Aeer
TranslaJon:
A
lot
of
care
was
taken
to
not
upset
others
when
organizing
the
meeDng
between
the
two
long
Dme
enemies.
Copyright
©
2014,
Asia
Online
Pte
Ltd

17. • MT
+
Human
can
deliver
higher
quality
output
than
human
only
translaDon
processes
• Cost
reducDons
• Faster
deliverables
• Higher
customer
saDsfacDon
• Happier
post
editors
Copyright
©
2014,
Asia
Online
Pte
Ltd

18. No
Data
A
Liile
Data
Sufficient
Data
Large
Amounts
of
Data
Copyright
©
2014,
Asia
Online
Pte
Ltd

19. Language
Pair
FoundaJon
Domain
FoundaJon
Client
Data
+
=
Custom
Engine
Asia
Online
FoundaEon
Data
+
Sub-­‐Domain
Specific
Data
Manufactured
Data
Copyright
©
2014,
Asia
Online
Pte
Ltd

20. Before
Machine
TranslaEon
Pre-­‐TranslaJon
JavaScript
(JS)
-­‐
Complex
pre-­‐processing
can
be
customized
via
JavaScript.
Pre-­‐TranslaJon
CorrecJons
(PTC)
-­‐
A
list
of
terms
that
adjust
the
source
text
fixing
common
issues
and
making
it
more
suitable
for
translaDon.
Non-­‐Translatable
Terms
(NTT)
-­‐
A
list
of
monolingual
terms
that
are
used
to
ensure
key
terms
are
not
translated.
RunJme
Glossary
(GLO)
-­‐
A
list
of
bilingual
terms
that
are
used
to
ensure
terminology
is
translated
a
specific
way.
ARer
Machine
TranslaEon
Target
text
is
processed
and
modified.
Post
TranslaJon
Adjustment
(PTA)
-­‐
A
list
of
terms
in
the
target
language
that
modify
the
translated
output.
This
is
very
useful
for
normalizaDon
of
target
terms.
Post
TranslaJon
JavaScript
(JS)
-­‐
Complex
post-­‐processing
can
be
customized
via
JavaScript.
RunJme
customizaJons
can
be
applied
in
2
forms:
Default:
Applied
to
all
jobs.
Job
Specific:
A
different
set
of
customizaDons
can
be
applied
for
different
clients.
Source
text
is
processed
and
modified.
Copyright
©
2014,
Asia
Online
Pte
Ltd

21. Copyright
©
2014,
Asia
Online
Pte
Ltd

24. • Unprecedented
machine
translaDon
control
and
power
• But
that
is
not
all…
• The
“Black
Box”
is
transparent!!
Copyright
©
2014,
Asia
Online
Pte
Ltd

25.
Asia
Online
Automated
Client
Role
Incremental
Improvement
Select
Language
Pair
and
Top
Level
Domain
Create
Sub-­‐Domain
Engine
Project
Upload
Data
Linguist
Review
Create
Training
/
Quality
Improvement
Plan
Pre-­‐CustomizaJon
ConsultaJon
with
Client
Clean
Data
Data
Manufacturing
Client
Data
ValidaJon
Training
Evaluate
Quality
Fine
Tune
with
Rules
Release
to
ProducJon
Release
to
DiagnosJc
Review
Machine
Translate
/
Post
Edit
Create
New
Project
Version
IniJal
CustomizaJon
More
Client
Data
Needed?
Acceptable
Quality?
EvaluaJon
&
Release
Yes
No
Yes
No
Asia
Online
Specialist
Key