More Related Content Similar to TAUS Global Content Summit Amsterdam 2019 / Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT) (20) More from TAUS - The Language Data Network (20) TAUS Global Content Summit Amsterdam 2019 / Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT)1. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
AUTOMATIC FOR THE
PEOPLE
Evolution of Translation
A presentation by Dominique
Puls and Tony O’Dowd
2. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
The Imitation
Game
Alan Turning – Can machine think?
Paper: Computer Machinery and Intelligence
1950
3. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
The Neural Impact
We’re on the cusp of a revolution!
4. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
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English->Chinese English->Japanese English->German English->Italian English->Spanish All
Ranking Comparison of NMT to SMT
Same SMT NMT
• Paper: Empirical Evaluation of NMT and PBSMT Quality for large-scale translation production. Publication:
The Annual Conference of European Association for Machine Translation
5. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
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HT Kantan TNN Kantan CNN Kantan RNN Kantan SMT
Neural Model Performance – Adequacy/Fluency
Adequacy Fluency
Reference : Joint Evaluation – eBay Corporation & KantanMT
Online: https://kantanmtblog.com/2019/01/14/joint-study-confirms-kantan-tnn-delivers-remarkable-quality-scores/
6. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
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MISTRANSLATION OMMISSION GRAMMAR WORD ORDER WORD FORM AGREEMENT
Error Difference (Kantan TNN vrs Kantan SMT)
7. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Evolving Roles
8. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Do your remember this
Album?
• Released October 5, 1992
• Sold 18 Million Copies
A milestone in the bands
history – a new direction of
sound !
9. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Meet the band!
Lead Singer aka Translator
Guitarist aka Project Manager
Drummer aka IT guy
Band Manager aka the Manager
Our Band is successful but bored. They want to stay in
the game and try something new…
What to do? Hire a new band member to modify and
amplify their sound!
The Keyboarder aka the MT (guy)
10. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
This used to be our bands target
audience…
11. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
And now they are looking to expand
and reach out to this audience
12. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Guitarist aka Project
Manager
“Drives the sound of the band!”
Traditional Role
• Knows his cords and melodies:
deterministic, predictable, easy plans
• Business Model mostly based on TMS
Workflows
Emerging Role
• Working with translation of everything
(TOE)
• Adaption to new Business Model
• Challenging (?) to make project plan – or
not?
13. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Lead Singer aka
Translator
“Heart and soul of the band”
Traditional Role
This is what the fans envision when they think
of the bands sound
• Translate & Review
Emerging Role
With the new technological enhancements
adaption is required
• Translate & Review & Post-Edit
• New skill- and mind set required
• Not every Post Editing job is “created
equal”
14. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Drummer aka Localisation
Engineer
“The one that holds to sound together”
Traditional Role
• Drum kit mainly consists of tools that
help the lead singer (translator)
perform, like TMS Solutions, but also
Term base applications
• Supports all the other band member
i.e. the project manager
Emerging Role
• Good Data is more important than the
quantity of data: Data and TM hygiene
• Learn to build, improve and evaluate
MT systems
15. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Keyboarder aka MT
Guy
“dawning of a new era”
Whole new Role
• Enables the creation of a new sound
• MT, specifically an integration of a NMT
System is a great possibility to
• boost productivity and
• provide services that were unavailable
before
• Its all in the mix – depending on the
different workflow requirements you need
to process as a service provider it is super
important to
• think outside of the box and
• mix approaches (i.e. customized MT )
16. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
“It’s the end of the world as we know it and I feel fine”
- REM
17. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
We got a new sound – now
what?
Get the people together
• Use cases and requirements of how to
work with the “new sound” are diverse -
which one makes most sense for you?
• Include everyone in the process,
especially your lead singer!
• Listen to what your fans (customers) have
to say and what they want to hear (buy).
Your new band needs to combine
all tools available – integrate,
iterate, evaluate, measure!
18. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Think , talk, organise!
In Essence: take the people into account!
if you do, your process and product will be kick ass
if you don’t you will fail no matter what kind of path you
chose
19. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
Why are we successful?
approx.
600.000
words on
average per
month
computing
time of
300-400
hours per
month
Goal: building
engines with
min. 60% Blue
score
Goal: Every 5th
segment (~20%)
should not need
any PE anymore
Statistics
for our
largest
client on
MT (+PE)
20. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
“People who shut their eyes to reality simply invite their
own destruction, and anyone who insists on remaining in a
state of innocence long after innocence is dead turns
himself into a monster”
– James Baldwin
21. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved
You want to contact Dominique or Tony?
Dominique Puls
Chief Communication Officer
dominique.puls@tsd-int.com
www.tsd-int.com
Tony O'Dowd
Chief Architect
tonyod@kantanmt.com
www.KantanMT.com
Editor's Notes Terry Winograd - 1970 Experiment call SHRDLU - MIT Labs
Deep Understanding of Human Language
A world of coloured blocks.
World of AI went very quite for 20 years
Then 1990 - Winograd again came out with something that fundamentally changed the world....
1995 - Professor at Stanford University - taking a keen interest in using AI for Internet Searching.
In the form of AI interpreting queries, written in English and reponding intelligently.
Winograd was unimpressed with the current state of searching which was very hit and miss.
He suggested using the "link structure of the web" as a way of layering search results and producing more accurate searches.
He assembled a small team of Phd research students and converted one of the dorms into a lab, and they built a web site, that was used by Standford students, which rapidly became very popular.
By 1998 this was so popular they founded a company - which has had a profnound impact on the world - as signifcant as the Johanne Gutenburg - printing press in my mind.
"Not since Gutenburg... has any invention empowered individuals, and transformed access to information"
The names of the students were Larry Page and Sergey Brin and the company Google!