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12. TANNER-Hochschulwettbewerb | Beitrag Team Kerchnawe (Hochschule Merseburg)

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Diese Präsentation entstand im Rahmen des 12. TANNER-Hochschulwettbewerbs, der 2018 mit dem Industriepartner Häfele GmbH & Co KG durchgeführt wurde. Sophie Kerchnawe, Anna Kießlich-Köcher, Julia Kröhnert Christin Kunz von der Hochschule Merseburg haben folgende Aufgabe bearbeitet: „Konzipieren Sie ein Informationsprodukt für ein flexibel einsetzbares LED-Beleuchtungssystem in Form eines Videos, einer Online-Anleitung, einer Präsentation oder eine App.“

Mehr Informationen zum TANNER-Hochschulwettbewerb: www.tanner.de/archiv-hochschulwettbewerb

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12. TANNER-Hochschulwettbewerb | Beitrag Team Kerchnawe (Hochschule Merseburg)

  1. 1. © 2014TANNER AG © 2017 vertraulich | Folie 2 Team Kerchnawe von der Hochschule Merseburg Sophie Kerchnawe Anna Kießlich-Köcher Julia Kröhnert Christin Kunz 12. TANNER-Hochschulwettbewerb für Technische Dokumentation
  2. 2. 12. TANNER-Hochschulwettbewerb für Technische Dokumentation Sophie Kerchnawe Anna Kießlich-Köcher Julia Kröhnert Christin Kunz
  3. 3. Projektübersicht Analyse Aufgabe Recherche Zielgruppe Konzept 2 Umsetzung Informationsmedien Integration Apps Beispiele Videos Konfigurator
  4. 4. Zielgruppe • Professionelle Möbelbauer, z.B. Schreiner • Alter > 16 Jahre • Häufig mittlerer Schulabschluss • Erfahrene Smartphone-Benutzer • Umgebung: Büro, Werkstatt, Kunde • (Potentieller) Kunde von Häfele 3
  5. 5. Konzept Informationsteilung Videos/Bilder • Zusammenhänge • Begriffe Konfigurator • Auswahl passender Systemkomponenten • PDF, Warenkorb, Austauschformate 4 Endgeräte App & Website • Smartphone • Tablet Website • Convertible • Laptop • PC Inhaltserstellung App: Videos/Bilder • Schnell und intuitiv • Wenig Equipment Desktopanwendung: Konfigurator • höhere Komplexität
  6. 6. Umsetzung - Ideen für Trägermedium Interaktives Bild Interaktiv Hinzufügen verschiedener Medien Einbindung auf Website und App 5 Videos Linear Überall abspielbar, speicherbar, teilbar Einbindung auf Website, App und Social Media
  7. 7. Umsetzung - App zur Erstellung Trägermedium Interaktives Bild 6 Videos FilmoraGo AndroVidThinglink Video MakerMagisto VidTrim KineMaster WeVideo Crop & Trim Video
  8. 8. Beispiel - Videos: Konzept Format: quadratisch • Mobile Endanwendung • Social Media Ohne Ton, Text als Erklärmedium • Laute Umgebung (Werkstatt), leise Umgebung (Büro) • Skippen ermöglichen • Direkte Ansprache des Users: “Sie” Kurz und knapp, dafür viele Videos 7
  9. 9. Beispiel - Video: Überblick LED-Band-System 8
  10. 10. Beispiel - Video: Längen 9
  11. 11. Beispiel - Video: Verbinder 10
  12. 12. Beispiel - Video: Schalter und Dimmer 11
  13. 13. Beispiel - Video: Zuleitungen 12
  14. 14. Beispiel - Videos in Social Media 13
  15. 15. Beispiel - Konfigurator: Konzept Interne Logik • Abfrage von Eingangsgrößen, z.B. gewünschte Bandlängen • Lässt nur Produktauswahl zu, welche technisch zum LED-Band-System passt • Überprüfung auf Vollständigkeit, z.B. “Richtige Anzahl der Zuleitungen?” Infobutton zu jedem System und jedem Produkt  Videos Export-/Sharemöglichkeiten • PDF, TXT, Austauschformat für Bestellsysteme, Warenkorb 14
  16. 16. Beispiel - Konfigurator als App 15
  17. 17. Beispiel - Konfigurator als App 16
  18. 18. Beispiel - Konfigurator als App 17
  19. 19. Resümee - Herausforderungen Verständnis der einzelnen Komponenten und Zusammenhänge Produktion mit Smartphone • Keine App, die alle Anforderungen erfüllt • Konsistenz schwer einzuhalten • Z. B. Schriftgröße nur durch Drag & Drop einstellbar und nicht durch pt-Angabe • Z.B. Farbigkeit und Helligkeit • Kleine Arbeitsfläche 18
  20. 20. Resümee - Spaß 19 Ausprobieren der LED-Komponenten Ausprobieren der Apps Sehr gute Kommunikation mit Frau Twietmeyer Es hat Spaß gemacht! Vielen Dank!
  21. 21. Studiengang: Informationsdesign und Medienmanagement (M.A.) Sophie Kerchnawe s.kerchnawe@gmx.de Anna Kießlich-Köcher anna.kiekoe@gmail.com Julia Kröhnert jule.kroehnert@gmail.com Christin Kunz knz.chrstn@gmail.com

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