1. Living Horizontal
Norm Geddes
Applied Systems Intelligence, Inc.
Alpharetta, Georgia
www.asinc.com

2. Associate Systems: a New Look at
Human-Computer Interaction
What the customer really wanted...
a joint cognitive system with
humans in charge
and the computer actually helping.
What the engineers
so often build...

3. Cognitive Systems
Perceive
Decide
Act
• pattern-based
• diagnosis
• problem solving
• prediction
• goal setting
• detect
• combine
• organize
• assess
• monitor
• skill-based
• procedural
• exploratory
situation
plan
execution and
commitment
external and internal
state changes
perturbations

4. copyright Applied Systems Intelligence, Inc. 2008
Symbolic Reasoning
Domain Knowledge
Knowledge
Engines
Message-based API
PreAct® Libraries

5. IKE Development Tool
copyright Applied Systems Intelligence, Inc. 2008

6. Integrated Intelligence
Expert
Knowledge
+
ASI’s Software
and Services
Intelligent Systems for
complex operations
=
copyright Applied Systems Intelligence, Inc. 2008

7. It Chose Me….
ENHANCED
SITUATIONAL
AWARENESS
BETTER
DECISIONS
PILOT
VEHICLE
INTERFACE
SITUATION
ASSESSMENT
TACTICS
PLANNER
SYSTEM
STATUS
MISSION
PLANNER
PILOT'S ASSOCIATE
IMPROVED
COMBAT
EFFECTIVENESS
Pilot's Associate Concept

8. MISSION First, Money Later
• Human Centered
Intelligent Systems
– Mission Critical
– High Stakes
Control - Physical Task Demand
Command-CognitiveDemand
Cognitive Performance
Improved by Training
and/or
Cognitive Aiding
Physical Task
Performance
Improved with
Automation
and/or
Intelligent Control
Region of
High
Total
Operator
Demand
copyright Applied Systems Intelligence, Inc. 2008

9. Experiment with the Market
• Archangel Cockpit
Moving Map Display
• eValue Supply Chain
Collaboration System
• Medical Practice
Associate
• Travel Site of the
Future
• Enterprise Risk
Assessment System
• Network Analyst
copyright Applied Systems Intelligence, Inc. 2008

10. Persistence
NASA LMAS
Air Traffic
Partnership
FAA Next Gen
Air Traffic System
1990 1995 2000 20102005

11. Don’t Get Choked by BIG
Customers • Don’t lose the
mission
• Be willing to walk
away from bad
relationships
copyright Applied Systems Intelligence, Inc. 2008

12. Building REAL Value
• Find the PAIN
• Fix it
copyright Applied Systems Intelligence, Inc. 2008

13. Other Peoples’ Money
• Be careful who you
invite into the
kitchen!
• Are you sure you
are better off for it?
• Be prepared to
clean up a mess

14. Embracing a
Technology EcoSystem
• NONE of our
customers are in
Georgia!
• We reach out to the
Georgia community
• Will Georgia
businesses embrace
their OWN High
Tech Pioneers?

15. Applied Systems Intelligence, Inc.
Your Knowledge Connection
The Future of Business
is Intelligent
www.asinc.com