iOS 10 has been billed as the biggest software update that Apple has ever released. It promises to fundamentally change and expand the ways in which we use the iPhone. Here is everything you need to know about one of the most exciting updates to Apple's operating system.

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iOS 10
What does Apple’s latest release
mean for your mobile product?
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The latest update for Apple’s mobile operating
system takes steps to unbundle the functionality of
an app from its interface.
This has the ability to fundamentally change and
expand the ways in which you use your smartphone,
creating more opportunities to build better, richer
products and experiences.

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Key themes in iOS 10
OPENNESS
iOS 10 gives 3rd-party developers access to
more of its core product features. It is the start
of big changes in Apple’s famously closed
platform that will greatly multiply the power and
potential of apps and provide new ways to
engage an audience.
INTERFACES
With iOS 10, Apple has provided new ways to
interact with notifications, widgets and
messages, while sharply reducing the steps
needed to do so. The end result is that you can
get things done faster and easier, all without
actually opening any apps.

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What’s new in iOS 10?

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Notifications
What are notifications?
Instant alerts from apps.
What’s new in iOS 10?
‘Raise to wake’ is a new feature that activates your screen when
you pick up your phone, giving you immediate access to
notifications. With 3D Touch, when you interact with a notification,
it will allow you to see live content or interact with the app
directly within the notification.
What does it mean?
The lock screen is now more than just a security barrier: it can
act as a useful interface, providing quick access to content.
This presents a new opportunity to increase user retention
and engagement by making it faster and easier to take
common actions, without opening an app or even having to
unlock your phone.
INTERFACES

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Widgets
What are widgets?
Think of a widget as a window into an app that provides core
content or functionality, straight from your lock screen.
What’s new in iOS 10?
Widgets are easily accessed by swiping left from the new lock
screen or notification centre. With 3D Touch, tapping an app icon
will bring up its widget. When viewing widgets, there is now an
option to expand them. This allows for additional functionality. A
Calendar widget, for example, could show you more of your
upcoming agenda than just the next appointment, or a sports app
could show highlight videos directly from the widget.
What does it mean?
Widgets will be far more useful and accessible than before,
opening up new ways for developers and designers to engage and
retain users.
INTERFACES

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iMessage
What is iMessage?
The native iOS instant messaging service.
What’s new in iOS 10?
iMessage gets its very own App Store, allowing widget-type access
to your apps as you are using iMessage. Imagine checking your
route on Citymapper whilst chatting and confirming plans with
your friends within iMessage. Additional changes such as
animations and large emojis bring iMessage in line with most of the
popular messaging apps on the market. These changes include
stickers, animated gifs, and handwriting support.
What does it mean?
Create and share content, make payments, and more - all from
within iMessage. This will allow iMessage to become a major new
channel with which to acquire and engage users.
INTERFACES

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Siri
What is Siri?
Apple’s voice-activated, intelligent assistant.
What’s new in iOS 10?
Apple are allowing developers to build support for Siri into their
apps. This means that you could ask Siri to book your Uber, or
Skype a contact. The functionality is, however, currently limited to
a small range of popular domains: VoIP calling, messaging, booking
a ride, searching photos, workouts, CarPlay, or making payments.
What does it mean?
Apple are setting up voice as a whole new app interface. For now,
it’s a high impact development only for apps relevant to these
domains, but the expectation is that Apple will continue to expand
the list.
INTERFACES OPENNESS

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Apple Maps
What is Apple Maps?
The in-built iOS mapping service.
What’s new in iOS 10?
Developers will be able to access the new Maps API to integrate
third party services, like restaurant booking and taxi hailing from
within Maps. Apple have also added more predictive functionality,
like dining suggestions, plus there is improved navigation and
traffic report integration.
What does it mean?
Apple Maps is getting smarter and more open. It’s a new channel
for companies with related services to acquire and engage users.
INTERFACES OPENNESS

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Speech Recognition API
What is the Speech Recognition API?
New procedures for third party developers when adding speech
recognition to their apps.
What’s new in iOS 10?
The Speech Recognition API allows for improved, continuous (but
initially quite limited) speech recognition. It also makes it
straightforward for developers to plug voice control and dictation
into any app.
What does it mean?
Speech Recognition increases the potential for better user
experiences, and a whole new class of voice-driven apps or
features. It’s a good bet that voice integration will be a basic user
expectation in the near future.
INTERFACES OPENNESS

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CallKit
What is CallKit?
CallKit is a new API for VoIP apps to integrate with the native
iPhone user interface.
What’s new in iOS 10?
For the first time, apps like WhatsApp, Skype and Facebook can
integrate directly with your iPhone and function like a standard
voice call. Voicemail transcription and a new caller ID alert for
spam calls have also been added.
What does it mean?
VoIP apps get one step closer to replacing standard voice calls -
although there are still many hurdles to clear before they become
the new norm.
OPENNESS

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HomeKit
What is HomeKit?
A framework for home automation.
What’s new in iOS 10?
A dedicated Home app that functions as a unified control panel
for HomeKit-compliant devices, like Nest and Hue. This will allow
you to monitor the status of all devices at a glance, and from the
Control Centre, avoiding the clutter and confusion of switching
between multiple apps. You can then access more options and
information for each device using 3D Touch, providing quick access
to features such as a video from a smart doorbell camera.
What does it mean?
Large scale home automation becomes ever more viable.
INTERFACES

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Apple News
What is Apple News?
Apple’s native news publishing and recommendation service.
What’s new in iOS 10?
A For You tab breaks down the news into personalised topics
based on your habits and preferences. iOS 10 also introduces
support for paid subscriptions, so you can read publications that
are behind paywalls. Breaking news notifications have also been
added, which take advantage of the new, richer lock screen.
What does it mean?
Apple News becomes a significantly stronger news product, and an
increasingly important consideration for anyone in the media and
publishing industries.

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Differential Privacy
What is Differential Privacy?
A way for Apple to anonymously gather data while maintaining
user privacy.
What’s new in iOS 10?
Differential privacy now combines user data with randomised data
to mask any individual’s personal details. This will be used in a wide
variety of ways, from safely collecting user data from iMessage to
help with predictive text, to the search functionality in Notes and
Spotlight.
What does it mean?
Users can rest assured that their privacy concerns are met, while
Apple gets the data it needs to power machine learning.

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13/09/2016
iOS 10 UK release date
(iPhone 7 shipping with iOS 10 from 16/09/16)

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