shumee - Pan European e-commerce ecosystem business model

1. shumee
Pan-European e-commerce ecosystem
JD.com + Shumee | Pan-European e-commerce
ecosystem to reach the EU Customers
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2. Founders: our business legacy and passions
Szymon Midera
Founder & CEO
Monika Stefaniak
Founder & Member of
The Board
• Former CEO of Postal Bank (Polish Post
Group)
• Developed a new vision of growth and
market strategy from the scratch: 1 million
new customers, 750% growth in
consolidated net profit; developed card
payments in 4,5 k postal branches with
Mastercard.
• Previously Director of mBank Marketing
and Business Development - the biggest
Polish mobile bank: 5 million customers.
Developed Pan-European model in CZ and
SL.
• Chief of advisors for the Mayor of Lodz City
and Head of Business Board at Lodz
University.
• Andrzej Walczak is a shareholder and
creator of Atlas Group - international
building chemistry company - the biggest
in Eastern Europe. Almost $1 bn turnover in
2019.
• The owner of prestige private art gallery -
Atlas Sztuki.
• Architecture and city visionary. Promoter of
New Centre of Lodz and many cultural
projects, for example: promised.pl,
inLodz21, 5inLodz.
• Film producer.
• Member of the Board of Royal Castle.
• Former Managing Director of Postal Bank
(Polish Post Group)
• Developed Contact Centre, new internet
banking, front-end system in 4,5 k postal and
banking branches, flow system for selling
products and service customers, Mastercard
payments.
• Project Leader of Envelo Bank - mobile bank
for e-commerce users.
• Former mBank leadership - developed
Contact Center for 500 FTE from the scratch.
Andrzej Walczak
Shareholder
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3. Challenges of e-commerce expansion in Europe:
• 28 independent countries
• 20+ different languages
• strong national e-commerce players
• local customer preferences in terms of logistics
and payments
• different regulations in each country
High potential in e-commerce:
• 500 m citizens
• 500 bn turnover in e-commerce
• approx. 15% e-commerce growth y/y
• unlimited flow of people, goods and capital due
to European Union structure
Europe has high potential but it is also challenging
Problem: lack of single and universal Pan-European e-commerce business player with replicable
business model able to scale-up sales to each of the countries in Europe.
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4. That is why we have created Shumee: e-com ecosystem with strong USP
Shumee answers the challenge with Pan European, scalable and effective e-commerce
ecosystem that can work in 28 countries
We are the disruptive innovation in European e-commerce with unicorn potential!
Our low-cost operational model
enables us to provide and sustain low
prices for end Customers
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We are linking manufacturers and
distributors with customers across the
EU
1
2
Due to multiple suppliers' ecosystem
we are able to provide extremely vast
product offer in local context
We leverage:
• Locally strong marketplace
• Most popular local methods of payments and
delivery on each of the markets
• Customer care tailored for each market
incl. language and regulatory compliance
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5. Why shumee model is unique - value drivers?
Sales through existing and already developed
marketplaces in local context (language,
payments, delivery methods) gives huge
business opportunity.
Very fast cross-border expansion through
existing marketplaces
Thanks to low-cost model and leveraging
unique Chinese market players, European
discount distributors and dropshipping
platforms we can deliver great offer to
customers across the EU
The best prices for end-customers
One solution for producers and
distributors to enter all UE e-com market
Broad scope of products on Shumee back-
end platform avails fast adjustment of
product mix to local requirements and
context.
Big products portfolio in local Customer
context
No marketing expenses and limited IT expenses.
No barriers to enter for producers and
distributors.
Low-cost model
Sales through marketplaces creates big
Customer data that shumee can penetrate
and convert into own instances of shumee on
the biggest EU markets (UK, DE, FR, IT, SP, PL)
without marketing expenses.
Customer ownership
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Shumee model and backend enables to sell
on-line across Europe in local context.

6. We connect the needs of businesses and Customers
Strong value proposition for
Customers (end-users)
• Wide offer of affordable products with
short time-to-delivery
• Lower prices due to Asian manufacturers
cooperation and low-cost operational
model
• Easy access through most popular price
comparison engines and marketplaces
• Customer care in national languages
• Vast variety of local payment options
• Fast, world class and inexpensive delivery
Strong value proposition for
producers and distributors
• Connecting local manufacturers and
distributors with customers across EU
• Sustainability due to low operational
costs and low margin requirements –
maximizing volumes for our trading
partners
• Our model requires minimal investment
to expand to further countries
• Full compliance with each market’s
regulatory bodies
&
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7. Shumee operational model:
Flexibility - Scalability - Results
[1] About Shumee:
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8. We have created one solution - one end to end value chain
• Offer comparison
• Looking for products
in good value for
money
• Ability to buy at good
prices and variety of
products
• Products &
warehouse
management
• Order processing
• Delivery & Returns
handling
• Multilanguage
Contact Center
• Marketing database
Backend
• Products stocked in
shumee warehouse
• Dropshipping
partners
Shumee backend MarketplacesGoods supply Customers
• Marketing reach
• Local payments
solutions
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9. Connecting goods supply:
building broad offer with multiple partners
• ~ 200k products from all shopping categories
• Co-operation in two models: products stored in shumee warehouse or dropshipping co-
operation
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50 dropshipping Partners: 8 warehouse Partners:

10. CREATING NEW SILK ROAD
Millions of products in good prices just around the corner.
Broad product selections for different lifestyles.
Connecting goods supply:
building broad offer with multiple partners from CHN

11. Through Shumee backend:
competitive advantage due to operational excellence
Ready to answer
phone calls every
working day
in domestic
language
Answering thousands of
e-mails and messages
every day
Complaints &
returns handling
Control of steps
and orders
processing
Descriptions and
product feed
translations
Feeds preparation
prices & stock
updates
Orders notifications
GDPR compliant
database of
Customers
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12. 1 country
1 country
1 country
1 country
2 countries
10 countries
5 countries
2 countries
2 countries
5 countries
1 country28 countries
Leveraging existing marketplaces:
taking advantage of already made investments
Our success story so far:
We are present on 35 marketplaces on
12 EU markets + we are on the move to
enter dropshipping market
• Reach to 500 million of Customers
with no marketing investments
• Presence on local e-commerce
platforms leaders
• Local payments solutions
• Source of Customers data
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13. Providing end Customers:
wide choice and best value
Customers are able to purchase goods on the most popular
local platforms throughout Europe
We are using advanced CRM and marketing automation solutions that
enable delivery of personalized offers –
customers benefit from better offers on platforms that they are familiar with.
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14. Shumee was created with agile lean start-up approach
Going for 12
EU markets
Polish market
MVP
Expansion to 28 EU
markets & scaling-up
• Idea development
• First integrations and sales
on Polish marketplaces
• Working on backend
• Increasing list of integrated
platforms
• Supported new logistics &
Customer care solutions
• Own warehouse
• Ecosystem creation with
MasterCard and BNP Paribas
• Presence in 28 EU markets
• Volumes and margins tuning
• Own offer expansion
202020192018
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15. Road to form real ecosystem - BNP Paribas co-operation business case
Since 2019 we have had a strong focus on ecosystem approach towards customer traffic:
• Exclusive discounts, free delivery and returns for Clients of Bank BNP Paribas
• Strong marketing communications supporting our brand with Banks reliability and reach
• Partnership in customer onboarding and acquisition support
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16. - zł
500 000 zł
1 000 000 zł
1 500 000 zł
2 000 000 zł
2 500 000 zł
3 000 000 zł
3 500 000 zł
4 000 000 zł
4 500 000 zł
5 000 000 zł
September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020
2m EURO GMV
in 2020
During the first four months of 2020, we
achieved 75% of the 2019 sales - thanks
to new products portfolio and cross-
border sales.
Shumee is a growth machine with 50% monthly dynamic

17. shumee in numbers - April 2020
9200
transactions in April 2020
900K €
GMV in April 2020
97 €
avg. basket in April 2020
40K €
MRR in April 2020
12
EU markets
35
marketplace’s selling on
50
dropshipping Partners
7
own warehouse Partners
200K
SKU in sale

18. Please, contact us:
Szymon Midera
CEO/Co-Funder
+48 510 029 266
szymon@shumee.pl
www.shumee.pl