Go From Idea To MVP – FAST! - By Amy Jo Kim
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You’ll discover: How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments How dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort How leading startups like Slack and Crowdstar use these techniques to build products that people love and come back to How the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks Learn how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business. Original copy at https://www.synerzip.com/webinar/innovation-cycle-discovery-technique/
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Go From Idea To MVP – FAST! - By Amy Jo Kim
- 1. Today’s Guest: Amy Jo Kim CEO at Shufflebrain @amyjokim super-charge your product discovery withget to product/market fit
- 3. Is this you? • need to accelerate early design process • tough to filter & apply all the feedback • challenging to make a stripped-down MVP
- 5. “There is nothing quite so useless as doing with great efficiency something that should not be done at all” Peter Drucker
- 6. Amy Jo Kim, Ph.D. Social Game Designer Entrepreneur Startup Coach
- 7. Amy Jo Kim, Ph.D. Social Game Designer Entrepreneur Startup Coach
- 8. What You Will Learn Today what is this? how to 10X your path to product/market fit with Game Thinking
- 13. Agile & Lean UX Design Thinking Systems Thinking smarter, faster innovation Game ThinkingGame Design
- 14. How I Got into Social Systems Design
- 15. 4/11/2016
- 16. “A short course for putting Soul into the Web” — WIRED magazine “Superb sociological insights into online communities” — Amazon review “Running a community? Save thousands of $$$ & buy this book” — Amazon review
- 17. Design for a range of roles COMMUNITY LIFECYCLE
- 19. Let me tell you a story. It was a sunny September day in Half Moon Bay, California - I was sitting in my living room, enjoying the ocean view and listening intently as the brilliant and visionary CEO of a hot gaming startup told me about his crazy idea for a mutli-player social game — a game where people with no musical talent — playing simplified plastic instruments — would FEEL like they were actually in a band, making music together.
- 20. When the game was further along, we DID test our ideas with these casual gamers. But in the early days, it was our super-fans who helped us bring the game to life. In a very real sense, those hard-core music gamers were our co-creators -- our collaborators — able to see what our crude mockups and simple artwork could become, and — crucially — give us actionable feedback on how to make it better.
- 21. we created a breakthrough hit
- 23. “The fans out there are entertaining us, the developers, with their creations” Will Wright Creator, The Sims
- 25. By definition, successful innovations end up affecting the majority — that’s what makes them successful. But it turns out in PRACTICE -- they NEVER start off pleasing the majority. small, high-learning experiments
- 30. A few years back, my partner and I took seed funding and launched an award-winning social media braingame called Photograp.
- 31. By definition, successful innovations end up affecting the majority — that’s what makes them successful. But it turns out in PRACTICE -- they NEVER start off pleasing the majority.
- 34. And then it happened! Remember Ranan - the CEO of Pley? He challenged me to deliver my toolkit to his team online -- and empower them to make 6 months of progress in 6 weeks That scared the hell outta me...
- 35. What is Game Thinking?
- 36. What is Game Thinking?
- 38. Ranan Lachman CEO, Pley Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.
- 40. based on the habits & practices of breakthrough innovators
- 42. › 1
- 43. “Create something that a few people love - even if most people don’t get it right away” Paul Buchheit Partner, Y-Combinator
- 44. Crossing the Chasm Geoffrey Moore, 1991
- 45. [Innovation Diffusion Theory] Now, I’m not the first one to discover this. Way back in 1961, Everett Rogers of Bell Labs published his landmark study of how innovation spreads in social systems.
- 46. Innovation Diffusion Theory Everett Rogers, 1961
- 47. if you want to cross that chasm…
- 48. capture your early market FIRST
- 49. find & delight a few passionate early customers
- 50. 2
- 51. “In a loop, you’re learning a skill & updating your mental model. That’s what leads to player delight” Dan Cook co-founder, Spry Fox
- 52. is for Enthusiastswhat is my customer’s end-to-end experience? Discovery Onboarding Habit-Building Mastery how does it evolve over time?
- 53. is for Enthusiasts Discovery Discovery is for Visitors Is this right for me? What’s the value proposition?
- 54. is for EnthusiastsOnboarding is for Newbies Discovery Onboarding How do I learn the ropes? When do I start getting value?
- 55. is for EnthusiastsHabit-building is for Regulars Discovery Onboarding Habit-Building What pulls me back? What am I getting better at?
- 56. is for EnthusiastsMastery is for Enthusiasts Discovery Onboarding Habit-Building Mastery Can I leverage the skills & knowledge I’ve built?
- 57. what’s the fastest path to a high-learning MVP?
- 62. Skill-building = making customers more awesome
- 63. Skill-building = making customers more awesome Learning & Mastery
- 65. Engaging Cpre Activity repeatable, pleasurable activity that satisfies an urge or need Internal & Situational Triggers
- 66. Simple Feedback System Skill- Building Feedback to get better at the core activity
- 67. Progress & Investment Progress, Investment & Engaged Triggers to pull people back Engaged & External Triggers
- 68. What’s your Day 21 experience?
- 69. 3
- 70. What We Offer resources workshops coaching design services Peter Drucker “The best way to have a good idea is to have lots of ideas” Linus Pauling Scientist
- 76. Case Study
- 77. In case you don’t know - Slack started out as the bare-bones in-house communications tool for a distributed team building an innovative co-op multiplayer game.
- 78. When that game failed financially, Steward Butterfield - the team leader - pivoted and turned their in-house tool into a better, faster team communications product.
- 80. is for EnthusiastsStage 1: Discovery is for Visitors Social Discovery via Friends & Colleagues
- 81. is for EnthusiastsStage 1: Onboarding is for Newbies Learn the ropes with a friendly bot
- 82. is for EnthusiastsStage 1: Habit-building is for Regulars Customized group chat with emojis, bots & integrations
- 83. is for EnthusiastsStage 1: Mastery is for Enthusiasts Launch a channel, program a bot, integrate your app
- 84. Create an experience that gets better as your customers become more skilled Wanna build a product people come back to?
- 85. solve a real problem for a small group
- 86. Core Loop Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions
- 87. Core Loop Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Engaging Activity Internal TriggerEngaging activity satisfies an urge or need
- 88. Core Loop Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Simple Feedback System promotes learning & competence Simple Feedback
- 89. Progress, Investment & engaged triggers pull people back Progress & Investment Engaged Trigger Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Check Notifications Core Loop
- 90. Start with a Core Learning Loop Wanna build long-term engagement?
- 91. Game Thinking Roadmap helps you build & tune your Learning Loop FIRST
- 92. Case Study
- 95. TITLE: Get passionate customers to tell you what they want SECTIONS: 1: Recap & Who I Am 2: Find your super-fans with 5 key discovery questions 4: Foreshadow Video #3 (+ CTA)
- 96. And as I’ve seen again and again - that strategy just doesn’t work
- 97. RESULTS market leader in digital happiness
- 98. Ofer Leidner President, Happify Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no-brainer.
- 99. Now let’s talk about YOU
- 100. What if you could • Accelerate your early product development? • Talk with EXACTLY the right customers early on? • Turn those insights into a simple yet compelling MVP*? • Design your product for long-term engagement?
- 102. › 1
- 104. 2
- 106. 3
- 108. Ready to super-charge your product design? getting2alpha.com/programs
- 111. Synerzip Accelerate the delivery of your product roadmap Address technology skill gaps Save at least 50% with offshore software development Augment your team with optional on-site professionals Your trusted outsourcing partner for Agile software product development.
- 112. Synerzip Clients
- 113. Next Webinar Offshore Outsourcing Demystified on Wednesday, November 16, 2016 at noon CST Webinar Presenters: Hemant Elhence, CEO, Synerzip And Kelly Stephen, Software Consultant