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Trust your data with data integrity on AWS

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Trust your data with data integrity on AWS

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According to a recent IDC report, only 27 percent of data practitioners trust the data they work with. That’s not good enough for your DataOps initiatives and the modern data stack you’re building on AWS. To build trust, you must break data out of siloes, understand its lineage and business impact, cultivate continued quality, and enrich it with context and spatial insights. You need data integrity—data that is accurate, consistent, and contextualized. In this talk, learn how the Precisely Data Integrity Suite can help you build trust in your AWS data for innovation and digital transformation. This presentation is brought to you by Precisely, an AWS Partner.

According to a recent IDC report, only 27 percent of data practitioners trust the data they work with. That’s not good enough for your DataOps initiatives and the modern data stack you’re building on AWS. To build trust, you must break data out of siloes, understand its lineage and business impact, cultivate continued quality, and enrich it with context and spatial insights. You need data integrity—data that is accurate, consistent, and contextualized. In this talk, learn how the Precisely Data Integrity Suite can help you build trust in your AWS data for innovation and digital transformation. This presentation is brought to you by Precisely, an AWS Partner.

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Trust your data with data integrity on AWS

  1. 1. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  2. 2. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Trust your data with data integrity on AWS S P O N S O R E D B Y P R E C I S E L Y P R T 0 5 5 Cameron Ogden VP, Product Management Precisely
  3. 3. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. A leader in data integrity Our software, data enrichment products, and strategic services deliver accuracy, consistency, and context in your data, powering confident decisions. of the Fortune 100 99 countries 100 2,500 employees customers 12,000 Brands you trust, trust us Data leaders partner with us
  4. 4. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. New trends . . . same messy data of applications will be low-code or no-code of all data and analytics innovation will be run in the cloud of organizations will be cloud-first by 2025 Bottom line: You can’t trust your data for timely business decision-making 85% 90% 70% Source: Gartner “We can’t get data at the speed we need it” “We don’t understand its lineage and business impact” “We don’t know if it’s accurate and trustworthy” “We don’t have the context to properly use it” “We don’t know when it will break”
  5. 5. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. For trusted data, you need data integrity Data integrity is data with maximum accuracy, consistency, and context for confident business decision-making Data integrity
  6. 6. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Precisely has a data integrity vision You’ve struggled with traditional solutions. We believe there’s a better way. Driven by IT with data access granted to business users Collaboration between IT and business data users Heavy platforms or loosely integrated, multi-product solutions Just the interoperable capabilities you need that scale up/down Data must be brought to the solution Workflows designed for the cloud that run wherever your data resides Slow batch or ETL delivery of data to data warehouses Streaming data pipelines to the cloud Business metadata embedded in business tools; technical metadata managed in an IT-owned data catalog Scalable, shared catalog of business and technical metadata Rules-based data management AI-driven quality rules and data enrichment; predictive alerts
  7. 7. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. The modular, interoperable Precisely Data Integrity Suite contains everything you need to deliver accurate, consistent, contextual data to your business – wherever and whenever it’s needed.
  8. 8. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. 7 modules with a powerful foundation Data integration Data observability Data quality Geo addressing Spatial analytics Data governance Data enrichment Data Integrity Foundation APIs/SDKs AGENTS DATA CATALOG INTELLIGENT CORE DATA FLOW DESIGNER Data Marketplace
  9. 9. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Foundation connects modules to grow value Enables the metadata gathered by one capability to be shared and built upon by other capabilities Data Catalog Applies AI and ML across the suite to accelerate and augment data integrity design and delivery Intelligent Core Allow users to design in the cloud and run their workload wherever they choose – in the cloud, on premises, or in hybrid environments Agents Enables users to visually connect data integrity capabilities – or operators – to create standardized and repeatable workflows Data Flow Designer
  10. 10. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Modules interoperate to build data integrity Data problem • Data is siloed in mainframe and relational databases, but need to optimize analytics on AWS Business problem • Providing products or services across geographically dispersed business units and brands • Need for complete customer purchase history/behavior to drive effective analytics and marketing Data Integrity Suite In one pipeline: • Moves data to cloud data warehouse • Enriches with address information • Catalogs metadata for ongoing governance Results • Clean, centralized address data in cloud data warehouse • More accurate analysis of purchase behavior + + Geo Addressing Data Integration Data Governance
  11. 11. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Modules interoperate to build data integrity Data problem • Data resides both on AWS and in on- premises sources • Customer records entered inconsistently, possibly from different systems Business problem • Need to easily see the activity for a customer in one place • Lacking trustworthy data for communication with customers Data Integrity Suite • Integrated experience to govern and monitor quality of customer data • Provides business context, ownership, data quality, and data observability trends for high-value data assets Results • Single view of customer data with context • Confidence in the health of data used for customer communications + + Data Observability Data Governance Data Quality
  12. 12. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Visit Precisely at booth 2852 LOCATION QUALITY GOVERNANCE ENRICHMENT INTEGRATION Your unique data integrity journey will reflect your business needs Data integrity Get started on your path to data integrity • Every journey uniquely driven by your business • Strategic Services can help your chart your path • The Data Integrity Suite gives you the tools you need to deliver trusted data to your business Learn more! See a demo!
  13. 13. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  14. 14. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Thank you! Please complete the session survey in the mobile app

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