Stay Ahead in a Fierce
Telecom Landscape with
Data Integrity
Ruslan Sultanov | Product Marketing
Manager, Telco Solutions

Today’s topics:
• What is data integrity?
• Why is data integrity important
for digital transformation in
telecom?
• How you can get on a path to
achieving data integrity
Data Integrity for Telco
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Exploding need for trusted data
83% of CEOs
want their
organization to be
more data-driven
Digital transformation
investments to
top $6.8 trillion
globally by 2023
68% of Fortune 1000
businesses now
have CDOs – up 6x
in the last decade
Global data
infrastructure spending
expected to reach
$200 billion this year
Data is the fuel for decision-making today
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IDC IDC Gartner Forbes
Data Integrity for Telco

Source: Corinium Intelligence 2021
73%
say a lack of
technology or
services to facilitate
data integration is
creating challenges
for their teams
82%
say data quality
concerns represent
a barrier to their
digital transformation
projects
80%
find it challenging
to ensure data is
enriched at scale
consistently
82%
say deploying
accessible location
data across their
enterprises is
challenging
There’s still work to do
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What is Data Integrity?
Data integrity is the quality, reliability,
trustworthiness, and completeness of a data set –
providing accuracy, consistency, and context.
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Digital transformation in Telco relies on data
5G planning
and rollout
Determine the optimal placement
of 5G base stations and the
allocation of network resources.
Connectivity
initiatives
Identify areas that lack adequate
service and to develop a plan for
deploying new broadband
infrastructure.
Subscriber
experience
Gain insights into customer
preferences, behaviors, and
needs, and use this information to
offer more personalized and
tailored services.
Network
optimization
Optimize network performance,
identifying areas where network
traffic is heaviest, and adjusting
resources accordingly.
CSPs cannot offer new digital
services without the
proper investments in their
networks and their internal
business processes. But to be
where the demand is
tomorrow, there needs to be
an investment in data today.
– IDC
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Source:
5G Network Slicing and the Future of Connectivity, IDC, 2022

Data Integrity for Telco
Journey to data integrity
1
Integrate all
enterprise data
2
Ensure data
quality
3
Build a holistic
data governance
framework
4
Bring essential
context
7

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Examples of value in
telecommunications:
• Extend the value of legacy
systems while making
operational data available
• Unify departments, making
decisions using consistent
information
• Leverage modern cloud-based
platforms to streamline
processes and reduce costs
Modernize your infrastructure for
the cloud, eliminate data siloes,
and automate processes
Data
Integration
Data Integrity for Telco

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Examples of value in
telecommunications:
• Ensure data is easily
understood and trusted
• Streamline regulatory
compliance
• Accelerate mergers and
acquisitions
Build data quality into your data-
centric processes to ensure
accuracy and consistency
Data
Quality
Data Integrity for Telco

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Examples of value in
telecommunications:
• Increase accuracy in the
delivery of subscriber services
and reporting on data findings
• Effectively unlock the real
potential of data
• Ensure data is easily
understood and trusted
Build data governance into your
data-centric processes to ensure
accuracy and consistency
Data
Governance
Data Integrity for Telco

How data drives the business
REPORTING & COMPLIANCE ANALYTICS & INSIGHTS OPERATIONAL EXCELLENCE
Data protection
Risk and fraud
Privacy
Regulatory/FCC compliance
RDOF Reporting
Internal reporting
Safety
Determining Serviceability
Network Buildout (5G)
Confirming mailability
Customer retention
Buying patterns
Customer 360° view
Optimize working capital
Enhance customer care
Improve product traceability
Reduce attrition
Lower operating expenses
Facilitate M&A
Data Integrity for Telco
11

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Examples of value in
telecommunications:
• Analyze coverage areas, and
plan network expansions based
on demand and usage patterns
• Identify areas with poor signal
strength or slow data speeds
and take proactive measures to
improve service
• Enable targeted marketing
campaigns, personalized
messaging, and better
subscriber engagement
Bring essential context to business
decisions with location intelligence
and data enrichment
Context
Data Integrity for Telco

Data Enrichment
Context makes perfect
• Business name
• SIC codes
• Trade division
• Brand hierarchy
:
• Square footage
• Elevation
• High
• Low
• Building type
• Name
• ID
• Boundary
• Neighborhoods
• Postal
• County
• Congressional districts
• MCD
• Drive – Time & Distances
• Walk – Time & Distances
• Shopping Centers
• Hospitals
• School Boundaries
• Home owner
• Tax address
• Year built
• Number of stories
• Vacancy
• Elevation
• Complete and standardized address
• Property type
• Primary or secondary address
• Estimates and projections
• Population
• Household
• Socio-economic
• Consumer vitality
Data Integrity for Telco 13

LOCATION
QUALITY
GOVERNANCE
ENRICHMENT INTEGRATION
Your unique data
integrity journey
will reflect your
Business needs
Data
Integrity
Data integrity
is a journey
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• Every journey to data integrity is unique and driven
by business initiatives
• Market trends are accelerating the need for data
integrity
• You need to address needs across the data integrity
journey
Data Integrity for Telco

Questions?
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