1.
The Roadmap to
Digital Inclusion and
Internet for All
How to Maximize BEAD Funding
Julia Rosa | Solutions Engineer
Mike Ortmann | Senior Solutions Engineer

2.
Housekeeping
Webinar Audio
• Today’s webcast audio is streamed through your
computer speakers
• If you need technical assistance with the web interface
or audio, please reach out to us using the Q&A box
Questions Welcome
• Submit your questions at any time during the presentation
using the Q&A box. If we don't get to your question, we will
follow-up via email
Recording and slides
• This webinar is being recorded. You will receive an email
following the webinar with a link to the recording and slides

3.
In the era of digital
transformation,
Internet access is no longer a “nice-to-have”
bonus – it’s ingrained in our daily lives
Bridge the digital divide
Provide access to critical citizen services, work from home,
virtual schooling, enable online homework

4.
Today’s speakers
Mike Ortmann
Senior Solutions Engineer,
Precisely
Julia Rosa
Solutions Engineer,
Precisely

5.
Topics
1 BEAD Requirements
Local Coordination
2 Broadband Deployment
Efficiency and coverage
3 Program Adoption
Understanding your audience
4 Precisely Solutions
How can we help

6.
BEAD Initiative

7.
BEAD Timeline
Letter of Intent
July 18th
Request for
Initial
Funding
August 15
Coverage
maps due to
the FCC
September 1st
Initial
Proposal
due
180 Days
Final proposal
due
1 Year
Notice of
Available
Amounts
The Roadmap to Digital Inclusion

8.
BEAD Requirements for
Local Coordination:
1. Full geographic coverage
2. Meaningful engagement and outreach
3. Utilization of multiple awareness and
participation methods
4. Transparency of processes
5. Outreach to and direct engagement of
unserved and underserved communities
The Roadmap to Digital Inclusion

9.
A broadband-serviceable location that the Broadband DATA Maps
show as:
A. having no access to broadband service, or
B. lacking access to Reliable Broadband Service offered with –
i. a speed of not less than 25 Mbps for downloads; and
ii. a speed of not less than 3 Mbps for uploads; and
iii. latency less than or equal to 100 milliseconds
What is an “unserved” location?
The Roadmap to Digital Inclusion

10.
What is an “underserved” location?
A broadband-serviceable location that is:
A. not an unserved location
B. shown as lacking access to Reliable Broadband Service offered with
i. a speed of not less than 100 Mbps for downloads
ii. a speed of not less than 20 Mbps for uploads
iii. latency less than or equal to 100 milliseconds
The Roadmap to Digital Inclusion

11.
Deployment

12.
Broadband Deployment
Fiber Optic
Cable
Technology that
converts signals
carrying data
through glass
fibers.
DSL
Digital Subscriber
Line:
Transmitting
data over
already installed
copper telephone
lines Cable
modem: TV
cables are
utilized to
transmit data.
Wireless
Connects devices
to a local
internet service
"over the air" via
electromagnetic
waves.
Satellite
Transfers data
through a 2-3'
dish, modem and
clear line of sight
to a satellite.
The Roadmap to Digital Inclusion

13.
The Last Mile
The Roadmap to Digital Inclusion

14.
The Last Mile
The Roadmap to Digital Inclusion

15.
Street Interpolation isn’t
enough.
When budgeting for physical
deployments of copper or
fiber lines, accuracy pays.
Location, Location, Location…
The Roadmap to Digital Inclusion

16.
Program Adoption

17.
Know your audience
• 24% of rural Americans were people of color in
2020
• 19% of the U.S. rural (nonmetro) population is 65
years or older
• There are 324 federally recognized American
Indian reservations in the US
• 26.7% primarily don’t speak English at home
• 20.3% live at or below the poverty level
The Roadmap to Digital Inclusion

18.
Tablet Ownership
0
10
20
30
40
50
60
70
80
90
100
MAY-10 MAY-11 APR-12 MAY-13 APR-15 APR-16 JAN-18 FEB-19 CURRENT
Rural Ownership
No Tablets
Tablet Owners
53% Yes
47% No
The Roadmap to Digital Inclusion

19.
Considerations
Language
Tech
Literacy
To ensure reliable
and cost-effective
adoption, there are
many aspects of a
community to
consider
Internet
Access Financials
The Roadmap to Digital Inclusion

20.
How can we help?

21.
In-depth view of consumers
$£€
Household
Number of people, marital status
Ages, genders, ethnicities
Health
Education
Home
Housing type and tenure
Location
Mortgage and insurance
Neighborhood
Natural hazards
Telco coverage
Corporate
Customer
Sales and costs
Contacts
Preferences
Pre-defined segmentation
Geodemographic based
Affluence
Lifestyle
Socioeconomic
Economics
Income, disposable income
Purchasing power
Spend by category
Employment, unemployment
The Roadmap to Digital Inclusion

22.
Identifying Serviceable Addresses
Identify serviceable addresses
faster and easier with information
about:
• Mail delivery indicators
• Detailed land use
• Building designations
819 N Cooper St
Arlington, TX 76011
PreciselyID
Residential
Garden Home
Serviceable
MDU
The Roadmap to Digital Inclusion

23.
The Last Mile
Vacant
P.O. Box General Store
P.O. Box
Apartment
The Roadmap to Digital Inclusion

24.
The PreciselyID is a
unique and persistent
12-digit identifier for all
addressable locations
throughout the US,
Canada, and Australia
The Roadmap to Digital Inclusion

25.
Interoperability and
Geoenrichment
• A guaranteed synchronization
of data products
• Unique and Persistent feature
IDs for fast and easy enrichment
• Unique key at unit level for
190M+ addresses
ZIP Codes
School
Boundaries
PlaceIQ
Data
3rd Party
Data
Building
Footprints
Admin
Boundaries
Demographics
Points of
Interest
Crime Index
Congressional
Districts
Property
Information
Neighborhoods
The Roadmap to Digital Inclusion

26.
Extreme level
of context
is essential to empower citizen services.
Government, telecommunications, and
technology leaders are working together to
bring access to life-changing opportunities for
every constituent.

27.
The critical role of data governance
in connectivity initiatives

28.
Why Govern Your
Spatial Data
• Centralized Spatial and Non-Spatial Data
Repository - Alleviates Data Silos
• Democratizing Spatial Data for All Types of
User Personas
• Proactive Management of Data- Location
Intelligent Stewardship
• Visualize Changes in Data Assets (3D
Lineage and Mapping)
Precisely is pioneering the governance of
location intelligence data
The Roadmap to Digital Inclusion

29.
Data governance
Provide ownership and
accountability of data assets via
roles and responsibilities
Data
stewardship
Obtain general statistics to learn
more about a field
Visualization
Visually connect impact analysis,
data lineage and business
processes with related data
assets
3D data
lineage
Utilize AI techniques to
automatically tag data for
categorization or to relate data
together
Machine
learning
Aggregate data quality results
and present data governance
scores by asset
Metrics &
scoring
Understand your data with
definitions, context and
crowdsource updates
Business
glossary
Customize your operating model
for reporting issues, questions or
approvals
Workflow
Harvest metadata and allow
business and technical metadata
to be searchable
Data catalog
Document policies and standards
and their relationships to data
Data policy
management

30.
Precisely Data Integrity
Analyze
• Easy data acquisition
• Broad and flexible connectors
• Data discovery and profiling
• Cleansing and blending
• Data transformation
• Visual application designer
• Advanced analytics integration
• Data-driven authoring
• Agile ETL and data integration
• Automation
Data Quality
• Data quality & profiling
• Balancing & reconciliation
• Statistical controls
• Streaming DQ (Apache Kafka)
• Machine learning DQ+
• Visualization
• Case management
• Collaboration
• Automation
Governance
• Data policy management
• Data catalog
• Business glossary
• Stewardship
• Metrics & scoring
• Workflow
• Data profiling
• Data detection & tagging

31.
• Data observability dashboard
• Data collection
• Cloud-native execution
• Data profiling
• Self-service discovery
• Intelligent data observations
• Automated alerts
K E Y F E A T U R E S
• Understand the health of your data with
continuous measuring and monitoring
• Obtain visibility into your data landscape
and dependencies with intuitive self-
discovery capabilities
• Receive alerts when outliers and
anomalies are identified using artificial
intelligence
• Resolve data drift and shift when
identified by intelligent analysis
• Enable quick remediation when issues
occur by understanding the cause of
the issue
B E N E F I T S
Data
Observability
Proactively uncover data
anomalies and take action
before they become costly
downstream issues

32.
Precisely is committed to
supporting government and
industry leaders in their
journey to provide equitable
internet access for all

33.
Q&A