1.
Efficiently
Incorporating Data
Enrichment into
Business Operations
for More Informed
Decisions

2.
Efficiently Incorporating Data Enrichment
into Business Operations for More Informed
Decisions
2
Moderator
Harvey
Blenkarne
Sales Enablement
Manager
Moderator
Carmen Adame
Product
Marketing
Manager
Speaker
Clarence
Hempfield
SVP, Product
Management
Location
Intelligence
Speaker
Andy Bell
VP, Product
Management
Enrich

3.
The elements of data integrity
Modernize your
infrastructure for the
cloud, eliminate data
siloes, and automate
business processes
Build data governance
and quality into your
data-centric processes
to ensure accuracy
and consistency
Leverage the location
information inherent in
your data for more
sophisticated analytics
and actionable insights
Complement your core
business data with
expertly curated datasets
to add critical context and
increase value
Create seamless,
personalized
and omnichannel
communications on
any medium, anytime
Integrat
e
Verify Locate Enrich Engage
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4.
Location
intelligence &
data enrichment
provide context –
an essential
element of data
integrity
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5.
Context supports better, faster decision-making
Better risk
assessment
Pre-scoring of
addresses for
underwriting for
insurance and
financial services
Single view of
customer across the
organization
Improved customer
engagement
Accuracy in
location and
identity
Better decision
making
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6.
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Customer benefits:
• Data is easily consumed and
trusted for use in their business
• Resources can focus on
business processes rather than
on prepping data
• Consistent use of data across
business processes
Different mailing standards, for example:
• Common U.S. addresses can have 13 attributes
• 300+ address attributes to consider around the world
Different purposes require a unique approach
to standardization and verification
Working with
addresses is
hard!
Geocoding
Mailability Deliverability Serviceability

7.
Three core capability areas
Geo Addressing
Verify, standardize, cleanse, and
geocode addresses to unlock
valuable context for more
informed decision-making
Enrich your business data with
expertly curated datasets containing
thousands of attributes for faster,
confident decisions
Data Enrichment
Derive and visualize spatial
relationships hidden in your data
to reveal critical context for better
decisions
Spatial Analytics
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8.
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Building data integrity with accuracy
and context
Enterprise Data Sources Enterprise Business Systems
Enterprise
applications
BI dashboards
Analytics tools
Precisely industry
applications
AI/ML
Precisely data enrichment and location intelligence
Choose to add context by verifying, standardizing, and cleansing addresses;
enriching data with over 9000 attributes across 400 datasets;
and/or expose new relationships through spatial analytics
Increase accuracy & context of
data from any enterprise data
source to deliver new insights
Deliver trusted, contextualized data to
business users when and where it’s needed
through queries, visualizations, or API calls
CRM
Billing
ERP
Business
Intelligence
Data warehouse
Workforce
management
Query
Visualize
API
1 2 3
• Verify, standardize,
& cleanse addresses
• Assign hyper-
accurate location
coordinates – or start
with a lat/long and
return an address
• Accurately assign
a PreciselyID to
each location
Geo Addressing
• 9000 attributes
across 400 datasets
• Standard data:
boundaries, points of
interest, property
attributes, and more
• Dynamic data:
demographic
movement and
weather changes
over time
• Create & expose
derivative attributes
based on enriched
location data
• Query and
aggregate data
based on distance,
geometry, density,
and more
• Expose insights
through dashboards
and map-based
visualizations
Spatial Analytics
Data Enrichment

9.
9
Geo Addressing
Master Location Data
(MLD), our best-in-class
reference data, now
available in 11 countries
with more to come!
• US
• Canada
• UK
• Ireland
• France
• Belgium
• the Netherlands
• Luxembourg
• Sweden
• Finland
• Singapore
• Germany (coming soon)
Assign the PreciselyID to
addresses to quickly join
attributes from Precisely’s
data enrichment portfolio
Deliver solutions based on
IT preference: cloud
infrastructure, on-premises,
and/or SaaS
Geo addressing solutions
for 250+ countries and
territories
Informing the widest array
of business problems
• Mailability
• Deliverability
• Serviceability
• Geocoding
Global Coverage
Hyper-accurate
Location
Fast Data Enrichment Flexible Deployment
One solution for address autocompletion, verification,
and geocoding capabilities delivering relevant context
for more informed decisions

10.
Geo Addressing
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Leading the market in:
• Performance
• Precision
• Automating and accelerating high value decision-
making using the PreciselyID and enrichment data
• Solutions fit for any project or budget
What to look forward to:
• Data Integrity Suite – Geo Addressing Module
• Expanded MLD and PreciselyID country coverage
• Continued evolution of the engine to support
emerging business problems
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11.
Data Enrichment – A global product portfolio
Addresses & Property
Verified and validated address and
property data for map display and
analytics
Boundaries
Administrative, community, and
industry-specific boundaries for data
enrichment and territory analysis
Demographics
Demographic and consumer context
data for better understanding people
and behavior
Points of Interest
Detailed business, leisure, and
geographic features for location
and competitive intelligence
Streets
Robust street-level data for mapping,
analysis, routing, and geocoding
Risk
Natural hazard boundaries related to
flood, fire, earthquakes, and weather
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Expertly curated datasets containing thousands of attributes for faster, confident
decisions

12.
Uniquely positioned to address data
enrichment needs
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Global coverage location enrichment data. Our portfolio includes:
• 400+ datasets
• 250+ countries and territories
• 100s of millions of data points
Datasets that are interoperable and are managed to quality standard, with consistent documentation, and
support e.g.
• Property Graph
• Market and Community Link
Ability to enrich with dynamic data (Dynamic Weather and Dynamic Demographics)
• Data that includes time as a dimension
• Creating insights from data that is updated at regular and short time intervals (e.g. 5 min)
Data experience through deep-domain expertise
• Adding data through, development, partnerships, and acquisitions
Best-in-class addressing and property datasets with a unique and persistent ID
• Link Precisely and customer address, buildings, demographics, risk, and more data using the PreciselyID,
a unique and persistent location identifier

13.
Data
Enrichment
13
What to look forward to:
• PreciselyID available on more datasets
internationally as we expand our coverage
o Currently available in US and Australia
o Available soon in Canada, France, UK, Benelux
• Data Enrichment in the Data Integrity Suite
o Easier access to data via new Data APIs
o Enrichment-as-a-Service
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14.
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Spatial Analytics
Integrate and share
location into any workflow
revealing complex
relationships for more
informed decisions
Fast and easy to deploy
with an open architecture
and scalable solutions
Deliver based on IT
preference: cloud
infrastructure, on-premises,
and/or SaaS
Recognized industry leader
in location intelligence
platforms with deep
domain expertise helping
our customers quickly see
a return on their investment
(ROI)
Rapidly derive and expose
new relationships hidden in
your data supporting:
• operational processes
• analytical processes
• business applications
Quickly share information
through visualization and
web-based mapping
capabilities enabling self-
service applications for
faster decision making
Reveal New Context
Spatial Data
Management
Flexible Deployment Industry Leader
Derive and visualize spatial relationships
hidden in your data to reveal critical
context for better decisions

15.
Spatial
Analytics
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Leading the market in:
• Performance and scalability
• Ease of use
• Facilitating high-value decision-making
• Flexible deployments
o On-premises
o Cloud infrastructure
o SaaS
What to look forward to:
• Data Integrity Suite – Spatial Analytics Module
• Expansion of our SaaS offerings
• Expanded support of movement data focused
on helping clients quickly draw insights
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16.
Leveraging Location Data for
Residential Real Estate Success
SUCCESS STORY
CHALLENGES
• Needed to develop and launch
advanced internet applications and
services rapidly
• Required extensive expansion of
location and property data beyond
in-house sources
• Data quality and currency were
paramount
“It was clear from the onset
that relying only upon in-
house generated, proprietary
data would severely limit what
could be delivered.”
Kit Edwards, Director of Data Analytics
Keller Williams
SOLUTION
• Integration of spatial analytics
capabilities with property and
demographic data
ABOUT THE COMPANY
• Keller Williams (KW) is a global
leader in residential real estate
• Technology-focused developer of
Internet-enabled real estate
solutions
• KW’s future depends upon access
to trusted, hyper-accurate location
data
BENEFIT
• New Internet-native real estate
platform developed and deployed in
just months
• Agents and customers benefit from
extensive and accurate property
search and profiling
• Data quality and consistency across
data categories ensures accurate,
useful results that support agent
success and customer trust while
building brand reputation

17.
CHALLENGE
Current model was underperforming and
created risk for expansion plans
Improving Site Selection Spatial Analytics,
Enrich data, & Consulting Services
SUCCESS STORY
SOLUTIONS
• Spatial Analytics: Spectrum
Spatial Insights, TrueView, LI APIs
(Routing)
• Geo Addressing: LI APIs
(Geocoding)
• Enrich: Base Demographics,
CAMEO Segmentation, and
StreetPro Traffic
• Precisely consulting services:
Site selection expertise and
solution-specific mobility data
Needed to reduce risk and
maximize the potential when
opening new stores
BUSINESS VALUE
• Reduced time for site selection
sign off process
• Single “Source of Truth” across a
wide stakeholder group with all
information in a single repository,
Spectrum Spatial Insights
• Avoid bad decisions and inform
better ones – each site costs
+$1m-$10m
Major UK Food &
Beverage Retailer
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18.
Key takeaways
SUCCESS
Provide context and
visibility into
previously hidden
insights using
streamlined, scalable
data enrichment
solutions to solve
complex business
problems.
CHALLENGE
Operationally efficient
processes using
international addresses
are often challenging
to achieve. Precisely’s
domain expertise
ensures accuracy and
consistency.
PARTNER
Prepping and
integrating data takes
time and expertise. The
most demanding clients
rely on Precisely to
engineer, source, and
maintain address and
enrichment solutions.
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19.
Questions?

20.
Thank you!