1. Don’t reinvent the wheel:
Pre-built spatial and data enrichment
APIs for your business applications
Kim Deal | Director, Product Marketing

2. Topics
• Who is Precisely?
• Available services:
• Address validation
• Geocoding
• Data enrichment
• and much more…
• Customer examples
• Where can you learn more?

3. Who is
Precisely? Gone into a social media
app and “checked in”?
Used a real estate app
to learn more about a
neighborhood or home?
Logged onto a mobile
provider’s site to check
cell coverage?
Filled out a form online for:
Employment, Ecommerce,
a Credit Card?
In the US, has your car
dealer looked up you
address to identify the
proper sales tax?

4. The leader in data integrity
Our software, data enrichment products and
strategic services deliver accuracy, consistency, and
context in your data, powering confident decisions.
of the Fortune 100
99
countries
100 2,500
employees
customers
12,000
Brands you trust, trust us
Data leaders partner with us

5. With 30+ years of
location intelligence
experience

6. Business challenges

7. 77%
report data-driven
decision-making
as the top priority
for data programs
QUESTION:
What are your organization's goals for data programs?
76.6%
72.8%
62.4%
58.6%
57.1%
56.8%
52.7%
Data-driven decision-making
Operational efficiency
Cost reduction
Revenue generation
Regulatory compliance
Risk mitigation
Customer retention
“2023 Data Integrity Trends & Insights Report” June 2023

8. 8
Data-driven decision challenges
Organizations trust their data for
decision-making
45%
(Data Integrity Trends & Insights Report, June 2023)
Poor address data quality is #1
challenge preventing effective use
of location data.
41%
(Data Integrity Trends & Insights Report, June 2023)
of all online shoppers have
abandoned shopping carts due
to address entry issues
20%
(Baymard Institute 2021)
Data quality is the #1 challenge for
data integrity
50%
(Data Integrity Trends & Insights Report, June 2023)
Challenge to building data
strategy is resource constraints
#1
(Data Integrity Trends & Insights Report, June 2023)
Of all hyper-local deliveries
cancelled or late are due to
address location problems
1 in 5
(Google 2019)

9. Precisely believes for
trusted data, you need
data integrity
Data integrity is data with maximum
accuracy, consistency, and context for
confident business decision-making
Data
Integrity

10. The typical data
integrity journey
Organizations follow a common
path to gain trust in their data
Data

11. Precisely can help across
the entire journey
We are the only company that can
help you develop a data strategy and
supply all the capabilities you need
when you need them
Data
Integrity

12. Data troubles
• Without proper validation and enrichment,
data quality suffers, leading to missing or
incorrect data that can negatively impact
analysis and decision-making
• AI-powered applications that are not
validated could lead to incorrect decisions
that can result in a 50% loss of revenue
by 2023
Critical business outcomes depend heavily
on the quality of the data being used

13. Pre-built spatial and data enrichment APIs for your business
applications
13
Validation Enrichment Insights

14. Enrichment Insights
• High-quality data is critical to ensure you can trust the
data being used for decision-making
• Validation of contact data (names, addresses, phone
numbers, and emails) and other critical business data is
often complex to achieve
Validation

15. Insights
Validation
Enrichment
• Data enrichment empowers the discovery of critical
relationships, patterns, and insights, with complete and
accurate data
• Data enrichment consistency - at scale – is challenging and
often requires prepping integration, and maintenance that is
time consuming and costly

16. ]
Validation Enrichment
• Ensure confident decisions by ensuring the accuracy of your own
data combined with trusted enrichment data
• Create new and/or optimize existing revenue streams by
identifying customer preferences and behavior based on location
and delivering targeted marketing, and personalized product
offerings
• Save time and resources with a streamlined process to ensure
quality, geocoding, and enrichment
Insights

17. Transforming data into actionable
insights should be simple
Data
Validation
Insights
Your Data
PreciselyID
Data
Enrichment

18. Enhancing
Insights with
clean address
data
• Gain a more comprehensive view
of customers, improve customer
service, and increase sales
• Identify risks and opportunities
associated with an area
• Tailor marketing messages,
strategies, and more, for
high-impact strategies
18

19. Solving your unique challenges
A unique company requires tailored solutions – Precisely can help
APIs
& SDKs
Managed
Services
Software
& Data

20. Building data integrity with accuracy and context
Enterprise Data Sources Enterprise Business Systems
BI dashboards
Analytics tools
Precisely industry
applications
AI/ML
Enterprise
applications
Precisely data enrichment and location intelligence
CRM
Billing
ERP
Business
Intelligence
Data warehouse
Workforce
management
Query
Visualize
API
Verify, standardize,
& cleanse addresses
Assign hyper-accurate
location coordinates
or start with a lat/long
and return an address
Accurately assign
a PreciselyID
to each location
Geo Addressing
Create & expose derivative
attributes based on
enriched location data
Query and aggregate
data based on
distance, geometry,
density, and more
Expose insights
through dashboards
and map-based
visualizations
Spatial Analytics
9000 attributes
across 400 datasets
Standard data:
boundaries, points
of interest, property
attributes, and more
Dynamic data:
demographic movement
and weather changes
over time
Data Enrichment

21. Customer business examples

22. Understanding business context
Capture clean
global addresses
Geocode
add latitude and longitude coordinate
Review and validate
a provided address
Ecommerce
Online forms
(credit cards, job applications,
policy quotes, and more!)
Delivery service
Service provider
Assess risk
Find a new home in a
neighborhood
Target marketing activities
Manage supply chain
A postal address can form the foundation for so many more applications

23. Real-time/batch data enrichment
address
geocode
PreciselyID
autocomplete
verify
Tax Demographics
POI’s
Property Info
Geography

24. Data Enrichment – A global product portfolio
Addresses & Property
Verified and validated address and
property data for map display and
analytics
Boundaries
Administrative, community, and
industry-specific boundaries for data
enrichment and territory analysis
Demographics
Demographic and consumer context
data for better understanding people
and behavior
Points of Interest
Detailed business, leisure, and
geographic features for location
and competitive intelligence
Streets
Robust street-level data for mapping,
analysis, routing, and geocoding
Risk
Natural hazard boundaries related to
flood, fire, earthquakes, and weather
Expertly curated datasets containing thousands of attributes for faster, confident decisions

25. Address validation
and geocoding
Increased costs
& missed opportunities
Poor customer satisfaction due to
incorrect billing, duplicate records,
and inaccurate data on coverage
prevented optimizing networks.
Improved scenario
Using geo addressing capabilities,
ensured their data is standardized,
geocoded, and enriched for the
various groups including their billing,
analytics team, and website.
Business benefits
Increased satisfaction though
accurate billing.
Improved modeling increased
confidence for network planning.
Improved web experience for patients
looking for nearby services.
Business challenges
Incomplete and inaccurate postal
addresses and poor lat/long.
Organization: Healthcare platform that saves
time and money and increases satisfaction by
aligning the interests of payers, providers, and
consumers.
Business Objective: Improve customer
communications, create internal data products
for modeling, and accurately show nearby
services.
“This was the easiest new deployment
we have ever done. I slept better after
the test, knowing we finally had a
solution we could trust.”
– SVP, Advanced Data Analytics

26. Property insights
and modeling
Increased costs
& missed opportunities
Loss of revenue due to missed
investment opportunities (~$16k per
year/missed opportunity) and
inefficient use of data science team to
clean, validate, and enrich data.
Improved scenario
Using geo addressing capabilities,
improved internal services providing
data that is standardized, geocoded,
and enriched for the Data Science,
Website, Submissions, and Acquisition
Teams.
Business benefits
Improved valuation modeling for
investments reduced missed
opportunities.
An unexpected benefit was an
improved web experience for renters
searching for available listings.
Business challenges
Slow, manual, time-consuming
process to accurately identify property
locations and difficult to add context
with 3rd party data.
Organization: Financial services company
providing lease-to-own programs by
expanding the accessibility to home ownership.
Business Objective: Find new investment
properties while reducing risk.
“This solution was straightforward to
incorporate into our internal systems
and has saved us a ton of time.”
– Data Scientist

27. Constrained resources, lack of skills,
and trained staff
&
Poor address data quality and lack
of Context

28. Solving your unique challenges
A unique company requires tailored solutions – Precisely can help
APIs
& SDKs
Managed
Services
Software
& Data

29. Try it out
for yourself!
developer.precisely.com

30. Explore datasets
in Precisely Data
Experience
precisely.com/product/precisely-data-
experience/precisely-data-experience

31. Key takeaways
SUCCESS
The breadth of Precisely’s
Data Integrity portfolio
provides our customers with
many of the components to
deliver success at a price
point that fits your budget.
CHALLENGE
Operationally efficient
processes for international
companies are often
challenging to achieve.
Precisely’s technology ensures
accuracy and consistency.
PARTNER
Precisely’s expertise comes
from years of working closely
with our premier clients to
deliver the experience that
they require.

32. Learn more at
precisely.com