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Symrise Flavor Madness 2021: Hard Seltzers VS Canned Cocktails

This year our Flavor Madness competition set out to identify America's favorite ready-to-drink cocktail... Here are the results!

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Symrise Flavor Madness 2021: Hard Seltzers VS Canned Cocktails

  1. 1. 16 32 64 #14 Pina Colada has captivated consumers that long for a cold drink on a beach sending #1 Mojito back to the bar. SYMRISE FLAVOR NORTH AMERICA NATURAL GOODNESS HEALTHY LIFESTYLE AMERICA’S FAVORITE READY-TO-DRINK ALCOHOL Our 64 team single elimination style bracket features hard seltzer flavors on one side and canned cocktails on the other. The teams were selected based on: The flavor match-ups were selected by 5,000 category consumers across the U.S. through our online consumer intelligence platform in real time. The top 50 flavors in each category The fastest growing flavors in food service Flavors from the Symrise TrendScope® research These are some of the most notable regional marquee match-ups: These are some of the most notable regional marquee match-ups: THE FIRST ROUND THE ROUND OF 32 THE SIPPING 16 #14 Pina Colada upsets #3 Rum and Coke #10 Whiskey Ginger beats a fan favorite #2 Old Fashioned #9 Pineapple wins vs #4 Lemon with 59% vote This falls in line with one of our Emotional Discoveries subtrend “Bold Excitement” where we see consumers gravitating towards adventurous combinatory flavors. As well #14 Pina Colada follows a recent trend of tropical flavors becoming more prevalent in beverages doubled with the healthy halo of coconut flavored beverages. According to Technomic, Ginger is one of the top pairings with whiskey. Millennial consumers are very interested in brown spirits and over index in their consumption of American whiskey compared to other brown spirit consumers. Citrus flavors keep advancing, specifically tropical citrus flavors – bold, bitter and sweet in their own ways. This trend can also be seen in Margarita vs Manhattan, Mojito vs Daiquiri, and even Pina Colda vs Whiskey Sour. A striking similarity with the Flavorful Four flavors, they all have some level of acidity in their ingredients and provide a contrast of flavors. These extras give the consumers the sensorial experiences they crave. Each of the two finalist flavors has proven to be battle tested; whether it is defeating a #1 seed, taking down trendy spirits that at one point seemed like they may steal the show or even defeating top launched flavors in their respective categories. Consumers went with the refreshing, nostalgic, sweet yet sour hard seltzer #15 Lemonade as America’s favorite canned alcoholic beverage of 2021 beating out #14 Pina Colada by a consumer vote of 54% to 46%. If you are interested in learning more about Symrise Flavor North America’s capabilities to quickly validate consumer concepts or about our Marketing and Consumer Insights approach please reach out to your account manager for more information. The nostalgic factor for #15 Lemonade was too much for #9 Pineapple which fell by a margin of 15% of consumer votes. Pineapple Lemonade Strawberry Kiwi Strawberry Margarita Whiskey Ginger Mojito Pina Colada The wild ride for #10 Whiskey Ginger is over. #1 Margarita, offering taste travel and a citrus contrast that's on fire. #8 Strawberry Kiwi beat out #3 Strawberry in a consumer vote by 2%, with 51% of the popular vote. #15 Lemonade defeats #8 Strawberry Kiwi by a consumer vote of 53% to 47%. #14 Pina Colada wins an overtime thriller against #1 Margarita with a consumer vote of 51% to 49%. This region celebrates flavor with a focus on simple, pure and minimalist ingredients. PREMIUM INDULGENCE This region is known for its love for detail and uniqueness with premium flavors that deliver an exquisite experience. EMOTIONAL DISCOVERIES This adventurous region invites consumers to explore both authentic-ethnic and nostalgic flavors. This high-quality region sticks to the standard of a guilt-free and nutritious flavor experience. FLAVOR MADNESS 2021 The Teams Regional Match-up Highlights The Elite Eight The Flavorful Four The Final The Result LEMONADE HARD SELTZER HARD SELTZERS VS. CANNED COCKTAILS REFRESHING TASTE CONTRAST OF SWEET AND SOUR WINNER BY A CONSUMER VOTE OF 54% NOSTALGIC 1 2 3 4 5 6 7 8 Mango Grapefruit Raspberry Lemon Blood Orange Passion Fruit Watermelon Peach 1 2 3 4 5 6 7 8 Lime Black Cherry Strawberry Cranberry Cherry Lemon & Lime Blueberry Pomegranate Raspberry Lime Strawberry Kiwi 1 2 3 4 5 6 7 8 Margarita Old Fashioned Long Island Iced Tea Mimosa Manhattan Martini Mai Tai Vodka Cranberry 1 2 3 4 5 6 7 8 Mojito Gin and Tonic Rum and Coke Bloody Mary Moscow Mule Bellini Whiskey Sour Hard Lemonade 16 15 14 13 12 11 10 9 Black Cherry Lime Lemonade Grapefruit Cardamom Lime Lemongrass Passionfruit Pineapple Grapefruit Pomelo Blackberry Hibiscus Pineapple 16 15 14 13 12 11 10 9 Pisco Sour French 75 Aperol Spirits Caipirinha Dark & Stormy Negroni Whiskey Ginger Hard Tea 16 15 14 13 12 11 10 9 Blueberry Acai Cucumber Watermelon Pomegranate Strawberry Guava Cranberry Cherry Strawberry Elderflower Cranberry Lime Hibiscus 16 15 14 13 12 11 10 9 Hurricane Gimlet Pina Colada Daiquiri Hard Coffee Paloma Cosmopolitan Mint Juelp AMERICA’S FAVORITE READY-TO-DRINK ALCOHOL in-sight.symrise.com 49% VS 51% 54% VS 46% 53% VS 47%

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This year our Flavor Madness competition set out to identify America's favorite ready-to-drink cocktail... Here are the results!


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