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Frozen Snacking Trends

This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.

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Frozen Snacking Trends

  1. 1. Frozen Snacking Consumer Insights and Trends
  2. 2. Snacks In The U.S. $44.6 bil +30% since 2008 +17% thru 2018 SALTY SNACKS MARKET $4.6 bil FROZEN SNACKS MARKET +9% since 2008 +11% thru 2018 SALTY SNACKS SALES FROZEN SNACKS SALES TOTAL POTENTIAL $57.3 bil by 2018Euromonitor International, Mintel
  3. 3. Substantial Snacking 64% Of consumers say they often snack between meals 3 to 4 Average amount of snacks eaten per day per capita in U.S. 1/4Of consumers snack throughout the day b/c they believe its healthier than having 3 large meals Mintel +61%Projected growth of “Better for you” snacks through 2018
  4. 4. Snacking By Daypart 64%Of all consumers say they often snack between meals Of consumers eat at least 1 snack while “on-the-go” 1/3Of all consumers tend to snack throughout the day while at home 42% Statista Afternoon is Important
  5. 5. Trend in Frozen Snacks (Consumed In-Home or Carried from Home) FS consumption began to show steady growth in 2008, driven by increased penetration. 18% 21% 20% 21% 22% 23% 2-Week… 9.4 10.3 10.1 10.7 11.1 12.2 2.0 1.9 1.9 1.9 1.9 2.0 2 YE May '04 2 YE May '06 2 YE May '08 2 YE May '10 2 YE May '12 2 YE May '14 Annual Eatings Per Capita Eatings Per Eater in a 2-Week Period Source: The NPD Group Frozen Snack Consumption
  6. 6. Source: Mintel Afternoon Snacking % Millennials over-index in afternoon frozen snacks
  7. 7. Snacking Millennials Are Key 64% Of consumers say they often snack between meals Average amount of snacks eaten per day per capita in U.S. 1/4Of consumers snack throughout the day b/c they believe its healthier than having 3 large meals CEB Iconoculture +61%Projected growth of “Better for you” snacks through 2018
  8. 8. Trending: Minimax Indulgence 64%Of all consumers say they often snack between meals 44%Of consumers eat at least 1 snack while “on-the-go” Of all consumers tend to snack throughout the day while at home 42% 66%Of consumers claim to eat snacks to satisfy a craving Often they are reaching for indulgent products over healthy ones Marketing, packaging, and positioning used to emphasize responsible indulgence
  9. 9. Trending: Exotic Healthy Seeking to diversify nutritional goods, consumers turn to exotic ingredients Exotic Asian Hotdogs The Asian Dog Restaurant Offers Hotdogs with Asian-Inspired Toppings Spiced Quinoa Apple Cakes This Apple Cake Features the Surprise Ingredient of Quinoa Guiltless Vegan-Friendly Burgers This Meatless Burger is Seasoned to Perfection and Far From Bland Spicy Skewered Meal Starters Add a Kick to Your Appetizers with Spicy Sweet Potato Kebabs Parisian Granola Pastries Cheese- Coated Vegetarian Snacks Trend Hunter
  10. 10. Lifestyle Trending: Indulgent Protein Adding allure to protein sources, consumers add poultry to indulgent snack foods Nacho Chip-Crusted Bacon This DudeFoods Bacon Recipe is Covered in Deep Fried Doritos Nacho Chip Chicken Recipes These Doritos Chicken Strips Will be a Fan Favorite for Party Snacks Gold-Infused Finger Foods Wolfgang Puck Creates a Menu of Fine Oscar Treats with Edible Gold Dust Popcorn Chicken Nachos Delicious Popcorn Chicken is Being Added to KFC Nachos Fried Chicken Pizza Crusts Domino's Pizza is Switching Up Its Regular Dough and Making it Crunchy Trend Hunter
  11. 11. Lifestyle Trending: Compact Nutrition Consumers with busy lives are turning to hyper-convenient sources of nutrition Body-Replenishing Fitness Fuels Boost Your Workout with Products from Maxishop Empowering Cleansing Juices Toronto-Based Company benourished Knows Just What Your Body Needs Gourmet Canned Meals All in One by Chris Godfrey Boasts 12 Courses in One Go Social Nutrient Packs 'Valid Nutrition' Pastes are Made Locally Where They Are Needed Trend Hunter
  12. 12. Lifestyle Trending: Health-conscious Convenience Edibles designed for the microwave get a wellness-focused rebranding Healthy Vegetable Chips Running to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved Calorie-Controlled Meal Containers The 360 Concept Packaging Contains 360 Calories Per Serving Calorie-Cutting Microwaveable Meals Michelina's Lean Gourmet Meals are Nutritious Microwaveable Organic Popcorn Quinn Popcorn is GMO, Artificial Ingredient and Preservative-Free Calorie-Cutting Microwave Popcorn The Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils Trend Hunter
  13. 13. 2016 For More Information Contact: Dylan Thompson Symrise dylan.thompson@symrise.com

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