Every year, Symrise tracks and analyzes popular foods, beverages, flavors and ingredients from around North America to determine the most prevalent and upcoming flavors that industry members can expect to see on the rise. The resulting product is our annual Top Trends Report. Alongside our annual trends, we determine two separate sets of trends based on our findings at the Winter and Summer Fancy Food Shows. With the 2019 Winter Fancy Food Show around the corner, we’ve looked back at our annual and Fancy Food Show trends between 2016 and 2018 and aligned some of our annual trends with products from the shows. Read more on in-sight:bit.ly/InSightNewsletter

1. ALTERNATIVE
FATSMarket Product Examples
Alternative sources of fat have emerged, promising
RICH FLAVOR and FUNCTIONAL BENEFITS
beyond the common butter and olive oil.
Fatworks Chosen Foods Mayo Epic
TREND
SPOTTED
Fan
cy
Food Show
2016 NYC
Pure Tallow, Pure Lard, Duck Fat, Leaf Lard Avocado Oil Mayo Duck Fat Cooking Oil
The Healthy Alternative
LARD
is the latest ancestral ingredient to enjoy a rebirth
and is making it’s way back into the kitchen.
AVOCADO
remains hot as a heart-healthy source of fat.

2. HOT
is trending in the
grocery aisle.
BOLD & GLOBAL
flavors you can enjoy in the
comfort of your home.
ETHNIC
CUISINEMarket Product Examples
Exquisite & Delicious
Spice Mode Suji Korean Cuisine Malai
TREND
SPOTTED
Fan
cy
Food Show
2016 NYC
Masala, Vindaloo, Madras Savory Beef, Spicy Pork, Beef Bibimbap
Rice Bowl, Kimchi Pork Bulgogi Rice Bowl
Masala Chai, Rose Cinnamon Roasted Almonds,
Ginger Root, Golden Turmeric, Turkish Coffee,
Lemon Cardamom, Sweet Corn Saffron
great flavors
authentic
hand-crafted
quality
“Amar created a product to
help give home cooks of all
skill levels an approachable
and easy way to experience
flavorful ethnic food.”
— spicemode.com
Indian, African and Korean
are just some of the ethnic cuisines found
in the market today.

3. HATCH CHILIMarket Product Examples
A Little Spice Makes Everything Nice
Hatch pepper,
a hot and spicy culinary trend,
is popping up in everything,
including:
cooking sauces
pesto
meat snacks
biscuit bites
HATCH VALLEY CHILI FESTIVAL occurs every year in Hatch, New Mexico.
The ingredient presents a challenge to manufacturers, as they are
only seasonally available and not dependable as a year-round staple.
Terrapin Ridge Farms Duke’s My Brother’s Salsa
TREND
SPOTTED
Fan
cy
Food Show
2016 NYC
Hatch Chili Ranch Dressing Hatch Green Chile Smoked Shorty Sausages Helen’s Table Hatch Green Chile Salsa
There is a place called Hatch, New Mexico
where these amazing chile peppers grow.

4. BOURBON
ANYONE?Market Product Examples
Drunken Food
Torani The Daily Crave Art of Caramel
TREND
SPOTTED
Fan
cy
Food Show
2017 SF
Bourbon Caramel Syrup Bourbon BBQ Quinoa Chips Kentucky Bourbon Black Pepper Popcorn
Found in many new categories including coffee, ice cream, popcorn and chips
Bourbon is a barrel-aged distilled
spirit made primarily from corn
Millennials are always looking for new and
exciting flavor and food combinations
Over 500new bourbon product
launches
in the past
5 years

5. GINGERMarket Product Examples
Spice it Up!
Leading flavors among spirits:
ginger lime strawberry lemon chocolate
Mr Green Tea Morris Kitchen Aufschnitt Meats
TREND
SPOTTED
Fan
cy
Food Show
2017 NYC
Ginger Ginger Ice Cream Ginger Spice Mule Cocktail Mixer Garlic Ginger Turkey Jerky
Over 1400
product launches
with GINGER
in the past 3 years for
food and beverage
Benefits of ginger:
> Treats many forms of nausea
> Reduces muscle pain and soreness
> Helps treat chronic indigestion

6. TURMERICMarket Product Examples
The Golden Spice
Suja Beverages Corine’s Cuisine Vegan Rob’s Snacks
TREND
SPOTTED
Fan
cy
Food Show
2017 SF
Fuel: Carrot Orange Turmeric Fresh Hot Pepper, Garlic & Turmeric Sauce Turmeric Chips
TURMERIC
the main spice
in curry
Launched in many food and beverage categories, including:
lattes, juice drinks, smoothies and tonics
Turmeric is versatile across seasons. Consumers are
associating fall dishes and beverages with its earthy character.
Helps with:
arthritis, heartburn, joint pain, inflammation

7. QUIRKY
JERKYMarket Product Examples
Insights
TREND
SPOTTED
Fan
cy
Food Show
2018 NYC
Rise in sweet jerky concepts with other “jerky-like” bases such as dried apple or pear
with a range of other sweet toppings or flavors (e.g. chocolate, macadamia nuts)
“Jerky” is no longer a term just referring to meat— or even meat substitutes
Most meat-free meat
snacks/jerky products
have followed a safe route,
mimicking the texture
and popular flavors
of the originals
76%of millennials have
purchased meat snacks
in the past 6 months
33%of consumers look for a
high protein claim when
buying meat snacks
Pan’s Mushroom Jerky Little Red Dot EPIC
Zesty Thai Eggplant Baconess Sweet Sesame Ginger Tender Chicken Bites