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Social Media in Local GovernmentLogical Boxes Framework,[object Object],Draft of Framework for discussion 2011 ,[object Object],For more visit ,[object Object],http://www.symphony3.com/Social-Media/Social-Media-And-Local-Government,[object Object]
Level 0 Social Media – Logical Boxes For Local Government,[object Object],People Needs,[object Object],Why We Exist?,[object Object],Financial Sustainability,[object Object],How we do it?,[object Object],Building Blocks,[object Object],2,[object Object]
Level 1. Social Media Logical Boxes,[object Object],People Needs,[object Object],Who are you Serving? Where are they?,[object Object],What Drives them to Engage with you? ,[object Object],Residents,[object Object],Local Busineses,[object Object],Residents,[object Object],Local Business,[object Object],Why We Exist,[object Object],Mission ,[object Object],Vision,[object Object],Core Values,[object Object],Strategic Goals,[object Object],Financial Sustainablity,[object Object],Improved Customer Service – more support at no additional cost,[object Object],Lower Costs,[object Object],More Efficient Processes,[object Object],How We do It,[object Object],Make (Services delivered),[object Object],Communicate,[object Object],Listening,[object Object],Talking,[object Object],Supporting Activities,[object Object],Supporting,[object Object],Energising/engaging,[object Object],Building Blocks,[object Object],People (internal),[object Object],Standards,[object Object],Technology (Tools),[object Object],Finance (Budget),[object Object],Data and Information,[object Object],3,[object Object]
Level 2: People Logical Box,[object Object],People: Target Groups,[object Object],Who?,[object Object],What are their needs?,[object Object],Employees,[object Object],Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace,[object Object],Families,[object Object],Easy to interact with council, services available outside work hours, information on leisure activities and drug and alcohol assitance,[object Object],Youth ,[object Object],Information on leisure activities, music, ,[object Object],Elderly,[object Object],Assistance with staying active in the community, access to community services, medical assistance,[object Object],Ethnic Groups,[object Object],Assistance with language and integration with community,[object Object],Visitors,[object Object],Timely information on upcoming events,[object Object],Business (small business),[object Object],Networking opportunities, access to timely advice and information, access to education and seminars,[object Object],Business (large and medium),[object Object],Access to information on planning and local laws, working on cross community initiatives,[object Object],4,[object Object]
Level 2: Why We Exist - Logical Box,[object Object],Why We Exist?,[object Object],Mission,[object Object],Core Values,[object Object],Strategic Goals,[object Object],Community Inspired Leadership,[object Object],Respect for the diverse segments in the the community ,[object Object],Improved Customer Service,[object Object],Customer Service,[object Object],Improved Asset Management,[object Object],Vision,[object Object],Better community to live in,[object Object],Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace,[object Object],Easy to interact with council, services aailable outside work hours, information on leisure activities and drug and alcohol assitance,[object Object],5,[object Object]
Level 2: Financial Sustainability - Logical Box,[object Object],Financial Sustainability,[object Object],Lower Costs,[object Object],More efficient Processes,[object Object],Improved Customer service,[object Object],Reduction in double handling,[object Object],More detailed and timely information provided online,[object Object],Less Paper,[object Object],Less travel time,[object Object],Reduced Staff (through reduction in inbound calls),[object Object],Less administative time,[object Object],6,[object Object]
Level 2: Make (Services Delivered) and Support – Logical Boxes,[object Object],Make,[object Object],Make,[object Object],Asset Operations & ,[object Object],Functions,[object Object],Rates and Property Functions,[object Object],Planning Functions,[object Object],Community Functions,[object Object],LIBRARY,[object Object],STRATEGIC PLANNING,[object Object],MANAGE RATEPAYER,[object Object],RECEIPTS ,[object Object],HEALTH  SERVICES,[object Object],STATUTORY ROLES,[object Object],DEBTORS,[object Object],MANAGE PROPERTY,[object Object],COMMUNITY SUPPORT,[object Object],Economic Development,[object Object],Support,[object Object],IT,[object Object],Document Management,[object Object],CRM,[object Object],[object Object]
Call Centre
Service OrdersFinancial Functions,[object Object],[object Object]
Financial Reporting

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Social media for local government a methodology