1. ! TARGET
Career Transition Funnel
- Industries - Companies - Positions
" Interview & Debrief
# Assess Self
$ Create Verbal Sound Bytes
% Develop Written
Marketing Materials
• 10 Second Personal Brand Statement
• 30 Second Commercial/Elevator Speech
• 2- Minute Pitch
- Use for Summary on Resume
- Use in Interviews
- Use whenever requested to:
“Tell me about yourself”
• Personal Data & Work History Profile
• Position Analysis
• LinkedIn Profile
• Chronological Resume
• Talking Points Graphic
• Online Resume
• Cover Letter, Thank You, & Follow-Up
• Marketing Action Plan
• Personally & Professionally
• Accomplishments with Success Stories
• Core Skill Sets & EQ Behavioral Traits
• Impact & Value Statements
• Default Talents
• Motivators
• Goals
• Other Pieces of the Puzzle
& Conduct RESEARCH
Develop
Continuously
' Network
• Connect with Contacts
• Work LinkedIn
• Form Advisory Team
• Recruit & Coach References
( Negotiate
) DECIDE
A
C
T
I
O
N
Plan
Sylvia Gaffney, PhD
sylvia@gaffney.com