SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Downloaden Sie, um offline zu lesen
[Case Study]:
Hatching Chatbots for Social Commerce
Background
We wanted to introduce a more seamless social commerce channel for businesses utilizing
chatbots for a better experience.
The BotNinja team and DigiMarka partnered up to provide a systematic social commerce
solution (a.k.a Hatch) that would enable order tracking and online payments with the end
objective of lowering the risk of online merchants of returns and enhancing the customer
experience of the end customer.
The Hatch Experience
Step 1: Item & Location Step 2: Grocery Item List Step 3: Checkout Process Step 4: Order Confirmation
& Payment
The Funnel
As we were using Facebook ads to drive traffic , our CTR was
approximately 1.4%.
Of the users who entered the bot, approximately 15% of them
visited the "store" and added an item to cart
On average, 20% of add to carts resulted in a completed
transaction.
Acquisition
Add-To-Cart
Completed Purchase
Optimizing the Conversation U.I
We changed the creative
and call to action to get
people to type as soon as
they entered the bot.
People responded more to
this type of interaction as
opposed to buttons or quick
replies
Optimizing the Conversation U.I
Gave users the link to the invoice inside the
thread so they could settle their payment after
placing the order.
This improved conversions by 35%.
Retention
Hatch is processing 2-3 repeat orders/mo
from approximately 30% of its customer
base.
Conclusion
Product quality and customer service had a
definite role to play but an automated
approach to social commerce enabled the
merchant to scale business while staying lean
Questions/Feedback?
Leave a comment below

Weitere ähnliche Inhalte

Was ist angesagt?

Why live chat is needed for your business
Why live chat is needed for your businessWhy live chat is needed for your business
Why live chat is needed for your businessGrape5
 
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...ArabNet ME
 
Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!
Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!
Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!edynamic
 
The Direct Continuum
The Direct ContinuumThe Direct Continuum
The Direct ContinuumKevin Cherry
 
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry - LiveRamp Webinar Deck: The Missing LinkAdometry - LiveRamp Webinar Deck: The Missing Link
Adometry - LiveRamp Webinar Deck: The Missing LinkAdometry by Google
 
Print Service Providers - Centripetal Marketing
Print Service Providers - Centripetal MarketingPrint Service Providers - Centripetal Marketing
Print Service Providers - Centripetal MarketingMotheral
 
An Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop MarketingAn Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop MarketingClearPivot
 
TFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerceTFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerceE-Commerce Brasil
 
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast PresentationPeople-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast PresentationMediaPost
 
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
 
What mobile marketing can do for your business
What mobile marketing can do for your businessWhat mobile marketing can do for your business
What mobile marketing can do for your businessMike Bailey
 
4 Reasons Why The TCPA Isn't A Threat
4 Reasons Why The TCPA Isn't A Threat 4 Reasons Why The TCPA Isn't A Threat
4 Reasons Why The TCPA Isn't A Threat Jornaya
 
Why seo is important for your bussiness
Why seo is important for your bussinessWhy seo is important for your bussiness
Why seo is important for your bussinessKelly Ston
 
Attribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAttribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAffiliate Summit
 

Was ist angesagt? (17)

Why live chat is needed for your business
Why live chat is needed for your businessWhy live chat is needed for your business
Why live chat is needed for your business
 
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
 
Cash out capstone
Cash out capstoneCash out capstone
Cash out capstone
 
Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!
Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!
Driving, Measuring & Turbo-Charging Client Engagement in the Legal Arena!
 
The Direct Continuum
The Direct ContinuumThe Direct Continuum
The Direct Continuum
 
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry - LiveRamp Webinar Deck: The Missing LinkAdometry - LiveRamp Webinar Deck: The Missing Link
Adometry - LiveRamp Webinar Deck: The Missing Link
 
Elite digital signage
Elite digital signageElite digital signage
Elite digital signage
 
Print Service Providers - Centripetal Marketing
Print Service Providers - Centripetal MarketingPrint Service Providers - Centripetal Marketing
Print Service Providers - Centripetal Marketing
 
An Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop MarketingAn Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop Marketing
 
TFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerceTFOE - Social | A importância dos cookies e 1st party data para o e-commerce
TFOE - Social | A importância dos cookies e 1st party data para o e-commerce
 
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast PresentationPeople-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
 
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
 
What mobile marketing can do for your business
What mobile marketing can do for your businessWhat mobile marketing can do for your business
What mobile marketing can do for your business
 
4 Reasons Why The TCPA Isn't A Threat
4 Reasons Why The TCPA Isn't A Threat 4 Reasons Why The TCPA Isn't A Threat
4 Reasons Why The TCPA Isn't A Threat
 
Why seo is important for your bussiness
Why seo is important for your bussinessWhy seo is important for your bussiness
Why seo is important for your bussiness
 
Attribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAttribution for Online and Offline Channels
Attribution for Online and Offline Channels
 
Attribution model
Attribution modelAttribution model
Attribution model
 

Ähnlich wie [Case Study on BotNinja] Hatching chatbots for Social Commerce

WeChat: from a problem to an opportunity
WeChat: from a problem to an opportunityWeChat: from a problem to an opportunity
WeChat: from a problem to an opportunityVidiemme Consulting srl
 
Adelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationAdelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationBrand chemistry
 
Technological forces fueling e-commerce
Technological forces fueling e-commerceTechnological forces fueling e-commerce
Technological forces fueling e-commerceRajaKrishnan M
 
Direct and online marketing building direct customer relationships
Direct and online marketing building direct customer relationshipsDirect and online marketing building direct customer relationships
Direct and online marketing building direct customer relationshipsUmair Aslam
 
Social Commerce: The Winning Combination of Social Media and eCommerce
Social Commerce: The Winning Combination of Social Media and eCommerceSocial Commerce: The Winning Combination of Social Media and eCommerce
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
 
E-COMMERCE PRICE NEGOTIATOR CHATBOT
E-COMMERCE PRICE NEGOTIATOR CHATBOTE-COMMERCE PRICE NEGOTIATOR CHATBOT
E-COMMERCE PRICE NEGOTIATOR CHATBOTShakas Technologies
 
B2B Ecommerce Best Practices Guide
B2B Ecommerce Best Practices GuideB2B Ecommerce Best Practices Guide
B2B Ecommerce Best Practices GuideLindsey Campbell
 
Chatbots Dennis Peeters
Chatbots Dennis PeetersChatbots Dennis Peeters
Chatbots Dennis PeetersKarolien Smets
 
How to boost customer engagement using a quiz chatbot
How to boost customer engagement using a quiz chatbotHow to boost customer engagement using a quiz chatbot
How to boost customer engagement using a quiz chatbotTars
 
OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014Justin W. Boggs
 
31Ten - Wechat Mini Program Analytics
31Ten - Wechat Mini Program Analytics31Ten - Wechat Mini Program Analytics
31Ten - Wechat Mini Program AnalyticsClément LEDORMEUR
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
From clicks to bricks driving footfall in store through digital innovation - ...
From clicks to bricks driving footfall in store through digital innovation - ...From clicks to bricks driving footfall in store through digital innovation - ...
From clicks to bricks driving footfall in store through digital innovation - ...Rick Bouter
 
Increase sales with e commerce chat on your commercial website
Increase sales with e commerce chat on your commercial websiteIncrease sales with e commerce chat on your commercial website
Increase sales with e commerce chat on your commercial websiteAndolasoft Inc
 
How banks can leverage digital receipts to engage consumers
How banks can leverage digital receipts to engage consumersHow banks can leverage digital receipts to engage consumers
How banks can leverage digital receipts to engage consumersStefan Jørgensen (hiring)
 
Proof of concept kit - Payments
Proof of concept kit - PaymentsProof of concept kit - Payments
Proof of concept kit - PaymentsVarun Mittal
 
Case Study Of Omni Channel
Case Study Of Omni ChannelCase Study Of Omni Channel
Case Study Of Omni ChannelNicole Savoie
 
Mobikon-Engagement Platform for F&B
Mobikon-Engagement Platform for F&BMobikon-Engagement Platform for F&B
Mobikon-Engagement Platform for F&BRadhika Limsay
 
Mobikon-Engagement Platform for F&B (1) - Copy
Mobikon-Engagement Platform for F&B (1) - CopyMobikon-Engagement Platform for F&B (1) - Copy
Mobikon-Engagement Platform for F&B (1) - CopyAkshay Mate
 

Ähnlich wie [Case Study on BotNinja] Hatching chatbots for Social Commerce (20)

WeChat: from a problem to an opportunity
WeChat: from a problem to an opportunityWeChat: from a problem to an opportunity
WeChat: from a problem to an opportunity
 
Adelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationAdelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots Presentation
 
Technological forces fueling e-commerce
Technological forces fueling e-commerceTechnological forces fueling e-commerce
Technological forces fueling e-commerce
 
Direct and online marketing building direct customer relationships
Direct and online marketing building direct customer relationshipsDirect and online marketing building direct customer relationships
Direct and online marketing building direct customer relationships
 
Social Commerce: The Winning Combination of Social Media and eCommerce
Social Commerce: The Winning Combination of Social Media and eCommerceSocial Commerce: The Winning Combination of Social Media and eCommerce
Social Commerce: The Winning Combination of Social Media and eCommerce
 
E-COMMERCE PRICE NEGOTIATOR CHATBOT
E-COMMERCE PRICE NEGOTIATOR CHATBOTE-COMMERCE PRICE NEGOTIATOR CHATBOT
E-COMMERCE PRICE NEGOTIATOR CHATBOT
 
B2B Ecommerce Best Practices Guide
B2B Ecommerce Best Practices GuideB2B Ecommerce Best Practices Guide
B2B Ecommerce Best Practices Guide
 
Chatbots Dennis Peeters
Chatbots Dennis PeetersChatbots Dennis Peeters
Chatbots Dennis Peeters
 
How to boost customer engagement using a quiz chatbot
How to boost customer engagement using a quiz chatbotHow to boost customer engagement using a quiz chatbot
How to boost customer engagement using a quiz chatbot
 
OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014
 
31Ten - Wechat Mini Program Analytics
31Ten - Wechat Mini Program Analytics31Ten - Wechat Mini Program Analytics
31Ten - Wechat Mini Program Analytics
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
eCommerce Dictionary
eCommerce DictionaryeCommerce Dictionary
eCommerce Dictionary
 
From clicks to bricks driving footfall in store through digital innovation - ...
From clicks to bricks driving footfall in store through digital innovation - ...From clicks to bricks driving footfall in store through digital innovation - ...
From clicks to bricks driving footfall in store through digital innovation - ...
 
Increase sales with e commerce chat on your commercial website
Increase sales with e commerce chat on your commercial websiteIncrease sales with e commerce chat on your commercial website
Increase sales with e commerce chat on your commercial website
 
How banks can leverage digital receipts to engage consumers
How banks can leverage digital receipts to engage consumersHow banks can leverage digital receipts to engage consumers
How banks can leverage digital receipts to engage consumers
 
Proof of concept kit - Payments
Proof of concept kit - PaymentsProof of concept kit - Payments
Proof of concept kit - Payments
 
Case Study Of Omni Channel
Case Study Of Omni ChannelCase Study Of Omni Channel
Case Study Of Omni Channel
 
Mobikon-Engagement Platform for F&B
Mobikon-Engagement Platform for F&BMobikon-Engagement Platform for F&B
Mobikon-Engagement Platform for F&B
 
Mobikon-Engagement Platform for F&B (1) - Copy
Mobikon-Engagement Platform for F&B (1) - CopyMobikon-Engagement Platform for F&B (1) - Copy
Mobikon-Engagement Platform for F&B (1) - Copy
 

Kürzlich hochgeladen

Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 
Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessManagry
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?Managry
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideManagry
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and ComplianceManagry
 

Kürzlich hochgeladen (10)

Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 
Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business Success
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guide
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
 

[Case Study on BotNinja] Hatching chatbots for Social Commerce

  • 1. [Case Study]: Hatching Chatbots for Social Commerce
  • 2. Background We wanted to introduce a more seamless social commerce channel for businesses utilizing chatbots for a better experience. The BotNinja team and DigiMarka partnered up to provide a systematic social commerce solution (a.k.a Hatch) that would enable order tracking and online payments with the end objective of lowering the risk of online merchants of returns and enhancing the customer experience of the end customer.
  • 3. The Hatch Experience Step 1: Item & Location Step 2: Grocery Item List Step 3: Checkout Process Step 4: Order Confirmation & Payment
  • 4. The Funnel As we were using Facebook ads to drive traffic , our CTR was approximately 1.4%. Of the users who entered the bot, approximately 15% of them visited the "store" and added an item to cart On average, 20% of add to carts resulted in a completed transaction. Acquisition Add-To-Cart Completed Purchase
  • 5. Optimizing the Conversation U.I We changed the creative and call to action to get people to type as soon as they entered the bot. People responded more to this type of interaction as opposed to buttons or quick replies
  • 6. Optimizing the Conversation U.I Gave users the link to the invoice inside the thread so they could settle their payment after placing the order. This improved conversions by 35%.
  • 7. Retention Hatch is processing 2-3 repeat orders/mo from approximately 30% of its customer base.
  • 8. Conclusion Product quality and customer service had a definite role to play but an automated approach to social commerce enabled the merchant to scale business while staying lean