Basics of Social Media for Photographers.

1. Do you have a FB page?

2. Social Media
for Photographers

3. Social Media
for Photographers
Photographer (Human),
Social Media (Humanly).

4. What is Social Media
“Social media includes web- and mobile-based
technologies which are used to turn communication into
interactive dialogue among
organizations, communities, and individuals.” ~ Wiki
Media (Content) with a Social factor (anyone can join).
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• Today, Social Media is more than just communication.
• It’s more about relationships.
• The medium depicting our regular daily lives.
• Connectivity at an exploitable level of capitalism.
• Blurring the line between Actual & Virtual world.

5. What is Social Media
Whether its Connectivity, Communication, Education &
Learning, Social Media has brought a revolution. And
importantly ,the effects cannot be undone. (Solis)
Social Media > Social Economy > Connected Consumerism
Social Media is great, but NOT a rocket science that could
make your business fly. It needs time, devotion and most
importantly a strategic planning.

6. The growth of 2 SM giants
In India

7. SM in Lead Generation

8. The types of SM.
There’re 3 Basic Types of Social Media:
1. Publish, 2. Share and 3. Network
The line between these 3 types is no more as
distinct as it was earlier. Some of the platforms
rigorously fall under 2 or even all the 3 categories
with the increased complexity of their structure
over time.

9. The types of SM.
Publishing platforms: The platforms that enable
everyone to publish anything.
Sharing one: Promote anything to anyone.
Networking: Connect with anyone.
(Publish it, Share it, Connect on …. But Responsibly)

10. Types of Photographers
on SM.
How does it differ for Photographers?
-> Today in India - finding a job, a new assignment, a new
girlfriend is almost the same thing. You need new tricks,
new relationships.
Photographers using Social Media fall under 2 categories:
One who use it effectively and are seeing real results,
And those who don’t really know why they’re wasting so
much of time on something that doesn’t seem to be
working for them.

11. Types of Photographers
on SM.
How do these 2 Photographer groups differ?
1. Understanding:
2. Utilization:
3. Stress on Actual Work:
Remember, SM is not a rocket science marketing
equipment, rather a social tool with connected
consumerism.

12. What tools to use?
• Facebook, G+,
• Twitter,
• Linkedin groups,
• Flickr,
• Pinterest,
• Tumblr

13. Tools to use…
• General/Friends: Facebook, G+
• Professional: Linkedin, Twitter,
• To market your work: Flickr (showcase),
Pinterest (wider spread), Slideshare
Take Away 1: Stress on the interconnectivity and
relationship overlapping on these platforms.
Take Away 2: Have a Blog for your Photographs.

14. What Next?
• Socially optimized Professional Presentation
Methods,
• The online steps to establish yourself as a
photographer,
• Marketing your work on/through SM,
• Finding the right agent using Linkedin and other
related platforms,
• Understanding the Social business structures of
different clients like magazines, publishers and
advertising agencies and how to get through it,
• Issues pertaining to Copyrights and Royalties on
SM uses.

15. On Twitter @SyedMRaza
FB FB.com/SyedMRaza.in
http://www.SocialMediaSimplify.com