New Age Media and the Citizen Journalism...

1. New Age Media…
That we call Social Media

2. New Age Media
Citizen Journalism
Generation “C”
C = Connectivity/Connectedness/Consumerism

3. Social Media…
• “Social media includes web- and mobile-based
technologies which are used to turn communication into
interactive dialogue among organizations, communities,
and individuals.” ~ Wiki
• Media (Content) with a Social factor (anyone can join).
Today, Social Media is more than just communication.
• It’s more about relationships.
• The medium depicting our regular daily lives.
• Connectivity at an exploitable level of capitalism.
• Blurring the line between Actual & Virtual world.

4. Social Media…
• Whether its Connectivity, Communication, Education
& Learning, Social Media has brought a revolution.
And importantly ,the effects cannot be undone.
(Solis)
• Social Media > Social Economy > Connected
Consumerism
• Social Media is great, but NOT a rocket science that
could make your business fly. It needs time, devotion
and most importantly a strategic planning.

5. On Social Media

6. The growth of 2 SM giants
In India

7. Facebook In India in last
3 months
Source: SocialBakers

8. SM in Lead Generation

9. The types of SM
• There’re 3 Basic Types of Social Media:
• 1. Publish, 2. Share and 3. Network
• The line between these 3 types is no more as
distinct as it was earlier. Some of the
platforms rigorously fall under 2 or even all
the 3 categories with the increased complexity
of their structure over time.

10. The types of SM
• Publishing platforms: The platforms that enable
everyone to publish anything.
• Sharing one: Promote anything to anyone.
• Networking: Connect with anyone.
• (Publish it, Share it, Connect on …. But
Responsibly)

11. Types of Journalists
on SM
• 3 groups of Journalists on Social Media:
1. Getting a Grip:
2. Utilizing Fully:
3. Professional Only:
• Remember, SM is not a rocket science
marketing equipment, rather a social tool with
connected consumerism.

12. What tools to use?
• Facebook, G+,
• Twitter,
• Linkedin groups,
• Flickr,
• Pinterest,
• Tumblr, Blogger, Wordpress

13. Tools to Use…
• General/Friends: Facebook, G+
• Professional: Linkedin, Twitter,
• For photo related your work: Flickr
(showcase), Pinterest (wider spread),
Slideshare
• Take Away 1: Stress on the interconnectivity and
relationship overlapping on these platforms.
• Take Away 2: Have a Blog for your ITEMS.

14. A Project by SMCAssam

15. Thank You
• On Twitter @SyedMRaza
• FB FB.com/SyedMRaza.in
• syed@socialmediasimplify.com
• http://www.SocialMediaSimplify.com