Digital marketing in 2019 - A session for the MBA students of National Institute of Technology, Silchar, Assam, India. Delivered by Syed Mohsin Raja, Digital Media Educator/Strategist. Assam.

1. Digital Marketing in 2019
Presented by: Syed Mohsin Raja
Organised By:
Department of Management Studies, NIT, Silchar
A Guest Talk on the Occasion of
7th Foundation Day of the Dept. of Management Studies,
NIT, Silchar

2. What Do You Want in Your Life?

3. Story to Start with…
“The largest enemy of change and
Leadership isn’t a ‘NO,’
it’s a ‘NOT YET.”
- Seth Godin

4. Employability-skills for MBAs
1. Analysis,
2. Academic Achievement,
3. Commitment,
4. Practicality,
5. Capacity for Hard/Smart work,
6. Communication Skills,
7. Maturity & Intellectual Creativity,
8. Decisiveness,
9. Group Skills.

5. Interview-skills for MBAs
1. C.A.R formula (by Kirsty Bonner),
2. The -1/+1
3. Acing “Tell me about Yourself”,
4. What should YOU ask?
5. 1 Thing NOT to do after the interview.
During the Linkedin Session

6. Facebook/Linkedin Users

7. Facebook Users in Silchar (21 – 28 Yo)

8. Facebook Users (Interested in MBA)

9. Linkedin Users

10. The Growth in NE States
NE – STATES Computers (%) Internet (%)
Arunachal 8.2 2
Assam 9.3 1.7
Manipur 9 2.1
Meghalaya 7.6 1.5
Mizoram 15.2 2.5
Nagaland 8.9 1.7
Sikkim 11.5 3.3
Tripura 7.2 1
Data Source: Census 2011

11. Internet Growth – PAN India
Internet Penetration in India:
1st 100 Million = A Decade
2nd 100 Million = 3 Years
Current Userbase = 500+ million

12. The Growth (Worldwide)
2008 ----------------------------------------------------------- 2018

13. The Negative Growth
2008 ----------------------------------------------------------- 2018

14. The Shocking Growth
2008 ----------------------------------------------------------- 2018

15. The Growth

16. WHAT THESE GROWTH
FIGURES TELL US?
Change is inevitable. Digital is the New Mantra.
Automobile Market might fall; But mobile device Market will NOT!

17. Mango Tree

18. Mango Tree

19. Digital Media

20. Definition of Digital Media
“Digital media are any media that are encoded in a machine-readable format.
Digital media can be created, viewed, distributed, modified and preserved on
computers. Computer programs and software; digital video; web pages and
websites, including social media; data and databases; digital audio, such as mp3s;
and e-books are examples of digital media.” - Wiki
“Any media that can be produced, reproduced, stored,
shared on and using a digital device.”
Digital media can be either ONLINE or OFFLINE.

21. Acceptance of Digital Media
Technology Acceptance Model: Fred Davis, 89’

22. Marketing

23. Traditional Marketing

24. Why Digital Marketing
1. Saves Time & Effort,
2. Economical,
3. Flexibility,
4. Instant feedback,
5. Impactful,
6. Real-time Analysis.

25. Key Components
1. Web Design,
2. SEO/SEM,
3. Display Ads/PPC,
4. Social Media Marketing,
5. Email Marketing,
6. Content Marketing,
7. Affiliate Marketing,
8. Analytics.
9. Chatbot

26. Web Design
Simply stated, it is the Process of Creating a
Website.

27. SEO & SEM
- Search Engine Optimization
- Search Engine Marketing.

28. SEO & SEM
- Search Engine Optimization is ORGANIC,
- Search Engine Marketing is INORGANIC/PAID

29. Types of SEO
3 Types of SEO are:
1. On-page,
2. Off-page, and
3. Technical SEO.

30. Display Ad or PPC

31. PPC Structure
Ad
Campaign
Ad Sets
Ads

32. FB PPC Structure

33. FB PPC Types

34. Audience Targeting

35. Audience Targeting
What is Your Favourite Song Ever?
Interest – Behaviour – Geographic - Demographic

36. Target Customer Loyalty

37. Social Media Marketing
- ORGANIC
- INORGANIC/PAID

38. SMM Tools

39. SMM Tools

40. Email Marketing

41. Types of Email
- Reach & Welcome,
- Promotional Campaign,
- Newsletter,
- Triggered Email,
- Post-purchase and Customer Loyalty mail,
- Social campaign email,
- Abandoned cart mailing.

42. Tools for Email Marketing

43. Affiliate Marketing

44. Analytics

45. ChatBots

46. Digital Marketing Strategy

47. Digital Marketing Strategy

48. Reports
•Content Report,
•Platform Report,
•Growth Graphs,
•Feedback & Development

49. Tips to Win the Digital Race
1. Video
2. LinkedIn/FB
3. Stories
4. Focus on Foundations
5. Messenger and Chatbots
6. Mobile Matters More
7. Outstanding Content
8. Integrate Analytics
9. Creativity Wins

50. Tips to Win the Digital Race
Newton’s Second Law
F = ma

51. Interview Formulae
• C.A.R = Content / Action / Result for Situation Handling
• -1/+1 = Negative to Positive for answering Weakness
• Tell Me About Yourself = WHAT I’m + WHO I’m = WHY I’m
applying
• 1 Thing NOT to do is REWIND.
Credit: Kirsty B.

52. ATS Friendly CV/Resume
Credit: Kirsty B.

53. Shark in a Tank

54. THANK YOU
Syed Mohsin Raja
syed@*****
+91-******8999
Twitter @SyedMRaza