Learning about copywriting what copywriters have and you don't

1. Learning Copywriting

2. Learning Copywriting
If you are a good writer, you should be able to pick up
copywriting. The key behind copywriting is that you must
understand that you’re writing in a different style and to
a different audience. A good quote that will be used to
start this article comes from the book The Copywriter’s
Handbook, A Step-By-Step Guide to Writing Copy that
Sells. “A copywriter is a sales person behind a
typewriter.” (P.1 of book mentioned above)
This is the key when you are learning copywriting. You
must learn to communicate with the audience in a way
that persuades them to buy the product or service that
you are writing about. There must be an initial
connection that is made or else you’ll find that you’ve
lost the audience’s attention. In this day and age, people
are inundated with the number of advertisements that
they see every day and quickly discard any advertisement
that does not fit within their perspective immediately.
You must realize that your writing cannot be for the
entertainment of an audience now but rather to sell a
product or service.

3. As a quick introduction to some of the important points
on learning copywriting, the first key is to pay attention
to the headline. The headline is read more often than
copy at an exponential rate. If you cannot catch
someone’s attention with the headline, you have wasted
the rest of your sales copy. A sales letter essentially only
has about five seconds in which you can grab a person’s
attention and the headline is one the most important
factors in being able to pull that attention. This is just an
example of copywriting and what you must look for.
In learning copywriting, look into the works of Dan
Kennedy. He is one of the foremost experts on the
subject and he has said before that he became better by
continual development of his skills. If you would like to
learn more about any one of his books, look into the
following title: The Ultimate Sales Letter. You will want to
make yourself a lifelong student of the subject in learning
copywriting because there is always something more to
know.
Hopefully this article on learning copywriting has helped
you. This field will seem very challenging but at the same
point it is one of the more interesting fields that you can

4. find out there. The key to being successful and
copywriting is to learn from what you do. If you
constantly read and continue to develop your skills, you’ll
find that you will become a great copywriter. It is hard
within a single page to truly give you an idea of what it
takes to be a copywriter but go back to the quote at the
beginning of the article that a copywriter is a person who
sells. Your goal is to educate an audience in a way that
persuades them. This is the only difference between how
you currently write and how you will write as a
copywriter.
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