SlideShare a Scribd company logo

Build Communities - Ritu Mittal Mukherjee

•
•
S
Sycabe

Explore how to turn an online audience into a loyal community.

Business
1 of 14
Download to read offline
Date: November 16, 2019 Content & Community Ritu Mittal Mukherjee, creating Targeted User Engagements, Brand Solutions, NBU, Activating BTL
Why a Community? COMMON PURPOSE ✤ Cognitive ✤ Physiological ✤ Emotional ✤ Financial
The CommonThread? ✤ Let us walk through few Journeys…
Intersections for a Community? ✤ Life Events ✤ Realisation that one needs help ✤ Calling out for help ✤ Making Contact ✤ Conversation ✤ Fulfilment ✤ Pass it on?
User Journey Map ✤ Activities for a particular Use Case ✤ Touch points for interventions ✤ Need for Info ✤ Which formats of Info ✤ Info provided by whom? ✤ Need for a personal Connect ✤ Peer ✤ Expert/ Validator ✤ Fulfilment of need ✤ Feedback ✤ Will your user Pass it On ?
Cohorts ✤ Common Thread again!
Should we differentiate? ✤ Basis of User Journey ✤ Create customised experiences
User Engagements ✤ Explore the Value of Content driven engagement ✤ Explore the Value of Emotion driven engagement ✤ Explore the Value of Utility driven engagement
Who makes a Community? ✤ Generators ✤ Drivers ✤ Consumers
Content ✤ Expert driven ✤ User Generated Content ✤ Curation ✤ Disclaimers ✤ Validation ✤ Plagiarism
What more for the Community or forYOU? ✤ Branded Content ✤ Content to Commerce ✤ Community to Commerce
Metrics ✤ Is emotion a metric? ✤ Engagement basis effort ✤ Sessions ✤ Stickiness ✤ Retention

Recommended

Bryce Roth 2013 CUES Next Top Credit Union Exec Presentation
Bryce Roth 2013 CUES Next Top Credit Union Exec PresentationBryce Roth 2013 CUES Next Top Credit Union Exec Presentation
Bryce Roth 2013 CUES Next Top Credit Union Exec PresentationCUES Emerge
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital CitizenshipSaraWolfson2
 
B2B Community Building - a discussion and roadmap - mesh conference 2010
B2B Community Building - a discussion and roadmap - mesh conference 2010B2B Community Building - a discussion and roadmap - mesh conference 2010
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
 
Hope is not a strategy - join the conversation
Hope is not a strategy - join the conversationHope is not a strategy - join the conversation
Hope is not a strategy - join the conversationShelby
 
Social Media And The Ia
Social Media And The IaSocial Media And The Ia
Social Media And The IaIIA Georgia
 
Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...Votility
 
Mc422 emotions 2016
Mc422 emotions 2016Mc422 emotions 2016
Mc422 emotions 2016POLIS LSE
 
New Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowNew Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowCaroline Greener
 

Recommended

Bryce Roth 2013 CUES Next Top Credit Union Exec Presentation
Bryce Roth 2013 CUES Next Top Credit Union Exec PresentationBryce Roth 2013 CUES Next Top Credit Union Exec Presentation
Bryce Roth 2013 CUES Next Top Credit Union Exec PresentationCUES Emerge
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital CitizenshipSaraWolfson2
 
B2B Community Building - a discussion and roadmap - mesh conference 2010
B2B Community Building - a discussion and roadmap - mesh conference 2010B2B Community Building - a discussion and roadmap - mesh conference 2010
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
 
Hope is not a strategy - join the conversation
Hope is not a strategy - join the conversationHope is not a strategy - join the conversation
Hope is not a strategy - join the conversationShelby
 
Social Media And The Ia
Social Media And The IaSocial Media And The Ia
Social Media And The IaIIA Georgia
 
Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...Votility
 
Mc422 emotions 2016
Mc422 emotions 2016Mc422 emotions 2016
Mc422 emotions 2016POLIS LSE
 
New Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowNew Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowCaroline Greener
 
Stewardship is the Strategy
Stewardship is the StrategyStewardship is the Strategy
Stewardship is the StrategyBloomerang
 
The Future of Social: Rebel Cocktail 3ª edición
The Future of Social: Rebel Cocktail 3ª ediciónThe Future of Social: Rebel Cocktail 3ª edición
The Future of Social: Rebel Cocktail 3ª ediciónGood Rebels
 
Guardian cardiff & community engagement at the Guardian
Guardian cardiff & community engagement at the GuardianGuardian cardiff & community engagement at the Guardian
Guardian cardiff & community engagement at the GuardianHannah Waldram
 
Social Media Strategy For Businesses
Social Media Strategy For BusinessesSocial Media Strategy For Businesses
Social Media Strategy For BusinessesLauren DeLong
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social NetworkingSteve Lowisz
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'Tom De Ruyck
 
Social Networking At IYI
Social Networking At IYISocial Networking At IYI
Social Networking At IYIjroesler
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO'sAgency 323
 
Evolucion o Revolucion ..
Evolucion o Revolucion .. Evolucion o Revolucion ..
Evolucion o Revolucion .. Universidad de Nariño
 
Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
If you try to build community, will they come?
If you try to build community, will they come?If you try to build community, will they come?
If you try to build community, will they come?Daniel Lee
 
Writing A Hypothesis For A Research Pap
Writing A Hypothesis For A Research PapWriting A Hypothesis For A Research Pap
Writing A Hypothesis For A Research PapAndrea Christian
 
Sophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each otherSophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each otherHugh Stephens
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Calvin Jones
 
Digital Marketing and Strategy
Digital Marketing and StrategyDigital Marketing and Strategy
Digital Marketing and StrategyMyGuest_CaryaGroup
 
9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto
9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto
9 Digital Marketing Trends To Know In 2019 - PodCamp TorontoAngela LaGamba
 
Community Engagement 101
Community Engagement 101Community Engagement 101
Community Engagement 101RecruitDC
 
Groundswell Chatter
Groundswell ChatterGroundswell Chatter
Groundswell ChatterScanenergi A/S
 
Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Lauren Vargas
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledCaitlinCummins3
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerPusat Herbal Resmi BPOM
 

More Related Content

Similar to Build Communities - Ritu Mittal Mukherjee

Stewardship is the Strategy
Stewardship is the StrategyStewardship is the Strategy
Stewardship is the StrategyBloomerang
 
The Future of Social: Rebel Cocktail 3ª edición
The Future of Social: Rebel Cocktail 3ª ediciónThe Future of Social: Rebel Cocktail 3ª edición
The Future of Social: Rebel Cocktail 3ª ediciónGood Rebels
 
Guardian cardiff & community engagement at the Guardian
Guardian cardiff & community engagement at the GuardianGuardian cardiff & community engagement at the Guardian
Guardian cardiff & community engagement at the GuardianHannah Waldram
 
Social Media Strategy For Businesses
Social Media Strategy For BusinessesSocial Media Strategy For Businesses
Social Media Strategy For BusinessesLauren DeLong
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social NetworkingSteve Lowisz
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'Tom De Ruyck
 
Social Networking At IYI
Social Networking At IYISocial Networking At IYI
Social Networking At IYIjroesler
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO'sAgency 323
 
Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
If you try to build community, will they come?
If you try to build community, will they come?If you try to build community, will they come?
If you try to build community, will they come?Daniel Lee
 
Writing A Hypothesis For A Research Pap
Writing A Hypothesis For A Research PapWriting A Hypothesis For A Research Pap
Writing A Hypothesis For A Research PapAndrea Christian
 
Sophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each otherSophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each otherHugh Stephens
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Calvin Jones
 
Digital Marketing and Strategy
Digital Marketing and StrategyDigital Marketing and Strategy
Digital Marketing and StrategyMyGuest_CaryaGroup
 
9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto
9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto
9 Digital Marketing Trends To Know In 2019 - PodCamp TorontoAngela LaGamba
 
Community Engagement 101
Community Engagement 101Community Engagement 101
Community Engagement 101RecruitDC
 
Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Lauren Vargas
 

Similar to Build Communities - Ritu Mittal Mukherjee (20)

Stewardship is the Strategy
Stewardship is the StrategyStewardship is the Strategy
Stewardship is the Strategy
 
The Future of Social: Rebel Cocktail 3ª edición
The Future of Social: Rebel Cocktail 3ª ediciónThe Future of Social: Rebel Cocktail 3ª edición
The Future of Social: Rebel Cocktail 3ª edición
 
Guardian cardiff & community engagement at the Guardian
Guardian cardiff & community engagement at the GuardianGuardian cardiff & community engagement at the Guardian
Guardian cardiff & community engagement at the Guardian
 
Social Media Strategy For Businesses
Social Media Strategy For BusinessesSocial Media Strategy For Businesses
Social Media Strategy For Businesses
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social Networking
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
 
Social Networking At IYI
Social Networking At IYISocial Networking At IYI
Social Networking At IYI
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for Synagogues
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO's
 
Evolucion o Revolucion ..
Evolucion o Revolucion .. Evolucion o Revolucion ..
Evolucion o Revolucion ..
 
Social Media
Social MediaSocial Media
Social Media
 
If you try to build community, will they come?
If you try to build community, will they come?If you try to build community, will they come?
If you try to build community, will they come?
 
Writing A Hypothesis For A Research Pap
Writing A Hypothesis For A Research PapWriting A Hypothesis For A Research Pap
Writing A Hypothesis For A Research Pap
 
Sophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each otherSophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each other
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013
 
Digital Marketing and Strategy
Digital Marketing and StrategyDigital Marketing and Strategy
Digital Marketing and Strategy
 
9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto
9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto
9 Digital Marketing Trends To Know In 2019 - PodCamp Toronto
 
Community Engagement 101
Community Engagement 101Community Engagement 101
Community Engagement 101
 
Groundswell Chatter
Groundswell ChatterGroundswell Chatter
Groundswell Chatter
 
Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101
 

Recently uploaded

Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledCaitlinCummins3
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerPusat Herbal Resmi BPOM
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Hararedoctorjoe1984
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsStefan Wolpers
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARdoktercalysta
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFCaitlinCummins3
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta
 
1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performanceirhcs
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfAgusHalim9
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...brennadilys816
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Aurelien Domont, MBA
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller
 

Recently uploaded (20)

Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
(推特）Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特）Twitter账号批发(自助购买网址🎉top233.com🎉)(推特）Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特）Twitter账号批发(自助购买网址🎉top233.com🎉)
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 

Build Communities - Ritu Mittal Mukherjee

  • 1. Date: November 16, 2019 Content & Community Ritu Mittal Mukherjee, creating Targeted User Engagements, Brand Solutions, NBU, Activating BTL
  • 2.
  • 3.
  • 4. Why a Community? COMMON PURPOSE ✤ Cognitive ✤ Physiological ✤ Emotional ✤ Financial
  • 5. The CommonThread? ✤ Let us walk through few Journeys…
  • 6. Intersections for a Community? ✤ Life Events ✤ Realisation that one needs help ✤ Calling out for help ✤ Making Contact ✤ Conversation ✤ Fulfilment ✤ Pass it on?
  • 7. User Journey Map ✤ Activities for a particular Use Case ✤ Touch points for interventions ✤ Need for Info ✤ Which formats of Info ✤ Info provided by whom? ✤ Need for a personal Connect ✤ Peer ✤ Expert/ Validator ✤ Fulfilment of need ✤ Feedback ✤ Will your user Pass it On ?
  • 9. Should we differentiate? ✤ Basis of User Journey ✤ Create customised experiences
  • 10. User Engagements ✤ Explore the Value of Content driven engagement ✤ Explore the Value of Emotion driven engagement ✤ Explore the Value of Utility driven engagement
  • 11. Who makes a Community? ✤ Generators ✤ Drivers ✤ Consumers
  • 12. Content ✤ Expert driven ✤ User Generated Content ✤ Curation ✤ Disclaimers ✤ Validation ✤ Plagiarism
  • 13. What more for the Community or forYOU? ✤ Branded Content ✤ Content to Commerce ✤ Community to Commerce
  • 14. Metrics ✤ Is emotion a metric? ✤ Engagement basis effort ✤ Sessions ✤ Stickiness ✤ Retention