Psychological Study of Color and its Role in User Experience Design
•Download as PPTX, PDF•
1 like•888 views
Color is often considered to be purely cosmetic. In User Experience, Color Symbolism is often interchangeably used with Color Psychology, which is not true. Colors might have a subjective response, but the reactions are alarmingly predictable! In this slide, we discuss on how Color should be appropriately used by not just its symbolism but also the psychological aspect of it in websites and apps to make User Experience far better and predictable. This was presented in S.P.IT College, Andheri in association with UXPloration by TechVed Consulting.
