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Launching Krispy Natural: Cracking the Product Management Code
1.
THE PROBLEM
2.
STRATEGIES MAINTAIN DSD SYSTEMS
TO INCREASE REVENUES EXPLORE CAPABILITIES IN SALTY SNACK CATEGORY IMPROVE PRODUCT TASTE AND QUALITY
3.
IMPROVING TASTE AND
QUALITY INCREASED PACKAGE SIZE AVAILABLE IN DIFFERENT FLAVORS
4.
DSD SYSTEMS
5.
CONSUMER RESEARCH
6.
7.
8.
9.
10.
RESULTS
11.
Minneapolis. Honolulu, Hawaii. San Francisco,
Calif. Denver/Boulder, Colo. Seattle, Wash. Boston, Mass. Washington D.C. Austin, Texas. TOP HEALTHIEST CITIES IN U.S.
12.
MARKETING STRATEGY Celebrity Endorsement
TOM BRADY
13.
14.
15.
COMPETITORS’ ANALYSIS
16.
SUMMARY STRATEGIES CONSUMER RESEARCH RESULTS SWOT ANALYSIS COMPETITORS’
ANALYSIS
17.
Made by: suyash
upadhyay rcoem Nagpur During a marketing internship under the guidance of sameer mathur iim lucknow
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