Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication 1) About 2) History 3)Company’s target 4) Brand operation 5) Subsidiary brand 6) Brand ambassador 7) Partnerships 8) Competitors 9) IMC marketing strategy 10) Reason for success 11) Approach in the middle east countries 12) Challenge 13) Today’s position

1. #WORTHSAYING

2. ABOUT
L’Oreal is one of the leading beauty and
cosmetic companies in the world with
well-segmented product offerings in 130
countries.
Present CEO- Jean-Paul Agon

3. HISTORY
In 1909 it was founded by a young chemist
Eugene Schueller who formed a company that
sold hair dyes to hairdressers which later
became the L’Oreal Group
L'Oréal got its start in the hair-colour business, but the
company soon branched out into other cleansing and
beauty products and markets over 500 brands.

4. COMPANY’S TARGET
L’Oreal Paris has targeted the young and modern market by
changing the face of beauty marketing through integration
of traditional and digital media.
Then Now

5. BRAND OPERATION
1. Hair care 2. Skin care 3. Makeup
4. Hair colour 5. Fragrance

6. SUBSIDIARY BRAND
1. Consumer products
2. Professional products
3. Active cosmetics
4. Luxury products

7. BRAND AMBASSADOR
Sonam
Kapoor
Aishwarya Rai
Bachhan
Deepika
Padukone

8. PARTNERSHIPS
L’Oreal Paris has partnered with
Rent the Runway, the leading
online destination for designer dress
and accessory rentals.
L’Oreal Paris has sponsored in Melbourne Fashion
Festival that showcases the latest fashion and beauty
trends from Australia and around the world.

9. COMPETITORS
1. Revlon
2. Chambor
3. Lakme

10. IMC MARKETING STRATEGY
L’Oreal’s key components of IMC strategy are:
• Promotional events
• Collaboration with fashion events
• Advertising
• Interactive marketing
• One-stop beauty channel- YouTube

11. PROMOTIONAL EVENTS
L’Oreal effectively conducts promotional events with
celebrity power of its brand ambassadors from
nearly 20 international red carpets including
Cannes Film festival.

12. COLLABORATION WITH FASHION
EVENTS
L’Oreal has conducted several fashion events all over the world.

13. ADVERTISING
L’Oreal was able
to reach each and
every customer
all around the
world through its
advertisement.

14. INTERACTIVE MARKETING
L’Oreal conduct
workshops in
world-class malls
to reach relevant
audiences.

15. ONE-STOP BEAUTY CHANNEL
L’Oreal teamed up
with YouTube to
produce a one-
stop beauty
channel called
destination beauty

16. REASON FOR SUCCESS
• Satisfying customer demand
• Building a variety of segment of the universal
market
• Brand extension

17. APPROACH IN MIDDLE EAST
COUNTRIES
L’Oreal endorses a top Lebanese artist,
Najwa Karim as the first brand
ambassador in the Middle East.
L’Oreal developed its promotional
campaign in 2014- the Eid Look
campaign.
L’Oreal has partnered with Mood.com-
exclusive beauty and fashion website.

18. CHALLENGE
• Sustainability desirable
• High prices due to high import duty
• Availability of duplicate product at lower price

19. TODAY’S POSITION
At present L’Oreal Paris has an operation in over 130
countries employing 78,600 people with a turnover of
13.7 billion

20. SUMMARY
• About
• History
• Company’s target
• Brand operation
• Subsidiary brand
• Brand ambassador
• Partnerships
• Competitors
• IMC marketing strategy
• Reason for success
• Approach in the middle east countries
• Challenge
• Today’s position

21. DISCLAIMER
Created by Sutapa Nandy, KIAMS Pune during marketing
internship by Prof. Sameer Mathur, IIM Lucknow.