My Work: United Orthopedic Group Logo
I’ve had the privilege of knowing United Orthopedic Group owner Greg Nelson for years, both personal and professionally. You might remember him from the Bledsoe projects I’ve shared with you, as UOG is Bledsoe’s parent company. I was thrilled when he asked me to help build marketing framework for UOG as the marketing and communications lead. I started with their logo proposing several concepts based on strategy and positioning for the brand – portraying global presence and strength. The team agreed they all loved this circular icon, but initially, it was too generic. I worked to engineer the right type of open sphere that creates a sense of movement and momentum that flows with into the typography – making the elements work as a part of each other, working together. This final image – the visual, typography and color pallets – work together just perfectly to deliver a strong corporate brand elevating UOG as an industry leader and positioning the company as a solution for brick and mortar businesses and orthopedic production manufacturers throughout the U.S. Need more marketing muscle on your management team? Q2Mark is the answer. Clients trust founder Susie Hays and her team of senior marketing experts for their industry insights, award-winning creative, game-changing business improvements and winning growth strategies. Our Contract Chief Marketing Executives operate as integrated members of your leadership group, empowering you with a proven market-based perspective equally suited to helping you define a direction and deliver outstanding tactical results. Companies worldwide have relied upon Q2MARK to create their brands, launch new products, improve customer loyalty, solve challenges and build more successful businesses. Our marketing, communications, and consulting services can help you grow without having to hire a full-time CMO or VP of Marketing. As a part-time marketing executive addition to your management team, Q2Mark can offer you proven strategies, manage the implementation of your tactical projects and/or provide coaching services to you and your team. If you are interested in learning more about how Q2Mark’s experienced marketing consultants can help you assess your situation and offer an informed perspective on how to approach your growth, request a complimentary consultation today at www.Q2Mark.com or, to get started, contact us at 760.458.9201 or Susie@Q2Mark.com.
