2. • Foundation & Plumbing: Creating Event Source Groups
• OHHH SHINY: Funnels, Cohorts & Using the Info
• Retention & Cross-Device Data
Woohoo! Let’s Go.
4. Examples? I Got ‘Em
• Did people who interacted with your Page purchase?
• Are people who comment on posts more valuable than those who
don’t?
• Do certain ages tend to be retained for longer periods of time?
• And a whole lot more!
7. P.I.T.A. Alert: Pixel Share!
If the pixel isn’t shared with you, it will not appear as a potential pixel
source when you make your ESG…yes, even if you are an admin on
the Ad Account.
8. Extra P.I.T.A. Alert: Glitchy
Recently I have run into this house of mirrors where when you try and
share, it just kicks you out the business accounts you have access to,
with no explanation. Here’s how to proceed.
I know, hard to believe FB Ads would be glitchy.
9. Extra P.I.T.A. Alert: Glitchy
1. Client must go to
Business Settings, then
click on “Pixels.”
I know, hard to believe FB Ads would be glitchy.
2. Click the pixel they need
to give you access to.
10. Extra P.I.T.A. Alert: Glitchy
3. Click “Assign Partner” and then they put in your Business
account ID. THEN it should appear for you.
14. The Gold Is Over This Way
Note: Analytics Will Not Give you Beyonce Hair-Blowing
15. Activity: Funnels
Dig into conversion rates and time lengths for any specific event
groups.
In other words: what do outcomes look like for people who did this and
also that?
20. The So What…
We then invested in top of funnel PPE campaigns to focus on engagement driving
Increased engagement remarketing pool size by 18%
Increased Relevance Score dropped CPM by 8%
Increased sales volume by 9%
25. Drumroll…
Social interaction data can help you see where to drive more value and
larger gains.
(Facebook is a social media platform. It always surprises folks when
they remember this.)
36. • Get those ESGs sorted out. (Godspeed.)
• Fiddle with things. Find what works for your particular
situation. It’s less lather-rinse-repeat vs. Google Analytics.
• Go from “oh, that’s cool” to why it MATTERS.
Start Simple & Mess Around!