KeySplash Creative, Inc. President & CEO, Susan Gunelius, delivered this presentation with Paula Crerar, Sr. Director of Content Marketing for Brainshark, for a March 2013 webinar sponsored by Brainshark. The presentation teaches how to repurpose content as part of a content marketing strategy that builds a brand and business without significantly increasing the marketing budget.
Insurers' journeys to build a mastery in the IoT usage
Repurposing Content to Extend Your Brand, Not Your Budget
1. Repurposing Content to
Extend Your Brand,
Not Your Budget
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2. Today’s Speakers
Susan Gunelius Paula Crerar
President & CEO of Sr. Director, Content
KeySplash Creative, Inc. Marketing, Brainshark, Inc.
4. Repurposing Content to
Extend Your Brand,
Not Your Budget
Susan Gunelius
President & CEO
KeySplash Creative, Inc.
Author of
Content Marketing for Dummies
18. Beyond In-house
Experts | Consultants | Authors
History of AmEx Open Forum
Source: Case Study: OPEN Forum, Scott Roen, VP OPEN Forum
http://www.slideshare.net/fmsignal/case-study-open-forum-scott-roan
22. Website & Blog Facebook
Google+ YouTube
Twitter Pinterest Instagram
23. Blog Posts Presentation YouTube Video
Facebook Image
Ad Copy
Updates Slideshow
Research Email
Pinterest Pins Ebook
Report Newsletter
Seminar
Infographic White Paper
& Webinar
Press Release Twitter Updates Brochure
Here’s an example of repurposing a 1) whitepaper on trends in mobile, social and video behind a registration page Becomes 2) video infographic becomes twitter, Pinterest, YouTube, LinkedIn and facebook content, 3) blog article on trends AND 4) how to make video infographics, 5) guest post on infographic, 6) talking points for webinars and speaking opps, 7) one section of a resource page on our web site – good for SEO, 8) sales rep uses in sales process 9) PowerPoint slides that can be used for sales or marketing purposes 10) Newsletter article