Barefoot Introduction

1. Cleaner Affordable Reliable
1
Energy access solutions
Impacted: 42,00,000 LIVES WORLDWIDE!
Global multinational
Innovating Solar Products & Distribution to
Power Rural Population.

2. • Company Overview
• Market Opportunity
• Product Range
• Quality Assurance
• Training and marketing support
• Warranty and after sales service
• Social Impact
Contents:
Spreading happiness and creating smiles

3. 3
• Australian company, a brand well known globally. Funded by European
funders and headed by CEO Mr. Rick Hooper ( Ex-global manufacturing
head of Philips)
• Founded in 2005, designs, manufactures, distributes & services solar
energy access solutions
• Present in 22+ countries & sold more than 10,00,000 solutions globally
• Successful entered into million dollar partnership with Kenya Tea
development association and Unilever.
• Trade marks are protected limiting the risk of unauthorized misuse.
Barefoot Power India is a fully owned subsidiary of Barefoot Power Australia
Barefoot Power - a Global Solar Power Company 1. Uganda
2. Kenya
3. Indonesia
4. Ghana
5. Senegal
6. Tanzania
7. Haiti
8. Rwanda
9. Burundi
10. Congo
11. Zambia
12. America
13. Pacific Rim 21 Pakistan 27.Egypt 33. China
14. Ethiopia 22. Nepal 28. Australia
15. Mali 23.Solemom 29 Solomon Island
16. Papua New Guinea 24.Fiji 30 Philippines
17. South Africa 25.Nigeria 31 Cambodia
18. India 26.Australia 32 Bangladesh
• Barefoot Power India has it’s headquarters at Bangalore and partnerships across 15+ states.
• We are a profit organization and achieved our profits in the 2nd Year of our operations.
• Our products are redesigned based on consumer needs - brighter lights, power for fans & televisions.
• BFP India has strategic partnership with TERI, IFC , Global Lighting Association, UNDP, Kiva, USAID, Arc Finance, Micro-energy credit, GIZ,
NABARD, ESAF micro-finance, DCBS MFI, WSDS MFI , KDS MFI, Canara Bank, Jindal Steel, Indian Oil and many more..
• Plans to start operations in Vanuatu, Combodia, Fiji, Solomon Islands and all Asia-Pacific Countries by 2017.

4. SIGNIFICANT MARKET POTENTIAL
0.2
bn
2.7 bn 6 bn 50 bn
Today’s market
(USD)
SPL1 market
(USD)
SHS2 potential
market (USD)
All solar product and accessories
potential market (USD)
Short term solar lighting market
•The market for solar lanterns (SPL) is increasingly crowded with
competitors – but still sees low market penetration
•End users are becoming more sophisticated and, with increasing product
choice decisions, consider features and aspirations rather than only cost
•SPLs are considered an important step for brand building and increasing
demand for more renewable energy products and services
•Barefoot, therefore, focuses on the premium end of the SPL market (USD
30+ retail) and small solar home systems (SHS) (USD 40-USD 200 retail)
Source: GOGLA June 2014 report (GSMA,Dalberg analysis, EIA.gov, A.T. Kearney), 1- Solar Portable Lights, 2 – Solar Home Systems
Mid-to-long term solar power market
•Few companies are positioned to participate in the USD 50 billion market for
larger SHS and accessories such as TVs, fans, radios, refrigerators, laptop
chargers & lithium Ion based street lights
•Higher capital costs, however, limit purchases with cash; in-roads to this
market are via financed products until disposable income increases
•Finance can either be via Pay-As-You-Go (PAYG) technology, microfinance or via
large enterprises that are willing to support employees or distribution partners
•The PAYG model has high capital requirements – so currently Barefoot Power
focuses on microfinance and large enterprises. The advantages being this shifts
risk of the end-user financing away from Barefoot Power and reduces customer
acquisition costs by leveraging existing networks of potential end users.
30 bn
All solar product potential
market
(USD)

5. The Energy Crisis
• According to World Bank’s Off-Grid Lighting Consumer Perceptions Study 2015, around 800 million people in
Asia are without adequate provision of electricity. They can be grouped into Off-grid, un-served: who are not
connected to the national grid, and (b) On-grid, underserved: who are connected to the national grid, but
experience daily load-shedding in excess of 10 hours on average.
• Most of the off-grid, un-served households rely on kerosene lanterns and candles. Though widely perceived to
be inexpensive, fuel-based lighting devices in reality are costly in the long run, inferior in terms of the quality of
light they provide, dangerous both for general safety and health, and harsh on the environment polluting by
emission of Nitrous Oxide.
• Most of the on-grid, underserved households use battery powered torches or rechargeable lights and candles
for their lighting needs. Many of the devices in their use, though more diverse and expensive, offer no
assurance of quality and fail miserably on the promises of durability and effectiveness.
Source: GOGLA June 2014 report (GSMA,Dalberg analysis, EIA.gov, A.T. Kearney), 1- Solar Portable Lights, 2 – Solar Home Systems

6.  Established in 2005, completed 10 years
Barefoot Power Uniqueness
 Trade marks are actively protected thus limiting risk of unauthorised or improper use
 Vast range of product for each customer segment. One stop shop
10,00,000
Unit Sales
 Capacity to supply large inventories
 Lighting Global & MNRE, India certified products and quality managed by six sigma engineers and
Ex- Philip global manufacturing head
 Unique scalable with 2 years warranty (inclusive of Battery)
 On field supportive sales force, high quality marketing material
 High quality and Energy efficient Products with only 0.4% defective ratio

7. Prince Charles with Rick Hooper
(CEO Barefoot Power)
Member of Global Off-grid
lighting association
The Energy Research
Institute
Lighting Asia - IFC
United Nations Development
Program
GIZ
Strategic Partnerships

8. 8
All DC Accessories
like:
Radios
Fan
Television
Laptop charger
Refrigerator
Are Barefoot Power
branded or
approved
Accessories and
come with Two year
warranty (Inclusive
of Battery).
Also provides
customized solutions
Integrated with TERI
Cook stove
Designed
in
Australia

9. Products
9
We believe you deserve the best
Designed
in
Australia

10. Designed
in
Australia

11. 4W
Designed
in
Australia

12. Connect 600Connect 620
Accessories powered by Connect
Designed
in
Australia
• Plug and Play
• Lights up multiple rooms
• Expandable & efficient
microprocessor charge controller
supports up to 60W input,
• Supports 12 V DC appliances (Cook
stove, TV, Fan…)
• Cell phone charging
Connect Charge
Connect 3000
Connect 2000

13. Accessories
6 W Fan MP3 player &
Radio
Laptop Charger 15W DC Pedestal
Fan
Solar TV 55 Litre
Refrigerator
Designed
in
Australia

14. • Micro-controller, improves battery life with efficient
charging and automated power saving mode.
• Avoids self drainage of battery
( Consumes less than 1mA while there is no load)
• Auto sleep mode if not used for 72 hours
• No switches : Switches are prone to defects: get stuck
due to dust, children switch them off etc.
• Intelligent automated charge controller which starts as
soon as the load is switched on.
• Plug in will only accommodate the jack which is
compatible with it , offer ease of installation & use.
Superior Interface
14
Designed
in
Australia

15. Quality Assurance
Lighting Global
Certification
MNRE India
Certification

16. Training
• Understanding the profile/need/product requirement & loan segment of MFI
beneficiary
• Mutually agreement of the training process

17. Sales & Marketing support
• Dedicated Key account manager who coordinates training, product supplies, sales and service.
• Helps to device incentive plans.
• Ensure supply and display of marketing material.
• Field coaching of for the staff.
• Feedback to product development team for any specific requirements.
• Helps to mobilize strategic relationships for scale up.
• Manages support staff.

18. Marketing Material Support
Leaflets
Standee
Banner
Social Media

19. 19
Social and Environmental Impact
Cleaner power to off-grid areas, healthier
work environment
Clean energy is generated which improves the
health environment of rural population.
Enhancing earnings
Weavers ,Shopkeepers & vendors who had to
shut down due to power cuts can now keep
their business running for longer hours
Educating young lives
Children can study for longer hours in cleaner
light without the dangers of fire from
kerosene based lamps and harmful strain to
the eyes
BFP India has impacted more than 2 million lives

20. BFP has impacted more than 4 million lives…

21. Thank You..
Mr. Surendra Allam
( Business Development Executive)
Mobile:+91- 7899760261
Landline: +9180-42007668
Email: surendraa@barefootpower.com,
Skype: Surendraa_4
Website: http://www.barefootpower.com/.