Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartphone

January 5th
2017
How to Shoot Professional
Videos with Your
Smartphone
Wellborn Digital Marketing Boot Camp
marketing@surefiresocial.com

Milestones
201
4Our site visits are up over
40%, we receive almost
twice as many calls from
it and we have gone from
the 6th page to the first in
a very short time. To say
they have done a good job
does not do it justice.
They have done a
fantastic job!
Ray Hoffman
Marketing Director, RbA
Milwaukee
“ “
I really like SurePulse. It’s
an intuitive tool and I like
that everything is in one
place. It's useful, easy to
use and I have a much
better understanding of
how we are performing.
Amy Lindholm
Brand Manager, LP Siding
“ “
AWARDS

Today’s Speaker
Michelle Lettmann
Content & Media Producer

Surefire Social & Wellborn Cabinet Inc. are
Strategic Marketing Partners
https://www.youtube.com/watch?v=VmWYyZnMcOs

Your Path to Become a Digital Marketing Guru
Tracking ROI to Maximize Your Marketing Budget
December 16th, 2016 at 2:00 PM EST
How to Shoot Professional Videos with Your Smartphone
January 5th, 2017 at 2:00 PM EST
Make Google Work for You: A Local Business Guide to AdWords
February 2nd, 2017 at 2:00 PM EST
Never Miss a Lead! 10 Ways to Convert More Website Visitors
March 2nd, 2017 at 2:00 PM EST
Socialize Your Business - Engaging with Homeowners at Every Turn
April 6th, 2017 at 2:00 PM EST
Managing Your Online Reputation & Responding to Reviews
May 4th, 2017 at 2:00 PM EST

Essential equipment you’ll need to create
your own videos
● Use a mic for quality sound
● Film in a well-lighted area
● Use a tripod
● Take advantage of free software (iMovie &
Windows Movie Maker)

Do you produce your own videos and/or
have a YouTube channel?
A) Yes to both
B) Produce my own videos without a YouTube channel
C) Have a YouTube channel but outsource video
production
D) No to both
Question!

2017 is the Year of Video
2016 was the Year of Video
2015 was also the Year of Video
…..
Got questions? Use the chat box!

Top 3 Online Video Properties
A multi-property video strategy is a must
81 Million Unique Viewers

Video Engages Website Visitors
● Visitors who view video
on a website stay 2
minutes longer
● 44% of consumers
made a purchase after
viewing an online video
Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys

Video Optimizes Online Search
● 41% higher click
through rate for
listings and search
results when video
is included
Sources: aimClear 2014

Video Boosts Social Shares
● Videos are shared
1200% more than
links or text
combined
● 89% are likely to
share a video if
they consider it
informative
Source: * Hootsuite 2014, ** Animoto 2013

Video Skyrockets SEO Results
Video is 50X more
likely to get
organic page
rankings on
Google than plain
results.
Source: Forrester Research 2009

Video Gets Email Opens & Actions
Emails with
embedded videos
received 55% higher
revenue per email
and 50% more clicks
compared to emails
with no embedded
video.
Source: Experian 2013. * Brainshark 2014 **Animoto 2014

Video Gets “Cash Registers” Ringing
Service Providers who
have added product
videos saw a 91%
increase in conversion.
Source: LiveClicker 2015.

Video Increases Landing Page
Conversions
Using video on
promotional landing
pages can increase
conversion by 80%.
Book Appointment
Don’t forget to send in
your questions!

Digital video is the most engaging way
for your customers to connect with you
5 Types of Video to Create:
● Interviews / Thought Leadership
● Company Culture
● Seasonal / Holiday
● Projects with Homeowners
● Tips for Consumers
Michelle’s Tip: Have a compelling
introduction, use imagery, play light
music in the background.

1. Interviews / Thought Leadership
● Why are you different
● What makes you better
● Why should they choose you
Michelle’s Tip: Make it fun and lively.
This will keep viewers interested.

2. Company Culture
● Behind the scenes look
● Friendly & professional
● Strengthens that personal connection
Michelle’s Tip: Make sure your surroundings have
good lighting, adjusting audio and video to get
the best effects.

3. Projects with Homeowners
● Show that you’re a real business
● Build trust & credibility
● Add a personal connection
● Brand champion
Michelle’s Tip: Make videos short and
sweet. Avoid going over 5 minutes.

4. Seasonal / Holiday
● Personal
● Considerate
● Humble
Michelle’s Tip: Use a tripod to get the best
focus and change your video settings to
highest resolution for best quality.

5. Tips for Consumers
● How does it work
● Where can I buy it
● What does it look like
● Add in a CTA to your video
● Relevant trends
Michelle’s Tip: Use a teleprompter tool or go off of
what you know best. Have a lapel mic or other
larger mic to produce high quality sound.
Q&A is coming up! Have you
submitted your questions?

Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefiresocial.com
...and a Google Chromecast!
Don’t forget!

Wellborn Digital Marketing Boot Camp
Tracking ROI to Maximize Your Marketing Budget
December 16th, 2016 at 2:00 PM EST
How to Shoot Professional Videos with Your Smartphone
January 5th, 2017 at 2:00 PM EST
Make Google Work for You: A Local Business Guide to AdWords
February 2nd, 2017 at 2:00 PM EST
Never Miss a Lead! 10 Ways to Convert More Website Visitors
March 2nd, 2017 at 2:00 PM EST
Socialize Your Business - Engaging with Homeowners at Every Turn
April 6th, 2017 at 2:00 PM EST
Managing Your Online Reputation & Responding to Reviews
May 4th, 2017 at 2:00 PM EST

FAQ
● Q: Should you share the same video across all social media platforms? (facebook, twitter,
instagram, google plus)
● A: Yes, you want to maximize your views by sharing it on all social media platforms.
● Q: Would you recommend panning while making a video to show the entire room?
● A: It is up to you. Just make sure you have a smooth transition.
● Q: What is the best editing software for an iphone?
● A: If editing directly in iPhone, Splice is a popular editing app.
● Q: Are there any apps for apple to make a 360 panoramic?
● A: 360cam is a top app for shooting video in all angles.
● Q: When filming customers, don't you need some kind of standard release form? For legality
issues?
● A: Yes, it is very important to have a standard release form. You should not post without having the
person being recorded sign a release form.
● Q: Does Android have something like iMovie?
● A: Flipgram: https://flipagram.com/?_lang=en and here is the link to YouTube Creator Studio:
https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.creator&hl=en

Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartphone

Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartphone

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