Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
3. 201
4Our site visits are up over
40%, we receive almost
twice as many calls from it
and we have gone from the
6th page to the first in a
very short time. To say
they have done a good job
does not do it justice. They
have done a fantastic job!
Ray Hoffman
Marketing Director, RbA
Milwaukee
“ “
I really like SurePulse. It’s
an intuitive tool and I like
that everything is in one
place. It's useful, easy to
use and I have a much
better understanding of
how we are performing.
Amy Lindholm
Brand Manager, LP
Siding
“ “
AWARDS
marketing@surefirelocal.com
4. Today’s Giveaway!
1 lucky attendee is going to take
“Home” a free Google Home!
marketing@surefirelocal.com
Ok! Google
who is Surefire
Local?
Must stay till end of webinar!
15. IsYourMarketing/SalesPipelineDysfunctional?
The Remodeling Sales Process
Research Online,
Gather Info
Web Inquiry,
Inbound/Outbound
Call, Shows/Events
Further Online
Research, Sales
Presentation
Sales Presentation,
Lead Nurturing
Job Management,
Production,
Service,
Repeat/Referral
Customer Feedback,
Online Reviews,
Social Media, etc.
25. IsYourMarketing/SalesPipelineDysfunctional?
The Lead
(generating inquiries)
The Call
(inbound/outbound)
Lead Warming
(pre-approach activities)
Presentation
Skills
Systematic
Lead Follow-up
(lead nurturing, asset
recovery)
Repeat/Referral
Strategies
(customer replication,
online reviews, etc.)
Your Marketing/Sales Process
The Lead
Killer USP
Proximity Marketing
Web Strategies
(get some help)
Media
Shows/Events
43. IsYourMarketing/SalesPipelineDysfunctional?
The Lead
(generating inquiries)
The Call
(inbound/outbound)
Lead Warming
(pre-approach activities)
Presentation
Skills
Systematic
Lead Follow-up
(lead nurturing, asset
recovery)
Repeat/Referral
Strategies
(customer replication,
online reviews, etc.)
The Call
Improve Response Time
(huge)
Call Analytics
Training and Scripting
Your Marketing/Sales Process
53. IsYourMarketing/SalesPipelineDysfunctional?
The Lead
(generating inquiries)
The Call
(inbound/outbound)
Lead Warming
(pre-approach activities)
Presentation
Skills
Systematic
Lead Follow-up
(lead nurturing, asset
recovery)
Repeat/Referral
Strategies
(customer replication,
online reviews, etc.)
Lead Warming
First Impressions Matter
Social Proof
Email Communication
Your Marketing/Sales Process
56. IsYourMarketing/SalesPipelineDysfunctional?
Key 'Takeaways' From Online Review
Survey Research…
• 84% of people trust online reviews as
much as a personal recommendation
• 7 out of 10 consumers will leave a review
for a business if they're asked to
• 90% of consumers read less than 10
reviews before forming an opinion about
a business
• 54% of people will visit the website after
reading positive reviews
• 73% of consumers think that reviews
older than 3 months are no longer
relevant
• 74% of consumers say that positive
reviews make them trust a local business
more
Do Online Review Matter?
Email tim@marketsharp.com and
request ‘online review graphic’ for
your copy
57. IsYourMarketing/SalesPipelineDysfunctional?
The Lead
(generating inquiries)
The Call
(inbound/outbound)
Lead Warming
(pre-approach activities)
Presentation
Skills
Systematic
Lead Follow-up
(lead nurturing, asset
recovery)
Repeat/Referral
Strategies
(customer replication,
online reviews, etc.)
The Presentation
Ongoing Sales Training
Implement Technology
into Presentations
Your Marketing/Sales Process
61. IsYourMarketing/SalesPipelineDysfunctional?
The Lead
(generating inquiries)
The Call
(inbound/outbound)
Lead Warming
(pre-approach activities)
Presentation
Skills
Systematic
Lead Follow-up
(lead nurturing, asset
recovery)
Repeat/Referral
Strategies
(customer replication,
online reviews, etc.) Lead Follow-up
The 60% Rule
Enable Purchase on
THEIR Time
Lead Nurturing
Asset Recovery
Your Marketing/Sales Process
65. IsYourMarketing/SalesPipelineDysfunctional?
The Lead
(generating inquiries)
The Call
(inbound/outbound)
Lead Warming
(pre-approach activities)
The
Presentation
Systematic
Lead Follow-up
(lead nurturing, asset
recovery)
Repeat/Referral
Strategies
(customer replication,
online reviews, etc.) Repeat/Referral
Remarkable
Client Feedback
Online Reviews
Proactive Repeat and
Referral Activities
Your Marketing/Sales Process
68. IsYourMarketing/SalesPipelineDysfunctional?
A Lesson In Knowing
Your Numbers...
UPS trucks drove 2.5 billion miles last year, but the company says
it’s research found by doing ONE THING saved driving 28,541,472
million miles, and three million gallons of fuel.
Any Idea What It Is?
80. IsYourMarketing/SalesPipelineDysfunctional?
According to Michael Gerber (best
selling author of The E-Myth)…
“In order for any business to succeed,
it must first become a system,
so that the business functions
exactly the same way every
time… down to the very
last detail.”
84. IsYourMarketing/SalesPipelineDysfunctional?
To Sum Up…
Realize That The Times Are
ALWAYS Changing (keep up)!
Understand That Your
Data = Your Dollars
Never Forget
“The Basics”
of the Business
Remember “The Customer
Experience” is at the Core
of Your Success