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DISOWNERSHIP    IS THE NEW NORMAL           More than                            Nearly           1 in 2           America...
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Disownership Infographic

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Disownership Infographic

  1. 1. DISOWNERSHIP IS THE NEW NORMAL More than Nearly 1 in 2 Americans has rented, 1 in 4 Americans is more leased or borrowed likely to engage in traditionally-owned disownership now items in the last two than they were five years (52%). years ago (24%). Whats prompting this shift? 49% of U.S. adults plans Top reasons why people are more likely to rent, lease or borrow traditionally-owned items are: to re nt, leas e , or borrow these types of items in the next two years. $ 53% Saving Money � 39% Cutting Down on Maintenance and/or Storage ITS NOT JUST THE YOUNG 39% of those 55 years and 52% of those aged 45-54 Boomers ol der has re nte d, has rented, leased, or are helping to leased, or borrowed borrowed traditionally- traditionally-owned owned items in the drive this trend. it e m s i n t h e l a s t last two years. two years. ITS NOT JUST COASTAL OR URBAN 49% of those in the Midwest has rented, leased, or borrowed traditionally-owned items in the last two years. 53% of those in the South has rented, leased, or borrowed traditionally- owned items in the last two years. ITS NOT ALL VACATION HOUSES AND CARS RENT ME With this trend Books/Textbooks Children’s Apparel comes a new range of items you can disown. Household Tools (lawnmowers, leaf blowers, etc.) Solar PanelsSource: Online survey conducted within the United States by Harris Interactive on behalf of Sunrun from February15-19, 2013 among 2,252 adults ages 18 and older. For complete survey methodology, including weightingvariables, please contact Victoria Krammen at Sunrun@sutherlandgold.com. ©Sunrun and Harris Interactive Inc. All right reserved.

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