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DISOWNERSHIP
    IS THE NEW NORMAL
           More than                            Nearly

           1 in 2
           Americans has rented,
                                             1 in 4
                                             Americans is more
           leased or borrowed                likely to engage in
           traditionally-owned               disownership now
           items in the last two             than they were five
               years (52%).                    years ago (24%).



                                                   What's prompting this shift?
           49%
           of U.S. adults plans
                                             Top reasons why people are more likely to rent,
                                               lease or borrow traditionally-owned items are:
           to re nt, leas e , or
           borrow these types
           of items in the next
                 two years.
                                                    $          53%
                                                            Saving Money
                                                                                             �

                                                                                                            39%
                                                                                             Cutting Down on Maintenance
                                                                                                     and/or Storage



                        IT'S NOT JUST THE YOUNG

           39%
           of those 55 years and
                                             52%
                                             of those aged 45-54
                                                                                             Boomers
           ol der has re nte d,              has rented, leased, or                          are helping to
           leased, or borrowed               borrowed traditionally-
           traditionally-owned               owned items in the                              drive this trend.
           it e m s i n t h e l a s t             last two years.
                 two years.


              IT'S NOT JUST COASTAL OR URBAN

        49%           of those in the Midwest has rented, leased, or borrowed
                      traditionally-owned items in the last two years.




                                                                                             53%        of those in
                                                                                                        the South
                                                                                             has rented, leased, or
                                                                                             borrowed traditionally-
                                                                                             owned items in the
                                                                                                last two years.



        IT'S NOT ALL VACATION HOUSES AND CARS
                                                                                                     RENT
                                                                                                      ME
        With this trend                              Books/Textbooks                          Children’s Apparel
        comes a new
        range of items
        you can disown.
                                                     Household Tools
                                             (lawnmowers, leaf blowers, etc.)                     Solar Panels



Source: Online survey conducted within the United States by Harris Interactive on behalf of Sunrun from February
15-19, 2013 among 2,252 adults ages 18 and older. For complete survey methodology, including weighting
variables, please contact Victoria Krammen at Sunrun@sutherlandgold.com.
                                   ©Sunrun and Harris Interactive Inc. All right reserved.

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Disownership Infographic

  • 1. DISOWNERSHIP IS THE NEW NORMAL More than Nearly 1 in 2 Americans has rented, 1 in 4 Americans is more leased or borrowed likely to engage in traditionally-owned disownership now items in the last two than they were five years (52%). years ago (24%). What's prompting this shift? 49% of U.S. adults plans Top reasons why people are more likely to rent, lease or borrow traditionally-owned items are: to re nt, leas e , or borrow these types of items in the next two years. $ 53% Saving Money � 39% Cutting Down on Maintenance and/or Storage IT'S NOT JUST THE YOUNG 39% of those 55 years and 52% of those aged 45-54 Boomers ol der has re nte d, has rented, leased, or are helping to leased, or borrowed borrowed traditionally- traditionally-owned owned items in the drive this trend. it e m s i n t h e l a s t last two years. two years. IT'S NOT JUST COASTAL OR URBAN 49% of those in the Midwest has rented, leased, or borrowed traditionally-owned items in the last two years. 53% of those in the South has rented, leased, or borrowed traditionally- owned items in the last two years. IT'S NOT ALL VACATION HOUSES AND CARS RENT ME With this trend Books/Textbooks Children’s Apparel comes a new range of items you can disown. Household Tools (lawnmowers, leaf blowers, etc.) Solar Panels Source: Online survey conducted within the United States by Harris Interactive on behalf of Sunrun from February 15-19, 2013 among 2,252 adults ages 18 and older. For complete survey methodology, including weighting variables, please contact Victoria Krammen at Sunrun@sutherlandgold.com. ©Sunrun and Harris Interactive Inc. All right reserved.