1. Dr. R.Sunderaraj
Assistant Professor of Commerce
Ayya Nadar Janaki Ammal College, Sivakasi

2. “It is not the strongest of the species
that survives, but the one that is best
able to adapt to the changing
environment in which it finds itself”.

3. DigitalHumans

4. Digitisation Digitalisation
Digital
Transformation

5. • Automation of existing manual,
Changing from Analog to digital
format.
Digitisation
• Use of digital technologies,
creating a digital culture.
Digitilisation
• Transformation of Business
Activities, establishing business
in Internet based platforms.
Digital
Transformation

6. Digital Eco - System

7. The process of converting information into
a digital format, in which the information is
organized into bits.
It is called digital representation .
It simply means the conversion of analog
source material into a numerical / digital
format.
Digitisation

8. Digital transformation involves using
digital technologies to remake a
process to become more efficient or
effective. The idea is to use
technology not just to replicate an
existing service in a digital form, but
to use technology to transform that
service into something significantly
better.

9. A genuine digital transformation project involves
fundamentally rethinking business models and
processes, rather than tinkering with or enhancing
traditional methods. Digitalisation is not, as is
commonly suggested, simply the implementation
of more technology systems and services.
Digital transformation should create something
new: that might be an improvement to customer
experience, streamlining the supply chain, or using
insights from data to offer new products.

10. • Reduced costs / Lower Risk
• Improved customer satisfactions
• Consolidated operations
• Competitive advantage
• More customer-centric focus
• New products / services
• Accurate market segmentation
• Universal customer experience
• Right Information at right time
Benefits of Digitalisation

11. Digitization Reshaping the
Business World……!!!
• Artificial Intelligence
• Flexible Work
• Innovation
• New Business Models
• Communication

12. Remarketing

13. Re-Marketing Framework

14. Digitalisation Reshapes Business
Policy
10%
Customers
15%
Economy
15%
Competitiors
20%
Technological
Changes
40%
Policy
Customers
Economy
Competitiors
Technological Changes