This is one of the projects from Global Sustainability Jam Oslo 2011. The concept makes the kids motivated to follow sustainable habits by making them experience through activities.

1. Oslo Sustainability Jam 2011
Group: Heidi, Naima, Adam, Lene, Mariana and Lotte
(A.K.A. The foreigners)

2. Make it
Make it!
October
Septembere made it
W
October challenges
A playful
social toolkit
August Apple pie
JulyWe made it
to make the
June Make recycled paper
Past categories
Bike to school
Gallery
Chat Measure water from shower
kids save the
USE FOOD THAT WHY?
planet month
Profile
GROWS CLOSE TO
YOUR HOME
Latest entry: by month. For
them to Make it.
Print
you total
10 60% HELP

3. Initial focus: Kids
Will form the future of
the planet.
All bad habits are still
not developed.

4. User studies
12 children from 4-14 years
3 parents
2 grandparents
1 expert in social behaviour
1 elementary school teacher

5. User insights
I’m not angry, I’m
just really really
disappointed!
- Julia, 8,
Miljøagent

6. User insights
My grandchildren
correct me when I
don’t recycle properly.
- Grandmum

7. User insights
We teach children
sustainability in
the school and the
children take it really
seriously.
They are not the
problem - adults are!
- Elementary school
teacher.

8. User insights
In school they learn
how to make cream
from scratch in
order for them to
learn about short
travelled food
- Kristin, Mum

9. Problem statement
How can we best teach
children sustainable
behaviour?
(For them to grow up as responsible adult)

10. Problem statement
And how can we
enable them to share their
sustainable behaviour?
(For them to set a social norm)

11. Vision
We want to make kids
informed

12. Vision
We want to make kids create a
social norm

13. Vision
We want to make kids
experienced

14. Vision
...by making them
make it

15. Make it
Make it!
October
October challenges
Septembere made it
W
August Apple pie
JulyWe made it
June Make recycled paper
Past categories
Bike to school
Gallery
Chat Measure water from shower
Profile USE FOOD THAT WHY?
GROWS CLOSE TO
YOUR HOME
Latest entry:
Print
you total
10 60% HELP

16. Make it

17. A story about making it!
Make it!
October
October challenges
Septembere made it
W
August Apple pie
JulyWe made it
June Make recycled paper
Past categories
Bike to school
Gallery
Chat Measure water from shower
Profile USE FOOD THAT WHY?
GROWS CLOSE TO
YOUR HOME
Latest entry:
Print
you total
10 60% HELP

18. A story about making it!

19. A story about making it!

20. A story about making it!
October
September
August
July
June
Past categories
Gallery
Julia
Chat
Profile 8
Oslo
Latest entry:
Grunerløkka barneskole
you total

21. A story about making it!

22. A story about making it!
October
September
Join us now! Vote now!
August
July
June
Past categories
Gallery
Chat Draw your Or take a Upload the Show it to
assignment picture of it picture here others
Profile
Latest entry: Show all
you total

23. A story about making it!
October
September
August
July Hi, I like the nice paper you have made..
June
Yes, I went out in the forrest to collect leaves
Past categories and my dad helped me to make paper out of it
8 years old
Gallery Oslo
Challenges completed: 16 Sounds really fun, I want to try as well. Then I can
Chat draw a princess on it and give it to my grandmam..
Profile
Latest entry:
10 years old
Asker
Challenges completed: 32
you total

24. A story about making it!
School

25. A story about making it!

26. Business plan
Goal: Resources:
“Make it!” is the 2012 campaign of Miljoagentene. - copy writer (two weeks)
Possible launch dates: Earth day, school start or the - graphics designer (one week)
beginning of the year. - communications manager (three weeks + continu-
ous work)
Key partner: - web designer (two weeks)
Miljoagentene (an environmental organization for
kids in Norway - www.miljoagentene.no) Cost structure:
- Miljoagentene’s budget
Initiative: - sponsorship
We have contacted the management and board of - collaboration with other environmental organiza-
Miljoagentene. Next step is to give a more detailed tions
presentation of the concept and develop and adjust
according to the organization’s needs together with Success measures:
the organization’s staff. - Number of registered users
- Number of completed challenges on individual
Main tasks: level
1. Technical set up of the platform - Number of completed challenges on group level
2. Generation and production of content - Increased traffic on the website of Miljoagentene
3. Communication - Increased numbers of members (agents)
- Well-functioning platform (no technical problems,
no down time, challenges posted/closed on time,
automatic functions working etc.)

27. What drives the kids?
Identity miljøagentene.no
Motivation: recognition of individual achieve-
ments (I made it) and social achievements (We
made it)
Making it: individual & social experience
Progress: tracking progress month by month

28. We are establishing this
platform because we want
to make kids be better
than us and we think that
they can actually
Make it by making it!

29. We can save the planet! We can Make it!
Lets follow @MakeItOslo and find out how!
Thanks! Heidi, Naima, Adam, Lene, Mariana and Lotte