Components Diagram Internal marketing Integrated marketing Social responsibility marketin Relationship marketing Conclusion MCQ

1. Holistic marketing concept
Under the guidelines of
SUNDAR B. N.
Asst.prof.& course co-ordinator
Post graduation studies in
commerce
G.F.G.C.W. Holenarsipura
Presented by
SINDHURA S N
1st M.Com

2. Holistic marketing
 Meaning and definition
Holistic marketing referred to marketing strategy that consider
considers the whole of business and all the different marketing
channel as a system. Under this strategy , a business with different
departments comes together in synergy in pursuit of a conscious
mission , grate customer experience, and positive brand image.
According to Philip kotler, author of 57 marketing related books and
the recipient of American marketing associations first ever
distinguished marketing educator award in 1985.
“A Holistic marketing concept is basa on the development, design,
when implementing implementation of marketing program, process
,and active that recognise their breed and independency.

3. Components holistic marketing

4. Diagram of holistic marketing

5. Internal marketing
 Internal marketing is task of hiring, training ,motivating to able
employees who want to serve customers well.
 Internal marketing must take place on two levels at one level thing
the various marketing function
1. Sale sales processing
2. Advertising
3. Customer service
4. Product management
5. Marketing reach search so on
 another level think about the customerwants,
needs, demand and satisfaction

6. Integrated marketing
 The marketer task is to device marketing activities and assemble
fully integrated marketing programs to create, communicate and
deliver value for customers.
 Marketing programs or the combination of decisions on value in
enhancing marketing activities to use.

7. Social responsibility marketing
 Social responsibility marketing concept build social and ethical
consideration into their marketing parties.
 Focus on satisfying customer needs and wants while handling
individual and societal well-being.

8. Relationship marketing
 Relationship marketing includes of building mutual satisfaction
with customers long term relationship with key parties as well as
go through profit of the business. Key parties are –
1. Customers – people those who are the target market for a firm.
2. Channels – suppliers, distribution
3. Partners – dealers, agencies
 Outcome of relationship marketing is to create marketing network
which consist of customers employees, suppliers, distributors,
retailer, agencies and so on.

9. Conclusion
Finally we say that holistic marketing concept meet all the
challenges of 21st century which are –
1. Challenging technology
2. Globalization
3. Customer empowerment
4. Customization
5. Customer relationship marketing
6. Target marketing
7. Customer lifetime value
8. Integrated marketing communication
9. Channels has partners
10. Every employee a marketer

10. Reference
 https://Parsnip. Me/blog/what-holistic-marketing-and-how-achieve-
it/
 https://www.marketing91.com/holistic - marketing - concept /

12. ?

13. HOLISTIC MARKETING MCQ QUESTION
1) Brand and customer equity is an element of ?
A) Relationship marketing
B) Internal marketig
C) Integrated Marketing
D) Performance marketing
2) Select the theme of Integrated Marketing?
A) many different marketing activitie
communicate and deliver value
B) When coordinated marketing activities
maximize their joint effects
C)Both a and B
D) None of the above

14. 3) Promoting social issue through efforts such as licensing
agreements, advertising and sponsorship is:?
A) Corporate social marketing
B) Couse marketing
C) Cause-related marketing
D) Corporate philanthropy
4) McDonald’s promotion of a statewide childhood
immunization Campaign in Oklahoma is an example of:?
A) Corporate social marketing
B)Couse marketing
C) Cause-related marketing
D) Corporate philanthropy

15. 5) How Much The components of holistic marketing?
A) 3
B) 2
C) 5
D) 4
6) What are the 4 elements of holistic marketing concept?
A) Integrated Marketing
B) Internal marketing
C) Relationship marketing
D) Social responsibility marketing
E) All of above