Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.

1. The Importance of Digital Marketing
BY sundance-marketing.com

2. What is Digital Marketing ?
Marketing with the help of electronic devices - such as computers,
smart phones, cell phones, tablets and game consoles - to engage
with customers is called Digital marketing. Digital marketing uses
platforms like websites, e-mail, apps and social networks.
Today, Social Media Marketing is the main component of digital
marketing.

3. Difference between
Digital Marketing and Traditional Marketing
Traditional methods are expensive compared to digital marketing
channels. For many small businesses, the risks are often too high.
Traditional marketing channels fail to provide instant feedback,
reports, and data about marketing results.
On the other hand, digital marketing allows organizations to see
how a campaign is performing in real-time. For example: what’s
being viewed, how often, how long, as well as statistics including
sales conversion rates.

4. Why Digital Marketing for Business
I. Older generations used paper-based media: newspapers, books, TV
advertisements and radio broadcasts. But the modern generation has grown
up with mobile phones and internet (Facebook, Twitter, LinkedIn)
II. The new generation relies heavily computer technology for almost everything
III. The world is rapidly changing to digital. The new generation is consuming
more and more digital content on a daily basis – on mobile devices, laptops,
desktops at work and many more .
IV. The companies that have not yet recognized this in their marketing strategies
need to adapt soon.

5. Tips For Digital Marketing
 Analyze your audience’s behavior and use the tools available to you (such as
Google analytics and trends).
 Make sure you can measure everything.
 Study other markets in your industry and analyze what is being done.
 Make sure that your business website can be viewed properly on multiple
devices.
 Write keyword-thick content (content is king) and it will help you with
SEO…….

6.  Keep your website user friendly and make sure it loads quickly.
 Take stock of the content assets and material that your consumers will
find interesting.
 Show your infatuation with social media.
 Integrate social media as appropriate.
 Ensure consistency across your communication channels.

7. Who We Are !!
 We have been a leading Digital Marketing Company in Rochester, NY
Since 2000.
 We have an experienced team who will help you to achieve your goals
 We’ve received many awards, some of them include:
 The 2013 Communicator Award
 The 2013 Bronze Telly Award
 2014 Silver Telly Award – Use of Humor
 2014 Bronze Telly Award – Use of Humor
 We will help develop and execute a plan for building your online
community

8. Contact Us
ADDRESS:
Sundance Marketing 430
Sundance Trail Webster, NY 14580
585.670.0347
lsagona@sundance-marketing.com
www.sundance-marketing.com