Les secrets du Marketing de l'Engagement - Introduction Retrouvez l'entrée en matière de cette matinée qui a réuni SunTseu, Marketo, IKO System, Getplus et Talend! Une conférence exceptionnelle pour comprendre les meilleures techniques afin d'engager la conversation avec ses prospects, les étapes de mises en oeuvre, les pièges à éviter, et les résultats concrets des acteurs qui ont implémenté cette stratégie.

1. Les Secrets du
Marketing de
l’Engagement
2 avril 2015
#B2BSPRING15

2. 02/04/2015
Sylvain Davril
Head of Innovation & Marketing
This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance
CUSTOMER EXPERIENCE &
ENGAGEMENT MARKETING

3. © Photo by a4gpa on FlickR
CUSTOMER EXPERIENCE:
THE “WOW” EFFECT
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4. WHY CUSTOMER
EXPERIENCE IS
IMPORTANT?
Customer satisfaction: +20%
Income: +10% à 15%
Costs reduction: -15% à 20%
Employees engagement: +20% à 30%
Source McKinsey 2014
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5. © Financial Times Photos
MARKETING TAKES THE LEAD
and is perceived more and more as a Profit Centre
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6. T R U S T
L O N G - T E R M &
P E R S O N A L I Z E D
C O N V E R S AT I O N
= E N G A G E D
C U S T O M E R
I N B O U N D
E F F O R T L E S S
C U S T O M E R
J O U R N E Y
S O C I A L
D I G I TAL
O M N I
C H A N N E L
D ATA
R E L E V A N C E
CUSTOMER EXPERIENCE:
A DELICATE ALCHEMY
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7. BUILD A LONG TERM PERSONALIZED
CONVERSATION…
…THAT DRIVES ENGAGEMENT
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8. C O N T E N T M A R K E T I N G B E H AV I O R A L
TA R G E T I N G
R E A L T I M E
I N T E R A C T I O N S O N
T H E W E B S I T E
CHANGE YOUR POINT OF VIEW
From “traditional” outbound marketing to a mix of
engagement marketing and “smart” outbound
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A U T O M AT I O N

9. CONTACT US
Société: SunTseu
Adresse: 22 Boulevard de Stalingrad
92320 Châtillon
Téléphone: 01 80 41 00 31
Fax: 01 80 41 00 32
E-mail: info@suntseu.com
Site: www.suntseu.com
Customer eXperience company
This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance