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Werbeplanung.at SUMMIT 15 - Die RTA Strategien der Einkäufer - Monika Kugler

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Werbeplanung.at Summit
Werbeplanung.at Summit

Welche Ziele verfolgen Einkäufer in ihrer RTA-Strategie? Auf welche technischen Plattformen setzen sie und wie sehen Pricing- und Verkaufsmodelle aus? Zudem geben die wichtigsten österreichischen Einkäufer einen Einblick in ihre aktuellen sowie in ihre zukünftigen Angebote und an wen sich diese richten.

Marketing
1 von 7
Unsere RTA Strategie LOGO
Welches Ziel wir verfolgen Use DATA and the Technology in Real Time to… The main objective of an advertising message is to find its audience, not its device…
Unsere technischen Plattformen Meta Trading Desk
Unser Pricing / Verkaufsmodell Pricing KPI Einsatz CPM CTR Branding CPM in stream VTR / completion rate Video campaigns CPM-A Conversions Performance Dynamic CPM Fixed margin Branding CPC CTR Website Traffic CPFV (FullView) 100% Video View Awareness
Was wir jetzt bieten und am Ende des Jahres Contextual Advertising TV SyncRetargeting Semantic Targeting Advertiser-Focused Categories (meaning and topic) Page Quality (the type of page and page structure) Brand Safety (objectionable or misaligned topics) Bring back users who have already been on your site cross media enhancement by syncronising Contextual Advertising Retargeting
An wen sich unser Angebot richtet und an wen nicht 1 Awareness 2 Preference 3 Traffic 4 Conversion 1 3 421 Online + offline incremental reach + gain in efficency Actionable throughout the full media strategy
Unser operatives Team Meta Trading Desk Digital Team (RTA)

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Werbeplanung.at SUMMIT 15 - Die RTA Strategien der Einkäufer - Monika Kugler

  • 2. Welches Ziel wir verfolgen Use DATA and the Technology in Real Time to… The main objective of an advertising message is to find its audience, not its device…
  • 4. Unser Pricing / Verkaufsmodell Pricing KPI Einsatz CPM CTR Branding CPM in stream VTR / completion rate Video campaigns CPM-A Conversions Performance Dynamic CPM Fixed margin Branding CPC CTR Website Traffic CPFV (FullView) 100% Video View Awareness
  • 5. Was wir jetzt bieten und am Ende des Jahres Contextual Advertising TV SyncRetargeting Semantic Targeting Advertiser-Focused Categories (meaning and topic) Page Quality (the type of page and page structure) Brand Safety (objectionable or misaligned topics) Bring back users who have already been on your site cross media enhancement by syncronising Contextual Advertising Retargeting
  • 6. An wen sich unser Angebot richtet und an wen nicht 1 Awareness 2 Preference 3 Traffic 4 Conversion 1 3 421 Online + offline incremental reach + gain in efficency Actionable throughout the full media strategy
  • 7. Unser operatives Team Meta Trading Desk Digital Team (RTA)