1. The Importance Of Communication
Sumeya Kuthubdeen

2. Outline
 What is Communication?
 The types of Communication
 Process of Communication
 Importance of Communication
 Importance of Business Communication
 How to be an effective communicator?

3. Introduction
 Conveying or exchanging of information by speaking,
writing, or using some other medium is known as
Communication.
 It helps and engages individuals to interact and build
relationships which will further help in an business
environment.
 Being effective in communicating, gains active
performance and work-place involvement.

4. Communication is a platform which an organization and
audience engage with one another using different
channels and tools.
What is Communication?

5. Communication
Verbal
 Meetings,
Discussions,
Presentations
Non verbal
 Facial, Expressions,
Body contacts
Written
 Reports, Memos,
Notices, Emails
Types Of Communication

6. Process Of Communication

7. Importance Of Communication
 Manages knowledge, ideas and creativity.
 Stimulates confidence.
 Develops a distinct personality.
 Relieves your ability to others.
 Builds respect in business and social life.
 Aid to planning.
 Aid to co-ordination.
 Facilitates delegation of authority.

8.  To give a better understanding and convey the message
properly with in the organizational structure.
 Enhance the relationship with the organization and the
employee.
 It helps to increase productivity and results.
 Establish effective leadership.
 Image building and access to collect data.
 Better industrial relations.
Importance Of Business Communication

9.  Relate it to your objective
 Emphasize your key points through repetition
 Actively listen
 Respond in a timely manner
 Customize the communication style for each audience.
How to be an effective communicator?

10. Conclusion
It is clear that, “Communication” is one of the key tool
needed for an organization to build the interface within
the employer and employee. And also it motives and
actives work forces towards their business objective.