Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website. • Data Collection and Processing o Google Analytics data collection o Categorizing into users and sessions o Applying configuration settings o Storing data and generating reports o Creating a measurement plan • Setting Up Data Collection and Configuration o Organize your Analytics account o Set up advanced filters on views o Create your own Custom Dimensions o Create your own Custom Metrics o Understand user behavior with Event Tracking o More useful configurations • Advanced Analysis Tools and Techniques o Segment data for insight o Analyze data by channel o Analyze data by audience o Analyze data with Custom Reports • Advanced Marketing Tools o Remarketing o Better targeting with Dynamic Remarketing