Tech. 2017 predictions presentation for meetups

CoE: @InnogressStark Consulting Services Inc.
WELCOME
Members
New York/California/Bangalore
Tech. Startups and SMBs
Marketing Strategy Meetup
Aligning your 'Go-To-Market' with
Tech. Predictions for year 2017
Stark Consulting Services Inc.
Sumant Parimal
Market Analyst & Ex-IDC

Structure of Webinar
Tech. Industry
Predictions
Opportunities/
Disruptions
‘Go-To Market’
Guidance
Section # Tech. Area Functional Area
Section # 1 Overall Tech. Predictions Digital Transformation-B2B/B2C
Section # 2 AI/Robotics Sales & Marketing, Customer Services,
Operations, Supply Chain
Section # 3 BI/Analytics/Big Data/IM Applied Analytics, Collaborations
Section # 4 Cloud/SaaS/Social/Mobility B2B / B2C Mobility & Cloud Apps.
Section # 5 IoT/Sensors/Mesh Real Time/Connected/Smart Devices
Section # 6 Digital Business Digital Transformation/Enterprise Apps.

CoE: @InnogressStark Consulting Services Inc. CoE: @Innogress
Taking A Bird Eye View of Tech. Mkt.

Section#1: Overall Tech. Predictions
Industry Predictions Opportunities/Disruptions GTM Guidance
SMAC Tech. & Services to drive 75%
of IT Spending in next 2 years- IDC
SMAC (Social, Mobile, Analytics, Cloud) is going
to hit up-to $1 Trillion opportunities
Your solutions should enable Nexus of forces
(S+M+A+C+IoT) much more stronger! ReStrategize
Innovation Accelerators going to
mainstream are Cognitive/AI,
Robotics, IoT, Wireless Power, AR/VR,
Block Chain, 3D Printing
Innovation accelerators to grow @GAGR 17.2%,
$1T+opportunities. Disrupts to the extent that
by 2020, 30%+ of the Tech. Vendors will not
exist as we know them today
Look for industry specific use cases converging one
or more accelerators. E.g. ‘Augmented Humanity’
in Health Care to converge Augmented
Memory/Sensing, 3DPrinting, Robotics in Human
‘AI’ Every Where, Embedded
Intelligence- IDC. Intelligent Apps,
Intelligent Things- Gartner
Today, only 1% of all apps. use cognitive
services; by 2018, 50% will. Analytics to be
embedded in every apps.
Apps. developers have to incorporate
cognitive/NLP based conversational APIs giving a
browser less user experience
20% of enterprises will employ
dedicated people to train Neural N/W
By 2018, more than 3 million workers globally
will be supervised by a "roboboss”
Develop & Market Neural Networks & Machine
Learning Algorithms to perform repetitive tasks
Intelligent Digital Mesh: ›26B
connected devices on IoT Platforms
Spending on new IoT hardware will exceed $2.5
million a minute. 50% of devices will have the
necessary intelligence to request support
Great opportunities lies in developing device level
Embedded intelligence software and firmware
Delivering saving by Programmatic IoT devices
AR/VR to create an immersive Digital
World. 30% of consumer facing
companies will go for AR/VR -IDC
Digital Experience & Engagement will draw
people into nonstop virtual interactions, 400M
Augmented reality Mob. Apps. consumers
Evolve targeted AR/VR Solutions for Gaming,
Entertainment, Construction, Retail , B2C sectors
Focus on AR/VR Marketing Sols./ Users Experience
Majority of businesses to be
dependent on ability to create
Digitally enhanced Products, Services
TX spending to touch $2.2T by 2019, 60%
higher than present spending. In B2C, 7 big
Digital giants to engage with large consumers
In B2B: Sol/Services for Digital Transformation(TX)
In B2C space, align your Digital Solutions with
Digital Giants, Google, Apple, FB, Amazon, Alibaba
IDC: Predictions Gartner: Predictions Stark: Guidance

Section#2: AI/Robotics
‘AI’ Every Where, Embedded
Intelligence- IDC. Intelligent Apps,
Intelligent Things- Gartner
Today, only 1% of all apps. use cognitive
services; by 2018, 50% Apps. will have
cognitive/NLP based access
Apps. developers have to incorporate
cognitive/NLP based conversational APIs giving a
browser less user experience
2017 is going to be a year of AI, it gets
into Mainstream Adoption in B2B/B2C
Space. By 2018, 20% of all business
content will be authored by
machines- Robowriters
Smart Dust, Machine Learning, Virtual Personal
Assistants, Cognitive Expert Advisors, Smart
Data Discovery, Smart Workspace,
Conversational User Interfaces, Smart Robots,
Autonomous Vehicles, NLP, Personal Analytics
Virtual Personal Assistant (VPA) is going to be the
access points for all Apps., Opportunities lies in
developing various versions of VPAs. Opportunities
also exits for developing personalized VPAs.
Develop Robowriters- Auto. Content Auth. tools
Over the years, Smart agents will
facilitate 40% of mobile interactions
and Customers will manage 85% of
their relationship with an enterprise
without interacting with a human
Intersection point of NLP & AI is most
happening Tech. innovation zone disrupting
many existing plain process automation based
technologies to the Smart, Intelligent and Self
Learning Technologies
Launch Machine Learning based ChatBot cum
Artificial Intelligent agents to handle Customer
Relations & Customer Services
Solutions to Automate Contact Centers through
NLP based virtual agents- reduce time & cost
Industry focused cognitive use cases
to account for 85% of top 10
investments in Cognitive/AI
Health -Diagnostic & Treatment : $7B, @73%
Manufacturing -Quality Mgmt. : $6B, @64%
Retail -Automated Service Agents:$4.8B, @52%
Build IoT based smart, self learning personalized
healthcare solutions for human to detects/advises
ChatBot solution deployment in E-comm./shopping
Connected/Autonomous Vehicle
/Robotics are on Top of Investors
agenda for next few years
Emergence of ‘Robot As a Service’–30% of
Commercial Robotic Apps. to be in RAaS
Emergence of ‘Software Defined Robots’,
Emergence of ‘Robotics Cloud Market Place ‘
Develop healthcare, logistics, utilities, E-
Com./Retail/Hospitality sector specific Robotics
Apps. Proactively, evolve your ecosystem for
participating in ‘Robotics Cloud Market Place’

Section#3: BI/Analytics/Big Data/IM
75% of Enterprise & ISV dev. to
include Cognitive/AI or M/C Learning
functionality in at least one app.,
including Business Analytics tools
Apps. upgrade cycles may accelerate to
leverage AI, as Analytics to be in every apps.
One-third of Analytics Apps. Architecture to be
based on federation of Big Data & RDBMS
Develop industry focused Enterprise Apps. Plug-
In/Wrappers /APIs for enabling AI /Analytics in
Enterprise Apps.
Evolve industry focused Big Data Platforms
Analytics is moving in value chain
from Descriptive to Diagnostics to
Predictive to Prescriptive
By 2020, predictive & prescriptive analytics will
attract 40% of enterprises' net-new investment
in business intelligence and analytics
Develop your existing BI/Analytics sol. to a level
where it becomes Predictor to Automated Decision
Making. Industry outcome based Applied Analytics
By 2020, 50% of motor vehicle
manufacturers will apply advanced
analytics to connected-vehicle data to
identify and correct product defects
This trend presents an unprecedented
opportunity for the automotive industry to
accelerate the process of locating product
defects and identifying root causes
Great opportunities for solution providers to
Automobile & Auto component industry to
become partner for Co-creation & Co-innovation
by sharing insights from connected fleet Analytics
New cloud pricing model will emerge
for specific analytics workloads
Emergence of Algorithm marketplaces
Cloud Analytics sol. contributes 5 times higher
growth in spending vs. On-Premises Analytics
Algorithm marketplaces to combined with PaaS
Great opportunities for cloud based Analytics &
Algorithmic Platforms for specific applications like
High frequency trading, fraud detection, credit
rating, sentiment analysis, streaming analytics
53% of Analytics to be deployed for
customer centric functions, 40% to
improve operational efficiency, 07%
to improve financial risk mgmt.
53%split: 31% to improve customer acquisition
(Sales Analytics to grow @CAGR 33%), 22% to
improve customer experience
Big Data Market to touch $3B+ by 2017
Develop ‘In-Memory’ Pre-Sales/Sales Analytics
Sols. for real time customer acquisition for On-Line
Market Place/E-com. Develop viable solutions
across ‘Data Lakes’ in Big Data Space
APIs to be the primary mechanism to
connect data, algorithms, decision
services across digital value chain
Over half of large organizations globally will
compete using advanced analytics, proprietary
algorithms
Evolve your strategy for participating in API Mkt.
Place, offer wide APIs platform to integrate &
manage data/algorithms across digital value chain

Section#4: Cloud/SaaS/Social/Mobility
By 2020, top 5 Cloud Players to
control at least 75% of combined
PaaS/IaaS Market Share
Consolidation of Cloud Market leads to
standardization of Cloud Apps. deployment
globally on same platform
Align your cloud offerings with top PaaS/IaaS
platforms like AWS, Force.com, Google Cloud,
Azure, IBM Bluemix, SAP HANA
By 2017, more than 60% of Enterprise
IT Organisation Building Hybrid Clouds
to purchase new or updated
Workload-Centric Cloud Mgmt. Sols.
Opportunities for Cloud Mgmt. automation,
orchestration software & end user experience
Opportunities for workload and app-centric
performance analysis and automation
Great opportunities in Cloud Containerization,
Cloud Performance Monitoring Solutions
Solutions converging IoT & Cloud are going to be in
great demand, integration of IoT devices on cloud
Industry Collaborative Clouds Surges-
by 2018, no. of industry collaborative
clouds to triple upto 450+
Evolution of Cloud-based platform through
which multiple companies in an industry
collaborates towards common goals
Opportunities for evolving industry specific
collaborative clouds like Compliance Clouds,
Specification Std. Clouds, Innovation Mgmt. Clouds
In 2017, the average user of Social &
Messaging service to spend more
than 20 hours/week engaged with
those services across various screens
Opportunities for Platform owners to control
and manage consumer engagement
Launch Social Media Management dashboards
with reporting features
Plan offering Social Media Managed services on
leading management tools like Buffer, Hootsuite,
Agorapulse, or Sprout Social
By 2020, Smart agents to facilitate
40% of Mob. interactions, post-App
era to begin to dominate. 20% of
Brands to abandon their Mobile Apps.
Disruption of present Native Apps Market
Place, as 50% of consumers download ‘0’ apps
P/M, 26% of consumers abandon the apps they
do download, 77% don't use it after three days
Mob. Apps. developers to integrate their existing &
future Apps. with VPA (Smart Agents).
Mobile Sols. to shift from native to Progressive
Web Apps. & to Instant Apps.
60% of all business processes will be
optimized for mobile, as Enterprise
App. usage on Mob.is in nascent stage
In Enterprise, Execution & validation of
processes to be done with mobile. New
processes to be designed to be used on move
Enterprise Business Process focused Mobile
Platform development specially in functions like
QC, Inspection, Field Services, Field Sales, Exp. Mgt

Section#5: IoT/Sensors/Mesh
IoT Platform to come into mainstream
in 2017
Opportunities for Intelligent Things, Intelligent
Sensors, Consumer Things, Healthcare Things,
Embedded Things, Digital Twins
Either become an End to End Distributed IoT
Platform Suite provider or Align your Digital
offerings with establish IoT Platforms vendors,
focus on customized IoT Sol. for gateways, data
communication, data ingestion, device
mgmt./control, progg. smart devices, IoT Services
43% of IoT data to be processed at
the edge
Opportunity for IoT Edge Platform (Gateways)
Opportunity for Distributed IoT Platform Suite
IoT to Save Consumers and
Businesses $1 Trillion a Year by 2020
Cost saving through IoT based predictive maint.
MNCs employers to sponsor health tracking
wearable devices to reduce health care cost
Develop & deploy IoT Solutions for healthcare,
asset mgmt., retail, logistics, supply chain, utilities
and consumer space. Upgrade legacy apps for IoT
Intelligent Digital Mesh to deploy 26B
Connected IoT Sensors & end points
by year 2020
Endpoints are shifting from Desk to Person to
Environment. Digital Mesh Security through
External Identity, Threat Intelligence, Incident
response
Development and deployment of Contextual Apps
& Services to be personalized for each Task to be
performed across dynamic mesh
Develop adaptive Device to Digital Mesh level
security solutions to continuously monitor threats
Intelligent Digital Mesh: The Mesh Is
Dynamic and Pervasive, The Mesh
Drives New User Experience Design
Mesh App & Service Architecture- Agility and
Flexibility to Drive the Design
Develop Event Driven Cloud based Mesh Apps. on
Service Oriented Architecture with Software
Defined APIs
There Is No "IoT Solution" SKU — By
Necessity, Most Mature IoT Projects
to Involve Multiple IT Providers
Multiple vendors (Vodafone, AT&T, Cisco, IBM,
GE, Oracle, Huawei, Amazon) and service
providers (Atos, Capgemini, IBM, Siemens,
Hitachi) - complex & interdepended ecosystem
Build your ecosystem strategy in IoT market after
identifying you niche and strategic positioning in
complex IoT ecosystem

Section#6: Digital Business
By 2017, 2/3rd of the CEOs of Global
2000 Enterprises will Have Digital
Transformation at the Center of Their
Corporate Strategy
Digital Marketing, Digital Processes
Demand for Digital-related Services to account
for over 70% of all external services growth and
40% of total worldwide services spending
Solutions and services for self healing digital
business processes, digital marketing, digital
supply chain, digital manufacturing, digital oil field,
digital shopping, etc.
40% of digital transformation
initiatives to be supported by
Cognitive/AI capabilities
Digital Enterprise Analytics, Speech to text,
touchless transactional processing, Virtual
customer assistants, Knowledge vaults, Smart
camera systems
Explore and launch digital solutions for making
business processes smart through AI.
Audience Profile Data system, Smart camera
systems, Facial Recognition, Emotion Detection,
Voice Recognition are few examples of target sols.
By 2020, 100 Million Consumers Will
Shop in Augmented Reality (AR)
10% of all web based meetings to
include an AR component
Virtual (VR) & Augmented Reality (AR) to
Enable Digital Business Moments and Models
By YE17, one in five leading global retail brands
deploy AR
Simulated Experiences, Scenario Modeling Apps.
Deploy AR for shopping
Develop and deploy Mobile augmented reality
apps.
Blockchain: an Emerging Digital
Platform
Honduras will use blockchain to build a secure
land title record system
Blockchain, a Trillion-Dollar Opportunity in
Supply Chain
Launch smart apps. using Blockchain for Asset
Mgmt., Supply Chain Mgmt., Contract Mgmt., Risk
Mgmt. Players can form Blockchain of commodities

Q & A
Open House

THANK YOU
Contacts :
Sumant Parimal,
Partner,
Mobile: +1-9174037772
Intl. Mobile: +91-9873219910
E-mail: sumant@starkcsi.com
Web: www.starkcsi.com
www.innogress.com

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