Social Selling Index
LinkedIn's Social Selling Index (SSI) is a measure of how effectively you use LinkedIn for social
selling and building professional relationships.
It's intended to help you understand and improve your performance on the platform in the context of
sales and networking. Your SSI score is calculated based on four key pillars, each representing a
different aspect of your LinkedIn activity.
3. Establishing Your Professional Brand (25%): This pillar assesses
how well you build and optimize your LinkedIn profile to make a strong
professional impression. It includes factors such as:
•The completeness of your profile, including your profile photo, headline,
summary, and experience.
•The quality of your connections and whether they align with your
•The relevance of the content you share and engage with to your brand
4. Finding the Right People (25%): This pillar evaluates your ability to
identify and connect with the right professionals who can help you
achieve your business goals. It includes factors like:
•Your network growth and the rate at which you connect with new,
•Your use of LinkedIn's search and filtering tools to find potential leads
•The extent to which you connect with people in your target audience
5. Building Relationships (25%): This pillar measures how well you
nurture and maintain relationships with your connections. It includes
•Your response time to messages and connection requests.
•Your acceptance rate of connection requests and whether you
personalize your invitations.
•Your interactions with others in your network, such as endorsing
skills, recommending colleagues, and engaging in meaningful
6. Engaging with Insights (25%): This pillar focuses on your activity
and engagement on LinkedIn. It includes factors such as:
•The frequency of your posts, comments, and shares.
•The quality and relevance of the content you create and share.
•How effectively you use LinkedIn's features and analytics to gain
insights into your audience and improve your content strategy.