• X is a novel by David Nicholls, published in 2003, in
which the protagonist attempts to get on the
Granada TV show ‘University Challenge’. A
catchphrase in the TV show inspired the title of the
• It was adapted in a 2006 film of the same name
starring James McAvoy.
• ID X.
• XY is a suburb of Mumbai whose name has been
derived from the names of two old temples.
• The brand Y gets its name from XY, where its first
factory was established.
• Its most popular product became India’s 1st
domestic FMCG brand to cross the 5000 crore mark
in sales. (2013).
• What is Y?
• This California-based company added a
punctuation mark to its logo to set it apart from
another brand with the same name, selling
barbeque sauce and knives.
• In the latest revision of the logo in 2013, the
punctuation mark was tilted by 9 degrees.
• In the world of internet, what is cybersquatting?
16. • Registering names, especially well-known company
or brand names, as Internet domains, in the hope
of reselling them at a profit.
• X’s first outlet was opened by Amancio Ortega in
Spain and was initially named Y after the classic
movie Y, the Greek.
• After learning that there was a bar two blocks
away with the same name, they rearranged the
letters moulded for the sign to X with an additional
alphabet that probably came from an additional
set of letters that had been made for the company
• ID X and Y.
• Stepping Stones in Bedford Hills, NY is a designated
National Historic Landmark and was the home of
Lois and Bill Wilson, founder of X.
• It is open for tours since 1988 after the death of
Mrs Wilson. The NY Times had quoted the
executive director as saying
• “We always say it’s not a successful tour unless at
least one person cries.”
• ID X.
• PGP sponsored many Xs which are a popular form
of entertainment, examining the lives of many
characters usually focussing on emotional
relationships to the point of melodrama.
• The term X is derived from a generic product that
the parent company of PGP was best known for
• ID X.
25. Soap Opera!!
• Soap operas get their
name from the many
“Ivory Soap”, owned
by Procter &
Gamble, that used to
telecasts of shows
run by PGP (Procter
• This bank, presently headquartered in Delhi, was
founded in 1894 by several leaders of the Swadeshi
Movement including Lala Lajpat Rai.
• It has had the privilege of maintaining accounts of
national leaders such as Mahatma Gandhi, Nehru,
Shastri, Indira Gandhi as well as the accounts of
the Jallianwallah Bagh Committee.
• A branch of the Hilton chain of hotels
• Address – Apollohaan 138, along the Noorder-
Amstelkanaal, Oud-Zuid District
• 1969 - honeymoon at Room – 902.
• The traitorous eight are a group of 8 men who left
Shockley Semiconductor in 1957 because of an
intolerable working atmosphere, to form in
agreement with Sherman Fairchild, Fairchild
Semiconductor which grew into an industrial leader
and was directly involved in creation of dozens of
famous corporations, known as Fairchildren.
(Continued on next page)
• Julius Blank
• Victor Grinich
• Jean Hoerni
• Eugene Kleiner
• Jay Last
• Sheldon Roberts
• Gordon ______
• Robert ______
Name the famous company formed by Gordon and
• X is a product produced by Geo A Hormel & Co
containing spiced ham in a tin can. Its name was
given by Kenneth Daigneau in a naming contest.
• Its use in a 1970 Monty Python skit, in which the
Vikings shout X’s name over and over again, led X
to lend its name to an “annoying internet
• What is X?
• The _____ _____ _______ was an American counterculture
magazine published by Stewart Brand several times a year
between 1968 and 1972, and occasionally thereafter, till
• Steve Jobs in 2005 remarked about it, “It was sort of like
Google in paperback form, 35 years before Google came
along. It was idealistic and overflowing with great notions.”
• Its title comes from a previous project by Brand. In 1966, he
initiated a public campaign to have NASA release a then-
rumoured photo, the first ever image of the _____ _____.
• ________, ______ & _______ is one of the largest
architectural firms in the world, having designed
buildings such as the Burj Khalifa, the Sears Tower, the
John Hancock Tower and One World Trade Centre,
• Being ardent followers of the great modernist architect
Ludwig Mies van der Rohe, they were nicknamed by his
friend and fellow architect Frank Lloyd Wright as “X”, a
play of words on a popular English nursery rhyme.
• ID the firm and its nickname X.
• Gen Zhukov of the Russian Army allegedly asked US
President Harry Truman to request a company to
manufacture its iconic product in white. As a
result, the White ____ was born.
• What product? What was the reason behind this
51. White Coke
• After Dwight Eisenhower gave the Communist leader
a can of Coca-Cola, Zhukov found himself obsessed
with the classic American drink.
• Coke was seen by the Communists as a symbol for
• So Zhukov made a request to have a colourless
version of the soda made, as it resembled vodka, a
far more culturally acceptable drink in the Soviet
Union at that time...or any time, for that matter.
• “BRICS” is an acronym for an association of five
major emerging national economies – Brazil,
Russia, India, China and South Africa.
• The next slide has four such associations of
different nations or entities. Name all the
countries in each category.
• The same country might be present in more than
56. List-It (16) – 2 points each
• Asian Tigers (4)
• Tiger Club Economies (4)
• Pacific Pumas (4)
• MINT (4)
• 2 points for each answered correctly
• 4 extra points each for getting all countries from one category
• Total points – 32 + 16 = 48
• This is a variation of a popular Indian breakfast
item, claimed to have been invented by the Mavalli
Tiffin Room, Bangalore.
• A rice shortage during the WW2 led to the genesis
of this variant.
• When this logo was introduced by Klaus von
Oertzen in 1936, the Olympic Committee deemed
it as “ambush marketing” to capitalise on the
popularity of the games, without paying official
• Hence the IOC sued this company, in the
International Trademark Court, but lost.
• Which very recognisable logo am I talking about?
• X, based in Wisconsin, USA, was founded in 1919 by
two former high school rivals. One of them
solicited funds for uniforms from his employer, the
Indian Packing Company.
• IPC gave him $500 on the condition that X be
named after it. The rest is history.
• ID X.
• This periodic
published various short
stories by novelists.
• Ray Bradbury’s
Fahrenheit 451 was
serialised in three of
its issues in 1954.
• Which publication?
• Arthur C. Clarke
• Ian Fleming
• Vladmir Nabokov
• Saul Bellow
• Chuck Palahniuk
• P. G. Wodehouse
• Haruki Murakami
• Margaret Atwood
• John Updike
• Doris Lessing
• Kurt Vonnegut
• Michael Crichton
• Because of the number of deaths in World War I
and the Spanish Flu epidemic, mourning dresses
became much more common among women,
serving as the inspiration for X, which was
conceptualised in 1926 and a picture of it
appeared in Vogue Magazine, which called it
“______’s Ford,” comparing it to the Model T,
which was simple and accessible for women of all
• ID X.
• In 1879, Thomas Alva Edison asked X to produce glass
envelopes, or bulbs, for his newly invented
incandescent lamp. Over the following years, the
company changed lighting forever by making
incandescent lights widely available.
• In 1913, it developed the Pyrex cookware which was
• Which company am I talking about?
• P.S. We don’t think this can be cracked easily. :P
• Before World War 2 broke out, elastic materials
were rationed and unavailable for clothing. Israel
Pilot designed an improved Y with a diagonal slash,
a shoulder strap attachment.
• This innovation on the existing design provided
more comfort and freedom of movement for the
• He also coined the term XY in 1935.
• ID XY.
• Ben Horowitz, of Andreeson-Horowitz, noticed that the
engineering and customer care divisions in his company
were often at loggerheads with each other.
• He devised a novel strategy of asking the engineers to
work in customer care, and vice versa, for a short time,
to better understand the perspective of the other party,
and resolve differences.
• What apt name, from the world of movies, was given to
this management technique?
• Despite its American owners, the headquarters of X
was given as a London address on catalogues. This
was in fact a fake address used as a marketing ploy
to evoke thoughts of Victorian England. The real
company HQ was actually in Columbus, Ohio.
• ID X.
• Y-size is a magazine size smaller than a conventional or
journal-sized magazine, but larger than a standard
paperback book, approx 14x21 cm.
• The format was considered to be a convenient size for
readers to tote around or to leave on the coffee table,
within easy reach.
• The most famous Y-sized magazine is XY, from which
the size appears to have been named.
• Give XY.
• This famous retail chain was founded by James Cash
______ in 1902.
• Sam Walton started working here in 1940, where he
allegedly learnt paper-bagging techniques from James
himself. 22 years later, he founded Walmart.
• This retail chain was the industry leader in the US until
it was overtaken by Walmart.
• Which retail chain?
• In 1924, this company came out with an ad with the
slogan, “Often a bridesmaid, never a bride.” It
portrayed a forlorn woman who, for reasons unknown to
herself, was never able to find love and settle down.
• The manufacturers insinuated that everyone around her,
even her friends, knew the real reason for her lack of
success, but since it’s an embarrassing subject to bring
up, they did not tell her.
• This line of advertising increased the company’s sale
from $100,000 to $4 million in six years. Which
109. A, B
• This famous New York hotel started off as two
separate hotels, A and B, founded by relatives
across the street.
• A comes from the name of a town in Germany,
which was the ancestral home of the prominent
German-American family that B is named after.
• (Picture on next slide)
111. C, D
• Eventually, A and B merged to create one hotel,
which was bought by C, in 1949, making it the
most expensive hotel acquisition at the time.
• The original location of the A-B hotel on 5th
Avenue, was demolished in the year 1929 to make
space for D, which derives its name from a
nickname of the state.
112. E, F
• Oscar Tschirky, a chef at the hotel, created the E,
on the behest of a guest Lemuel ________, who
ordered buttered toast, poached eggs, bacon and
hollandaise sauce to recover from a hangover.
• He also popularised the F, a mayonaise-based
condiment that can include olive oil,
Worcestershire sauce , ketchup, mustard etc.
113. G, H
• The planning for the construction of the G took
place here, on which construction started in 1904
and was completed in 1914. Originally France
started working on it in 1881, but stopped due to
high mortality and financial feasibility issues.
• The United States Enquiry into the 1912 disaster H
also took place at this hotel.
114. I, J
• Demands by people of prominence could often be
exorbitant or bizarre, and I once walked into the
hotel with a flock of live chickens, insisting that
they be killed and freshly cooked on the premises
to his satisfaction, only to be turned away.
• US President J lived at the hotel for over 30 years
from after the end of his presidency until he died
115. K, L, M
• In 1981, IBM unveilled the IMB 5150, at the hotel, which
led to the popularisation of the two-word term K.
• The L broadcast its inaugural program from the A-B
ballroom. It was later split into a red network and a
blue network. The Blue Network became of L eventually
split and became M.
• L and M are two of the “Big Three” television networks
in the USA, along with CBS.
• A – Waldorf
• B – Astoria
• C – Hilton
• D – Empire State Building
• E – Eggs Benedict
• F – The Thousand Island Dressing
• G – Panama Canal
• H – Titanic Disaster
• I – Fidel Castro
• J – Herbert Hoover
• K – Personal Computers
• L – NBC (National Broadcasting Company)
• M – ABC (American Broadcasting Company)