SlideShare a Scribd company logo
1 of 21
“Annisms I LOVE”
By Ann Handley
A SlideShare Presentation by…
Sue-Ann@WriteMixforBusiness.com
“What will your audience thank you for?
WriteMixforBusiness.com
Think Before You Ink…
“
WriteMixforBusiness.com
…Why does it matter to the
people you are trying to reach?
“
WriteMixforBusiness.com
Swap places with your reader.
Be a skeptic of your own work.
WriteMixforBusiness.com
“
…Get out of your own
head, and into your
reader’s or customer’s.
WriteMixforBusiness.com
“
...infuse your content with heart and
soul and integrity, and layer it with
a warm blanket of trust.
WriteMixforBusiness.com
“
…specific details can help…
WriteMixforBusiness.com
“
…put the flesh and blood on the
dry bones of a so-called solution.
WriteMixforBusiness.com
“
...specific, story-based content...adds
a heartbeat and a pulse to an idea.
WriteMixforBusiness.com
“
...design and content aren't separate
processes...they are best friends and life
partners, and deserve to be treated as such.
“
WriteMixforBusiness.com
I particularly like the simple, intuitive interface that
puts magic wands in the design hands of muggles.
WriteMixforBusiness.com
“
…less is so often more.
WriteMixforBusiness.com
“
“...writers tend to equate editing with
grammar, when it's so much more than that.
WriteMixforBusiness.com
Psst…my
personal
favorite… Add blog bling…
WriteMixforBusiness.com
“
"Annisms I Love" Presentation Quotes, Straight from MarketingProf's
Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers.
Ann did write THE
Guide to Creating
Ridiculously Good
Content, you know.
These “Annisms” are just a taste from
the book … pick up your copy, if you
haven’t, and refer to it OFTEN!
Continue to Next Annism…
…the key to being a better writer is,
essentially, to be a more productive one.
WriteMixforBusiness.com
“
There is no one way to write,
remember? ...adapt and amend
and reject these guidelines as
you discover what works for your
audience and for you...
WriteMixforBusiness.com
“
WriteMixforBusiness.com
Remember your value is not what you do or what
you sell, it's what you do for your customers.
WriteMixforBusiness.com
“
A SNAZZY SLIDESHARE PRESENTATION by
Sue-Ann@WriteMixforBusiness.com
Thanks for Viewing “Annisms I Love”
SPREAD THE LOVE BY SHARING!!

More Related Content

Viewers also liked

The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsThe Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
 
Lstm shannonlab
Lstm shannonlab Lstm shannonlab
Lstm shannonlab Shannon Lab
 
How to Create a Growth Framework
How to Create a Growth FrameworkHow to Create a Growth Framework
How to Create a Growth FrameworkSujan Patel
 
Growth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your BusinessGrowth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
 
Payments Trends 2017
Payments Trends 2017Payments Trends 2017
Payments Trends 2017Capgemini
 
CREATIVITY: Renew Your Thinking, Transform Your Life
CREATIVITY: Renew Your Thinking, Transform Your LifeCREATIVITY: Renew Your Thinking, Transform Your Life
CREATIVITY: Renew Your Thinking, Transform Your LifeEfiong Etuk
 
Design in Tech Report 2017
Design in Tech Report 2017Design in Tech Report 2017
Design in Tech Report 2017John Maeda
 
Kirill Klip Lithium Presentation February 2017
Kirill Klip Lithium Presentation February 2017 Kirill Klip Lithium Presentation February 2017
Kirill Klip Lithium Presentation February 2017 Kirill Klip
 
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPMHorarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPMBiblioteca UPM
 
Inspirational Female Entrepreneurs
Inspirational Female EntrepreneursInspirational Female Entrepreneurs
Inspirational Female EntrepreneursZillionDesigns
 

Viewers also liked (14)

The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsThe Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax Deductions
 
Culture
CultureCulture
Culture
 
Lstm shannonlab
Lstm shannonlab Lstm shannonlab
Lstm shannonlab
 
How to Create a Growth Framework
How to Create a Growth FrameworkHow to Create a Growth Framework
How to Create a Growth Framework
 
Growth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your BusinessGrowth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your Business
 
Payments Trends 2017
Payments Trends 2017Payments Trends 2017
Payments Trends 2017
 
CREATIVITY: Renew Your Thinking, Transform Your Life
CREATIVITY: Renew Your Thinking, Transform Your LifeCREATIVITY: Renew Your Thinking, Transform Your Life
CREATIVITY: Renew Your Thinking, Transform Your Life
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
Design in Tech Report 2017
Design in Tech Report 2017Design in Tech Report 2017
Design in Tech Report 2017
 
Ogilvy on podcasting
Ogilvy on podcastingOgilvy on podcasting
Ogilvy on podcasting
 
Kirill Klip Lithium Presentation February 2017
Kirill Klip Lithium Presentation February 2017 Kirill Klip Lithium Presentation February 2017
Kirill Klip Lithium Presentation February 2017
 
تمرين السعادة
تمرين السعادةتمرين السعادة
تمرين السعادة
 
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPMHorarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
 
Inspirational Female Entrepreneurs
Inspirational Female EntrepreneursInspirational Female Entrepreneurs
Inspirational Female Entrepreneurs
 

More from Sue-Ann Bubacz

How to Bling Your Blog to Attract & Engage
How to Bling Your Blog to Attract & Engage How to Bling Your Blog to Attract & Engage
How to Bling Your Blog to Attract & Engage Sue-Ann Bubacz
 
Your Guide to What Content Marketing is NOT
Your Guide to What Content Marketing is NOTYour Guide to What Content Marketing is NOT
Your Guide to What Content Marketing is NOTSue-Ann Bubacz
 
How to Bling Your Blog and Feed That Hog!
How to Bling Your Blog and Feed That Hog! How to Bling Your Blog and Feed That Hog!
How to Bling Your Blog and Feed That Hog! Sue-Ann Bubacz
 
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssAre You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
 
Creativity in Business is an Everyday Job
Creativity in Business is an Everyday JobCreativity in Business is an Everyday Job
Creativity in Business is an Everyday JobSue-Ann Bubacz
 

More from Sue-Ann Bubacz (6)

Let's Talk Twitter
Let's Talk TwitterLet's Talk Twitter
Let's Talk Twitter
 
How to Bling Your Blog to Attract & Engage
How to Bling Your Blog to Attract & Engage How to Bling Your Blog to Attract & Engage
How to Bling Your Blog to Attract & Engage
 
Your Guide to What Content Marketing is NOT
Your Guide to What Content Marketing is NOTYour Guide to What Content Marketing is NOT
Your Guide to What Content Marketing is NOT
 
How to Bling Your Blog and Feed That Hog!
How to Bling Your Blog and Feed That Hog! How to Bling Your Blog and Feed That Hog!
How to Bling Your Blog and Feed That Hog!
 
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssAre You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
 
Creativity in Business is an Everyday Job
Creativity in Business is an Everyday JobCreativity in Business is an Everyday Job
Creativity in Business is an Everyday Job
 

Recently uploaded

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 

Recently uploaded (20)

SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 

How to Craft Heart Stopping Content: "Annisms" by Ann Handley

  • 1. “Annisms I LOVE” By Ann Handley A SlideShare Presentation by… Sue-Ann@WriteMixforBusiness.com
  • 2. “What will your audience thank you for? WriteMixforBusiness.com
  • 3. Think Before You Ink… “ WriteMixforBusiness.com
  • 4. …Why does it matter to the people you are trying to reach? “ WriteMixforBusiness.com
  • 5. Swap places with your reader. Be a skeptic of your own work. WriteMixforBusiness.com “
  • 6. …Get out of your own head, and into your reader’s or customer’s. WriteMixforBusiness.com “
  • 7. ...infuse your content with heart and soul and integrity, and layer it with a warm blanket of trust. WriteMixforBusiness.com “
  • 8. …specific details can help… WriteMixforBusiness.com “
  • 9. …put the flesh and blood on the dry bones of a so-called solution. WriteMixforBusiness.com “
  • 10. ...specific, story-based content...adds a heartbeat and a pulse to an idea. WriteMixforBusiness.com “
  • 11. ...design and content aren't separate processes...they are best friends and life partners, and deserve to be treated as such. “ WriteMixforBusiness.com
  • 12. I particularly like the simple, intuitive interface that puts magic wands in the design hands of muggles. WriteMixforBusiness.com “
  • 13. …less is so often more. WriteMixforBusiness.com “
  • 14. “...writers tend to equate editing with grammar, when it's so much more than that. WriteMixforBusiness.com
  • 15. Psst…my personal favorite… Add blog bling… WriteMixforBusiness.com “
  • 16. "Annisms I Love" Presentation Quotes, Straight from MarketingProf's Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers. Ann did write THE Guide to Creating Ridiculously Good Content, you know. These “Annisms” are just a taste from the book … pick up your copy, if you haven’t, and refer to it OFTEN! Continue to Next Annism…
  • 17. …the key to being a better writer is, essentially, to be a more productive one. WriteMixforBusiness.com “
  • 18. There is no one way to write, remember? ...adapt and amend and reject these guidelines as you discover what works for your audience and for you... WriteMixforBusiness.com “
  • 20. Remember your value is not what you do or what you sell, it's what you do for your customers. WriteMixforBusiness.com “
  • 21. A SNAZZY SLIDESHARE PRESENTATION by Sue-Ann@WriteMixforBusiness.com Thanks for Viewing “Annisms I Love” SPREAD THE LOVE BY SHARING!!